Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns. Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has. Forget the familiar thumbs-up. […]
Pixel is Facebook’s proprietary audience tracking tool. Image credit: Facebook
Facebook ads are typically heavily image-focused, with sparse use of text. (Image credit: Instapage)
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. The digital landscape is undergoing a profound transformation, with live streaming emerging as a dominant force in online engagement. In today’s fast-paced, attention-driven world, brands are seeking innovative ways […]
What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]
With over 2.8 billion monthly active users globally, Facebook presents an unparalleled opportunity for businesses to reach, engage with, and convert new audiences. Over 200 million businesses have active Facebook pages and over 90% of marketers leverage Facebook ads, indicating the platform’s marketing dominance. For small business owners with limited resources, Facebook marketing services provide […]
It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss Forty Shades Sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it, with […]
With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
Facebook likes are a valuable metric for any business or individual on the platform. They can help to increase brand awareness, generate leads, and drive sales. However, getting more Facebook likes can be challenging, especially in today’s competitive landscape. This comprehensive guide will give you the tips and strategies you need to get more Facebook […]
Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]
Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.
With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
As of 2023, Facebook remains the largest social media platform globally. Since it was founded in 2004, it has shown no signs of slowing down, recently surpassing 3 billion monthly active userstep-by-step guides. So what profiles have emerged as the most followed on Facebook? In this article, we’ll list who has the most followers on […]
Similar to businesses shifting online, marketing efforts have largely shifted online as well. Digital marketing strategies embrace a range of online tactics and channels brands use to promote their products and services. Search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising are no longer innovative approaches. These are common […]
Steering your way through the bustling metropolis of web development can feel like a real pickle, especially with the landslide of programming languages one must contend with these days. As a seasoned developer myself, I have put on my digital wellies and braved daunting trenches to decipher which programming languages are in vogue at popular […]
Ever scroll through a seemingly endless stream of perfect vacations, flawless selfies, and friends living their “best lives” online, only to feel a pang of loneliness settle in as you close the app? You’re not alone. In the UK, despite our constant digital connection, a surprising number of us grapple with a new kind of […]
Have you ever come across a video and wondered about its source or wanted to find similar ones? The process of reverse video search can come in handy in such situations. This article will delve into the concept of reverse video search, its uses, benefits, and how to choose the right tools for this purpose. […]
Tangoing with the quick tempo of business marketing can often feel like a fast-paced jive. We understand that having often been trapped in boundless data streams; we fervently seek out valuable titbits – such as discovering that 81% of our shopping comrades carry out online research before purchasing. In this article, we’re embarking on a […]
In the digital age, a compelling online presence is no longer just an option for musicians; it’s a necessity. Whether you’re an emerging artist or an established music industry veteran, having a well-designed website can make or break your career. But how do you choose the best website builder to showcase your talent? That’s where […]
Social media has emerged as a formidable force, transforming how we connect, communicate, and consume information. With its pervasive presence, it has woven itself into the very fabric of our lives. From the moment we wake up to the instant we lay our heads to rest at night, screen time on social media is a […]
Are you pouring your heart and budget into social media but feeling lost in a sea of likes and shares with no clear path to profit? You’re not alone. Many UK businesses grapple with the unique challenges of navigating the social media ROI landscape and measuring the true impact of their efforts. While global statistics […]
Social media has become an undeniable force in our daily lives, and businesses have taken notice. It’s no longer just about connecting with friends and family; social media platforms have also become powerful marketing tools. With billions of users engaged daily, these platforms offer brands a unique opportunity to reach a vast and targeted audience. […]
The way Google ranks and indexes content has changed massively over the past ten years. The Google BERT update was one of the most fundamental changes to date. It almost completely altered the way indexing works. Most changes to the algorithm are fairly minor and occur without much notice. However, the BERT update was a […]
In today’s digitally driven landscape, maintaining a solid online presence is essential for any small business hoping to thrive. Due to their extensive reach and diverse functionalities, social media platforms have become essential for small businesses to engage with customers, establish brand awareness, and stimulate growth. Understanding the power of social media statistics can equip […]
Online reviews are crucial to a business’s reputation in today’s digital age. With the proliferation of review platforms such as Yelp, Google, and Facebook, consumers now have more power than ever to shape the perception of a company through their feedback. In this article, we will explore key reputation management statistics highlighting the impact reviews […]
In today’s digital age, where smartphones are ever-present and online reviews hold immense power, social media has become an indispensable tool for restaurants. Statistics reveal a staggering 90% of consumers research restaurants online before dining, with a significant portion turning to social media for discovery, decision-making, and inspiration. This article delves into the key insights behind restaurant social […]
Think you know social media in Canada? Think again! Dive into our analysis of 2023’s hottest trends, where millions of new users are flocking to platforms like TikTok, live shopping is exploding, and news consumption gets a social makeover. We’ll unpack the stats, analyse platform popularity by age groups, and offer insights for businesses to […]
In today’s digital age, social media marketing has become one of the most powerful tools for businesses to engage with customers, strengthen brand awareness, and push sales. Social media marketing has evolved with new technologies and platforms, shaping how businesses reach their target market. In this article, we will delve into the current landscape of […]
In the fast-paced world of social media, businesses and individuals all need to keep up-to-date on the latest trends and statistics. As we look ahead to 2024, it is evident that social media will always have a central role in our daily lives. In this article, we will show the year’s social media growth and […]
In the ever-evolving marketing landscape, social media has emerged as a dominant force, wielding immense power to reshape brand perception and drive sales growth. Gone are passive marketing strategies; today’s consumers demand active engagement, authentic connections, and personalised experiences. This article delves into the impact of social media marketing on sales, exploring its multifaceted benefits and […]
