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8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTreeProfileTree // 4th February 2024

MSCHF x Lil Nas X’s collaboration has caused much controversy for its satanic theme. (Image Credit: bbc.co.uk)

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Marketing Campaigns: Understanding A Business Essential

ProfileTreeProfileTree // 21st February 2024

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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5 Influencers’ Marketing Campaigns That Went Wrong

ProfileTreeProfileTree // 12th December 2023

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

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Traditional and Digital Marketing Campaigns:  A Comprehensive Guide – 7 Key Differences

ProfileTreeProfileTree // 11th February 2024

How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]

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5 Times Marketing Campaigns Got It Wrong

ProfileTreeProfileTree // 16th October 2023

We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns.  Taking note of a few failed marketing campaigns […]

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What Is Influencer Marketing? The 2024 Guide to Successful Campaigns

ProfileTreeProfileTree // 5th December 2023

Influencer marketing is more popular than ever. Image credit: HostPapa

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Navigating Through Numbers: How Social Media Marketing Statistics Shape Successful Campaigns

carolcarol // 11th February 2024

Navigating the bustling world of social media marketing can be like sailing without a map if you don’t have the right information at your fingertips. Without knowing the relevant statistics of existing platforms – how people behave on them and how they perform for different industries – you’ll be lost at sea. That’s where the […]

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The Role of Augmented Reality (AR) in Digital Marketing Strategies

Ciaran ConnollyCiaran Connolly // 11th March 2024

Similar to businesses shifting online, marketing efforts have largely shifted online as well. Digital marketing strategies embrace a range of online tactics and channels brands use to promote their products and services. Search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising are no longer innovative approaches. These are common […]

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The Ultimate Guide to Business Marketing Statistics

Miral NassarMiral Nassar // 5th March 2024

Tangoing with the quick tempo of business marketing can often feel like a fast-paced jive. We understand that having often been trapped in boundless data streams; we fervently seek out valuable titbits – such as discovering that 81% of our shopping comrades carry out online research before purchasing. In this article, we’re embarking on a […]

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Navigating the Affiliate Marketing Landscape: Finding the Perfect Partnership for Your Business

Miral NassarMiral Nassar // 5th March 2024

Affiliate marketing is a dynamic and widely adopted online marketing strategy where businesses collaborate with individuals or other companies (affiliates) to promote their products or services. This approach is based on a performance-driven model where affiliates are rewarded, typically through commissions, for directing traffic or sales to the business they are promoting. It is another […]

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Social Media Marketing: The Future is Now, and These Stats Prove It

Miral NassarMiral Nassar // 25th February 2024

In today’s digital age, social media marketing has become one of the most powerful tools for businesses to engage with customers, strengthen brand awareness, and push sales. Social media marketing has evolved with new technologies and platforms, shaping how businesses reach their target market. In this article, we will delve into the current landscape of […]

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The Impact of Social Media Marketing on Sales Increase

Panseih GharibPanseih Gharib // 24th February 2024

In the ever-evolving marketing landscape, social media has emerged as a dominant force, wielding immense power to reshape brand perception and drive sales growth. Gone are passive marketing strategies; today’s consumers demand active engagement, authentic connections, and personalised experiences. This article delves into the impact of social media marketing on sales, exploring its multifaceted benefits and […]

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Social Media Influencer Marketing Statistics

Panseih GharibPanseih Gharib // 23rd February 2024

In today’s digital landscape, cutting through the noise and connecting with your target audience can feel impossible. But what if you could tap into a network of trusted voices with the power to amplify your brand message and skyrocket brand awareness? Social media influencer marketing statistics tell a compelling story: a recent study revealed that […]

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Data-Driven Marketing Statistics: From Numbers to Actionable Insights

Yasmin ElwanYasmin Elwan // 5th March 2024

Remember the days of marketing fueled by guesswork and intuition? While those gut feelings might have landed a lucky punch here and there, the modern marketing landscape demands a sharper weapon. Understanding your customers’ deepest desires, predicting their next move, and speaking to them in a language that resonates at their very core; this, my […]

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Best Social Media Marketing Apps for Small Businesses—A Pros & Cons List

ProfileTreeProfileTree // 8th March 2024

In this article we will outline the pros and cons of each social media app for your small business

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The Impact of Blockchain on Marketing in 2024 and Beyond

ProfileTreeProfileTree // 29th February 2024

Blockchain helps advertisers select the right publishers, quantify the results of an advertising campaign, helps build trust, and prevent fraud. (Image Credit: Bernardon)

