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The latest social media marketing articles, advice and insights from the ProfileTree team.
Miral Nassar // 23rd September 2023
Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]
Miranne Khaled // 16th September 2023
In recent years, social media has truly revolutionised the way we live, and it’s not just limited to keeping us connected or entertained. Surprisingly, it has also emerged as a haven for all the shopaholics out there. Gone are the days when you had to step out and navigate through countless stores to find that […]
Miranne Khaled // 14th September 2023
The emergence of social media platforms has definitely changed the way we consume news. Even more, journalism has taken different shapes and forms, transforming into a faster pace and broader range. Throughout history, journalism has been pivotal in narrating truths to the public, and today, that’s the role of social media as a recent news […]
Miranne Khaled // 30th December 2023
Social media has done a great job of making everyone’s life faster and easier. It gave you direct and constant communication with your loved ones, access to valuable information and knowledge in real-time, and different ways to stay entertained. However, it also comes with a price, especially if you take your cyber security measures lightly. […]
Miranne Khaled // 14th February 2024
The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]
ProfileTree // 20th February 2024
In the dynamic landscape of digital sales strategies, professionals are constantly seeking innovative approaches to connect with potential clients, nurture relationships, and drive conversions. Amidst this pursuit, the LinkedIn Social Selling Index (SSI) emerges as a definitive asset, offering a comprehensive framework for optimising sales efforts on the world’s largest professional networking platform. However, is […]
Miranne Khaled // 14th September 2023
Bullying is an evil tale as old as time. It’s that malicious behaviour and repeated patterns of troubled teenagers that the hallways of every school and the corners of the streets have been witnessing for years. When our lives were simultaneously shifted to the virtual world, the ugly parts weren’t left behind. That’s when cyberbullying […]
Miranne Khaled // 5th March 2024
In the last decade, social media has robustly invaded our lives, becoming an essential part of our days. A plethora of platforms have emerged, offering people from every part of the world the chance to share their thoughts and express themselves. Even more, people stayed easily connected with friends and family, made new relationships, and […]
Claire Mulligan // 4th February 2024
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).
With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.
Miranne Khaled // 1st November 2023
Computers are witnessing an unprecedented evolution. They may offer highly improved speed and are getting more affordable and accessible, yet the true amazement remains in their AI tech. The digital world is now capable of applying machine learning algorithms to obtain new skills and enhance its abilities, becoming more polished and offering better solutions. It’s […]
Panseih Gharib // 4th February 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Omnia Essawy // 14th February 2024
In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]
Nour Hany // 23rd January 2024
Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays? E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]
Noha Basiony // 4th March 2024
So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that space beneath where you have to describe yourself in 160 characters. You find it both challenging and frustrating because everything you think of does not […]
Noha Basiony // 29th January 2024
As the world shockingly started to realise that this new virus was too fierce to contain in only two weeks and was probably going to stick around for who knew how long, and when the news of how thousands of people were laid off from their jobs overnight, everyone, even those who kept their jobs, […]
Aya Radwan // 30th December 2023
Social media turned the online community upside down; it basically invented online social societies. Social media helped bring people closer, reconnect old classmates and find a long-lost relative. These platforms earned its power deservingly. Today it helped an unlimited number of people start new businesses until it became indispensable in every marketing strategy. However, this […]
Miranne Khaled // 30th December 2023
In this fast-paced technology era, many of us rely heavily on different social media platforms to connect with friends and family. Numerous outlets have emerged in the past decade, paving the way for various options, including Facebook, Instagram, Twitter, YouTube, and recently Threads. Each platform has proven to have a set of benefits that you […]
Miranne Khaled // 11th February 2024
As social media sites continue to evolve, they become increasingly engaging and captivating for users of different ages. Using social platforms was once for the main purpose of getting people closer and communicating. Yet, the plan has somehow backfired; while people are now glued to their phones, they’ve become more distant and isolated. The constant […]
Miranne Khaled // 11th February 2024
Humans are social beings by nature, and our relationships profoundly affect our overall well-being and happiness. The power of strong connections with others cannot be overstated – it serves as a remedy for stress, anxiety, and depression, boosts our self-esteem, brings joy and comfort, and wards off loneliness. In fact, studies indicate that having a […]
Claire Mulligan // 7th December 2023
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services.
Claire Mulligan // 11th February 2024
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.
Claire Mulligan // 11th February 2024
In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7 and vibrant nature of social media, social media trends are constantly changing, so it’s important for businesses and marketers to remain aware of trending topics and content.
Social media trends indicate how consumers are currently behaving and how they respond to different types of content. Once businesses and marketers identify social media trends, they can implement these into the digital strategy and ensure that their content creation is relevant and therefore will rank highly.
Claire Mulligan // 17th December 2023
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
Aya Radwan // 7th December 2023
After the release of Instagram in 2010 as the latest photo-sharing application, it joined the list of social advertising applications. Today, it’s rare to find a marketing strategy that doesn’t include Instagram in its social media marketing plan. The viral application helped both businesses to reach customers on the other side of the globe and […]
Miranne Khaled // 11th February 2024
Social media has been on the rise ever since its emergence, and today it just became an essential part of our days. No matter what you do or where you are, the temptation of taking your phone out and scrolling through the news feed is quite strong. Recent studies have repeatedly stated that, despite its […]
Claire Mulligan // 11th February 2024
In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.
Panseih Gharib // 21st January 2024
Business Strategies throughout the past century have improved in an impressive way. Especially during the last decade, the way business is done and startups enter the market is rapidly changing. This rapid change, which sometimes happens on a yearly or even monthly basis, is due to major events that take place around the world. Today, the […]
Claire Mulligan // 3rd November 2023
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Claire Mulligan // 11th February 2024
A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!
In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.
So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.
Claire Mulligan // 4th February 2024
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.
Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.
Claire Mulligan // 11th February 2024
In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales.
With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.
If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!
Rahma Ali // 4th February 2024
Are you still wondering how you can increase your Instagram followers? This article will give you 10 expert-proven tips and strategies to take advantage of this booming platform to gain a better social presence. Let’s see! Instagram sets a new foundation for people and companies to promote their services and products. It’s no longer a […]
Rahma Ali // 11th February 2024
If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]
Claire Mulligan // 3rd November 2023
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.
Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.
Claire Mulligan // 12th December 2023
“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry.
In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.
Claire Mulligan // 11th February 2024
In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.
In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.
People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.
Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.
Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.
