Conversion Rate Optimisation for our Environmental Safety Solutions Website

Enviro FWA

  • Website Optimisation

Having a website is a necessity in today’s digital landscape, it’s the hub of your online presence and the place where visitors will find your brand. But you also need a website that can convert those visits into sales, which was the problem faced by our client – Enviro FWA. 

Recognising that their existing website was falling short, Enviro FWA turned to us for a solution. They wanted better conversion rate optimization on their website, more visitors and better SEO performance. 

We were able to do just that, through a strategic website redesign – keep reading to find out how.

Enviro FWA - Homepage

The Client

Enviro FWA is an established and renowned supplier of air conditioning, ventilation, and fire safety products and services. With 20 years of experience in the industry, they have built a solid reputation as industry experts within their field.

Enviro FWA also boasts a team of experts who are dedicated to delivering a reliable service, with sustainable products that meet the highest industry standards. They encourage potential clients to choose Enviro Fire Water & Air Limited for all installation and servicing needs, promising a difference that their expertise and dedication can make.

Conversion Rate Optimisation for our Environmental Safety Solutions Website 1

The Challenge 

There were a few challenges that stood in the way of Enviro’s online success, including; 

  • An outdated website.
  • Lack of user-friendly navigation.
  • Poor conversion rates. 
  • A website performance score of 17 on GTmetrix. 

The website performance score of 17 was a clear indicator that more work needed to be done, it was hindering their success instead of creating it. But with a team of expert web developers and content writers, we were able to turn the tide and establish a strong website that could increase their conversion rate optimisation and enhance their digital presence. 

Our Approach

Our approach focused on bringing new life to the outdated website. We aimed to fix the technical aspects of the website’s performance and encourage better conversion rate optimisation through embedded calls to action and enhance user experience.

User Experience Enhancement

Our primary focus was to improve the website’s user experience. We aimed to make it easier for visitors to navigate through the site and find exactly what they were looking for. This involved a complete redesign that not only modernised the look of the site but also made it more intuitive and user-friendly.

This is especially important when designing a website that is based on technical products/services. It needs to explain what they do in an easy-to-understand way. If the site is too difficult to navigate through, or if the information is crammed in, it will only serve to reduce the user experience and negatively affect the site’s performance.

SEO Optimisation

We strategically optimised the Enviro FWA website for enhanced SEO performance, some of the things we did include; 

  • The correct use of tags (meta tags on images, tags on titles).
  • Setting up internal links properly.
  • On-page SEO elements.
  • Faster loading speeds.

The technical tweaks ensured that we could enhance the SEO performance, leading to more website visits and ultimately, enhanced conversion rate optimisation. As an SEO agency, we are able to combine sleek website design with strategic SEO practices that deliver real results. 

Blog Page Enhancements

Another aspect of our SEO approach was to enhance the blog posts on Enviro’s website. This would ensure that the blogs could rank higher and that they could encourage the reader to take action, with strategically placed calls to action. 

Each blog post is now linked to a contact page, ensuring that potential clients can effortlessly reach out to Viro for more information. This type of SEO blog also sets an example for Enviro, ensuring that they know how to structure content going forward. 

Crafting a Service Product Page

To further assist Enviro in showcasing its services, we developed a single service product page. This clean and organised layout allowed potential customers to easily understand and access Enviro’s diverse offerings. We also included a strategically placed contact button to encourage inquiries, moving visitors closer to becoming customers.

The Homepage Transformation

The homepage is often a visitor’s first impression of a company, so when it came to Enviro FWA, we gave it a significant facelift:

  • We introduced a new, vibrant header that immediately grabs attention.
  • A clear and compelling call to action was added, guiding visitors towards a specific goal.
  • Integrated social media links, making it easy for visitors to connect with Enviro FWA on various platforms.

This homepage transformation was a crucial step in enhancing the online presence of Enviro FWA. With a welcoming homepage, visitors were encouraged to stick around for longer, explore their services and ultimately, increase conversion rate optimisation.

Conversion Rate Optimisation for our Environmental Safety Solutions Website 2

The results

After our comprehensive website redesign and conversion rate optimisation efforts, 

Enviro’s website performance skyrocketed, bringing in more traffic and generating more sales. We have helped them gain a competitive foothold within their industry and reach clients through an engaging online space.

Conversion Rate Optimisation for our Environmental Safety Solutions Website 3

100% performance rate

The GTmetrix score leapt from a 17 to an impressive ‘A’ rank, with a 100% performance rate and a 96% structure rate. This transformation not only enhances user experience but also significantly boosts the site’s SEO.

Satisfied client

We pride ourselves on listening to our client’s needs and delivering results that excel their expectations. Enviro FWA was extremely satisfied with the website performance and redesign, it now promoted their brand in the best light and reflected the level of service they provide. 

Our collaboration with Enviro FWA exemplifies the transformative power of a well-executed website revamp. From a complete redesign focused on user experience to meticulous SEO optimisations and performance improvements, we have positioned Enviro for digital success. 

Their new website is not only visually appealing but it is also structured to drive conversions and climb search rankings. Today, Enviro FWA has a robust online presence, ready to engage its audience more effectively than ever before.

Screenshot of Desktop and Mobile of Enviro FWA site with optimisation icon overlay