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The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 8th March 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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8 Local Business Marketing Strategies

ProfileTreeProfileTree // 15th February 2024

Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]

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Best Social Media Marketing Bangor 2024

carolcarol // 20th February 2024

In the heart of Bangor, we specialize in crafting unique, engaging, and effective social media strategies that resonate with the local audience and beyond. Our team of skilled marketers combines local expertise with global trends, ensuring your message not only reaches but also captivates your target audience. Whether you’re a small startup or an established […]

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Best Social Media Marketing Derry 2024

carolcarol // 23rd February 2024

Establishing a strong social media presence is crucial for any business seeking to thrive and connect with its audience. At our agency, we specialize in social media marketing services, tailored to businesses in and around Derry, Northern Ireland. Our expertise lies in crafting bespoke strategies that resonate with your unique audience, leveraging the power of […]

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Best Social Media Marketing Belfast 2024

carolcarol // 22nd February 2024

The ways in which we decide to browse, engage, and interact with our favourite brands have transformed. Online consumers now expect your social media to act as a virtual shop window, creating a forum for your customers to connect with each other. Indeed, whilst our buying decisions were previously influenced by traditional advertising methods such […]

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Best Social Media Marketing Lisburn 2024

carolcarol // 22nd February 2024

Social media marketing stands as a pivotal element in shaping the success of businesses. At our agency, we specialize in crafting bespoke social media marketing strategies that cater to the unique needs of each client. While our services are available to businesses in Lisburn, Northern Ireland, and beyond, our approach is universal in its appeal […]

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Best Social Media Marketing Newry 2024

Doaa AhmedDoaa Ahmed // 14th February 2024

Social media marketing Newry is all about interacting and engaging with potential customers in a way that is more about people and less about business. Whoever is managing your social media platforms should have the best understanding of your audience, and nobody understands your audience quite like the locals who might already be your customers! – […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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Best Social Media Marketing Omagh 2024

Doaa AhmedDoaa Ahmed // 14th February 2024

Social media platforms giants are realising the importance of local businesses. But how are you benefiting from that? This is the best time for small and medium sized businesses to be on social media. However, in order to have a strong presence, you need a local social media marketing agency to help you attract audiences, […]

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How to Know When You Need an Online Marketing Agency

ProfileTreeProfileTree // 4th March 2024

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th February 2024

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

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Unveiling the Power of AI Marketing Solutions

Noha BasionyNoha Basiony // 14th February 2024

Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Best Content Marketing Omagh 2024

Sara LynchSara Lynch // 23rd February 2024

Content marketing is a powerful digital marketing tool because it established your brand as the go-to expert on the subject. It gives your name an authority and it builds a long-term relationship with your audience. In a world where the ‘hard sell’ is nearly dead, many small and medium sized local businesses are struggling to […]

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Best Digital Marketing Derry 2024

carolcarol // 29th February 2024

We understand the unique challenges that businesses face in the digital realm, especially in a competitive market like Derry. That’s why we offer comprehensive digital marketing solutions tailored to your specific needs and goals. Whether you’re a small local business looking to increase foot traffic or a larger enterprise aiming to expand your online reach, […]

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Best Digital Marketing Northern Ireland 2024

Sara LynchSara Lynch // 13th February 2024

ProfileTree is a digital marketing agency that does things a little different. Based in Belfast, Northern Ireland, we drive digital campaigns that engage, inform, and inspire – but most of all, our campaigns succeed. Whatever your goals, whether it’s a website revamp, video content creation – or anything else in between, we deliver real results […]

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Best Digital Marketing Belfast 2024

carolcarol // 25th February 2024

Based in the heart of Belfast, our agency is your key to mastering the local digital marketing scene. With an in-depth understanding of the local marketplace, we specialise in propelling businesses like yours to the forefront of the market. Our track record is filled with significant achievements, showcasing our commitment and expertise in driving business […]

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Best Digital Marketing Omagh 2024

carolcarol // 10th March 2024

Digital marketing has become a part of every company’s marketing strategy. For small and medium sized businesses (SMEs), it has become the main channel due to its affordability, diversity, and efficiency. As a digital marketing agency that built its own equity based entirely on digital marketing, we love to empower local businesses like us to […]

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Best Content Marketing Belfast 2024

carolcarol // 10th March 2024

Content marketing is a powerful tool to engage, inform, and retain customers. By producing relevant and valuable content, businesses can establish themselves as thought leaders in their industry, building trust and credibility with their audience. This strategy not only enhances brand visibility and awareness but also drives organic traffic, leads, and conversions by appealing to […]

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