Training Website Design: How We Helped a Local Training Provider Design a Sleek and Functional Website


  • Website Strategy
  • Website Design
  • Website Development

Training websites usually tend to have a lot of information that visitors need to make sense of, so when it comes to training website design, the goal is always to create a seamless, user-friendly experience.

We recently had the pleasure of working with People 1st – a local training provider based in Northern Ireland. They provide a wide variety of training courses and apprenticeships across various different sectors, so their website needed a clear structure, simple navigation and strategic web design. 

That’s where we came in. 

As a leading website design and digital marketing agency, we were able to take the People 1st website and revamp their online presence. It’s now an inviting, informative and digital space that attracts audiences and places People 1st as the ideal training provider. 

Keep reading for a closer look at our journey together.

Screenshot of People1st Homepage

The Client

People 1st is not just any training provider. With locations spread across Northern Ireland and even some in Donegal, they have established a significant footprint in the training sector. 

Their offerings are diverse, ranging from apprenticeships in sectors like health and social care, and barbering, to training in hospitality and building and construction services. Additionally, they also provide programs aimed at helping individuals get back to employment or undergo early retraining.

All of this meant that their website was going to be a vault of detailed information, which needed to be organised in such a way that visitors could find the information they needed along with recognising why People 1st is the ideal choice for their training requirements. 

The Need for a Refresh

The team at People 1st approached us with a clear need: they wanted a refreshed website that was easier to manage and update. Their previous system was fragmented, relying on various Excel sheets and other tools. The goal was to centralise everything, making the management process smoother and more efficient.

Desktop and Mobile of People1st Website

Training Website Design

Training website design is a specialised subset of web design that focuses on creating platforms for educational institutions, trainers, e-learning platforms, and other entities that offer instructional content. These websites are tailored to facilitate learning, course management, and user engagement. 

At ProfileTree, we are experts in training website design. We embedded these web design principles throughout the build, ensuring that the content and layout engaged with potential students, communicating the necessary information in a comprehensible and visually appealing way. 

Check out how we did it below.

Screenshot showing the search functionality of People1st website

Enhancing User Experience

Training websites must be intuitive. Users, whether they’re students, professionals, or casual learners, should be able to navigate the site easily, find courses or materials they’re looking for, and interact with content without any hitches.

A significant part of our redesign focused on the user journey. We wanted visitors to easily navigate through the different sectors, view the various courses on offer, and filter them based on their needs and interests.

Streamlined registration 

We also introduced a streamlined registration setup as part of the training website design. This acted as a visual call to action and ensured that potential students/trainees could sign up for services without any hassle.

Mobile Responsiveness

With the rise of mobile learning, it’s crucial for training websites to be mobile-responsive. This ensures that learners can access content on the go, from any device, be it a smartphone, tablet, or desktop. 

We ensured that the People 1st website was mobile responsive, especially given the amount of information about their courses, apprenticeships, etc. Mobile users could now easily navigate the website and easily find the information they are searching for.


As institutions grow and evolve, so do their training needs. A good training website design should be scalable, allowing for the addition of new courses, users, and features without major overhauls.

We ensured that the website was able to keep pace as People 1st grew. This would help secure long-term success for both the business and its digital presence. At ProfileTree we don’t just build websites for the now but also for the future.

Designated categories

In order to enhance the visual appeal of the People 1st website, we created designated categories of the industry sectors that they provided training for. We also colour-coded them and added icons so that they were quickly identifiable to visitors. 

Adjustments such as these are essential in training website design, without them, the information could appear confusing, overloading the visitor and causing them to leave the site because it is simply too much hassle to navigate through. 

It’s also worth noting that if a learning website is difficult to navigate, it also suggests that the training course would be difficult to comprehend. Training websites, more so than others, need to pay particular attention to this point, as we are typically influenced by first impressions, and for many potential customers, your business website will be their first impression of your brand.

FAQs – Addressing Queries Efficiently

One of the most overlooked yet essential features of training website design is the FAQ section. This section serves as a first-stop solution hub for users, addressing common queries and concerns they might have. 

Whether it’s about course details, payment methods, technical requirements, or certification validity, the FAQ section provides quick answers without the need for direct interaction. Not only does this save time for both the user and the website administrators, but it also builds confidence in the user, assuring them that the platform anticipates and understands their needs. 

Moreover, a well-structured FAQ can also reduce the load on customer support, streamline the user journey, and even improve the website’s SEO by incorporating relevant keywords and addressing common search queries.

For People 1st, we ensured that specific courses had a dedicated FAQ section, this ensured that the frequently asked questions were organised accordingly to answer the visitor’s queries. We also built the FAQs with a drop-down feature, so visitors had the option to reveal answers to common questions, which helped save on website space so as to not overload the page with information.

An Ongoing SEO Strategy

A well-designed training website also needs to be visible to its target audience. SEO optimization ensures that the website ranks well on search engines, making it easier for potential learners to discover. 

For People 1st, there were massive opportunities for them to capitalise on SEO. The many different courses provided avenues for content creation that could target specific audiences who were interested in furthering their skills and learning. 

People 1st engaged with us for ongoing SEO, attending regular training sessions with our team member, Steven, to understand how they could improve online visibility and maintain their site’s SEO. This proactive approach ensures that they don’t just have a great website but also one that ranks well and attracts the right audience.
If digital training is something that interests you, be sure to check out our digital training services.

Screenshot showing categories for People1st website
Desktop and Mobile of People1st Website

Successful Training Website Design

Our work with People First underscores the importance of a holistic approach to website design. It’s not just about creating a visually appealing site but also one that’s functional, user-friendly, and optimised for search engines. By understanding the unique needs of People First and its audience, we were able to deliver a solution that benefits both the service provider and its potential customers.

Training website design is not just about aesthetics; it’s about creating an environment conducive to learning. A well-designed training website can significantly enhance the learning experience, making content accessible, engaging, and effective. In today’s digital age, where online learning is becoming the norm, the importance of a robust training website design cannot be overstated enough.