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Video Marketing and Production

The latest video marketing articles, advice and insights from the ProfileTree team.

How to Easily Reverse Video Search

Esraa AliEsraa Ali // 5th March 2024

Have you ever come across a video and wondered about its source or wanted to find similar ones? The process of reverse video search can come in handy in such situations. This article will delve into the concept of reverse video search, its uses, benefits, and how to choose the right tools for this purpose. […]

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How to Measure Your Corporate Video Production’s Success

Asmaa AlhasimyAsmaa Alhasimy // 22nd February 2024

Remember the last time you sat through a corporate presentation? Eyes glazed over, phones scrolling, minds drifting to that long-awaited coffee break? Yeah, we’ve all been there. But what if your next presentation could do the opposite? What if it could spark curiosity and ignite a wave of excitement about your brand? 55% of people […]

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Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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How To Use Restaurant Video Marketing To Grow Your Business

ProfileTreeProfileTree // 5th February 2024

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

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Your Ultimate Guide to Video Marketing

ProfileTreeProfileTree // 4th February 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhasimyAsmaa Alhasimy // 21st February 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

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6 Tips for Creating Great Social Media Video Content

ProfileTreeProfileTree // 1st February 2024

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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Video Content: The Future of Digital Content Is Here

ProfileTreeProfileTree // 25th January 2024

Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be unleashing the ROI of video for your business.   Which One Are You? Sitting at your desk and typing “video content” in Google’s search box. It […]

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Premiere Pro Editing Tutorial: Unlock Creativity and Elevate Your Editing

ProfileTreeProfileTree // 25th January 2024

Premiere Pro Editing: Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right editing, the context and message of the video may not reach the viewer. Therefore these tools are very useful and also, therefore, very important. Premiere […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 21st February 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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How to Use Social Media Video: 6 Tips

ProfileTreeProfileTree // 4th February 2024

Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else?  Video is insanely popular […]

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Your Guide To Understanding Everything You Need About Music Video Production!

Esraa MahmoudEsraa Mahmoud // 21st February 2024

Music video Production is like a kaleidoscopic playground where music morphs into visual magic. They’re the technicolour dreamscapes that launch tracks into the stratosphere, the miniature movies that ignite trends and break the internet. But what’s the secret sauce behind these pop culture powerhouses? Buckle up, music lovers, because we’re taking a deep dive into […]

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The Ultimate Guide to Colour Masking and Colour Grading Premiere Pro – Edit Like a Pro

ProfileTreeProfileTree // 15th January 2024

Colour Grading and Colour Masking are great skills to have in the post-production process of Adobe Premiere Pro. Mastering these techniques can help you convey the mood and tone of your video content, whilst adding a professional and cinematic touch.  In this article, we have provided the ultimate guide to colour masking and colour grading […]

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Colour Grading and Correcting for Adobe Premiere Pro CC

ProfileTreeProfileTree // 14th January 2024

Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]

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Using the Timeline and Workflow in Adobe Premiere Pro CC

ProfileTreeProfileTree // 11th January 2024

How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. Adobe Premiere Pro provides video editors with a flexible, robust, and customizable timeline interface to arrange and refine clips into […]

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Video Marketing for Business Growth

ProfileTreeProfileTree // 4th February 2024

How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]

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Vlogging Accessories Essential Guide: Read Before Buying

ProfileTreeProfileTree // 2nd January 2024

You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. content creators are continually seeking ways to enhance the quality and appeal of their videos. As the […]

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Hiring a Video Marketing Agency in 2024: The Ultimate Guide to Picking the Right Creative Partner for Your Brand

ProfileTreeProfileTree // 19th December 2023

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

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Top Free Video Editing Software

Rebekah McCaigRebekah McCaig // 19th December 2023

Video content is highly important in the world of marketing today, but it can be a challenge to find effective, free video editing software. A study by Sprout Social found that 95% of social media users will remember the message of a video as opposed to only 10% read in text. Therefore, if you’re trying to get a message across to your customers or audience, video is the way to do it.

In this blog post, we’ll be giving you some recommendations on what we would consider to be excellent free video editing software that will save your business a lot of money! While they may not have all the features that paid software would have, these applications can still provide you with the tools to create effective and engaging video content that will generate appeal amongst your audience. Let’s get started and explore some of our favourite free video editing software available.

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Adobe Premiere Pro CC 101 Guide: Master How to Use Layouts and Workflow

ProfileTreeProfileTree // 18th December 2023

Adobe Premiere Pro CC has become the dominant video editing software for professionals and enthusiasts alike, trusted by creatives including YouTubers and filmmakers alongside options like Final Cut Pro, Sony Vegas Pro, and iMovie. Recent updates such as workflow enhancements, AI-powered audio clean-up, and simplified colour grading provide both new users and experienced editors the […]

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What Is Twitch? And How To Leverage it for Success : 101 on Twitch

ProfileTreeProfileTree // 18th December 2023

What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]

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YouTube Partner Network: Could You Profit from YouTube?

ProfileTreeProfileTree // 5th December 2023

There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access Youtube via their mobile device. Many believe that applications like YouTube and Netflix will soon signal the end of television due to the amount of […]

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YouTube Monetizing 101: Essential Tips You Need To Know

ProfileTreeProfileTree // 21st November 2023

Ever wondered how YouTubers make money and how you can do the same? Simply by YouTube monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be […]

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Boost Your Sales With This Guide to E-commerce Product Video Production

Noha BasionyNoha Basiony // 16th November 2023

In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]

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15 Proven Ways to Get More YouTube Subscribers (Without Buying Them)

ProfileTreeProfileTree // 30th October 2023

Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]

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 Video Production Services: What to Expect in the Next 5 Years and How to Choosing the Right Company for Your Project

ProfileTreeProfileTree // 30th October 2023

Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of its marketing, people will likely begin to share the video, which will draw more attention towards it and result in more sales. This comprehensive guide covers everything brands […]

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Top 10 Royalty-Free Music Websites

Ahmed SamirAhmed Samir // 7th August 2023

Let’s explore the best royalty-free music websites and uncover how to add some music to a website. You will find a great resource to create more videos for your marketing strategy.  Do you spend long hours searching the internet for royalty-free tones for your next project? Or do you want to create a viral Tiktok or YouTube video with a […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Automatic Video Editing Software – How to Get Started And Which is the Best One For Your Project?

Sara LynchSara Lynch // 10th November 2023

This is where automatic video editing software comes into play. Is it something that you have to work with to make your online business stand out, attract audiences or promote an upcoming event? Well, no worries. Let us help you out with this informative article.

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5 Fascinating TikTok Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

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Best 4 Video Editing Software Tools: #1 Quick and Informative Guide on How to Edit Videos

Ahmed SamirAhmed Samir // 29th February 2024

Nowadays, videos are widely used in many fields, but what are the best video editing software tools? This article will answer all your questions perfectly, especially if you are a beginner, starting, or professional video editor. This is just a quick little guide on some of the editing tools we would recommend. Adobe Premiere Pro The first […]

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Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Nour HanyNour Hany // 4th February 2024

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]

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The Ultimate & Easy Guide to Social Media Video Marketing 101

Claire MulliganClaire Mulligan // 4th February 2024

Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.

Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.

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Video Marketing and Production Insight

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period.
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.

Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels – from email to search to landing pages. Moreover, studies show that video can increase your Google ranking, conversions, open rates, click through rates and more.

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few years. It is essential that you get your head around the techniques for it and mark your stamp.