Tag: Branding

Our expert business blog offers a world of digital how-to

The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 15th February 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

Read Article

18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

Read Article

Benefits of Social Media for Small Business

ProfileTreeProfileTree // 5th March 2024

As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]

Read Article

Inspiring Digital Marketing Strategy Ideas To Nurture Consistency 

Nuala DaviesNuala Davies // 7th February 2024

Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]

Read Article

The Complete Brand Build Guide

ProfileTreeProfileTree // 6th February 2024

Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more […]

Read Article

6 Do’s and Don’ts To Make Your Logo Great

ProfileTreeProfileTree // 1st February 2024

A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]

Read Article

Market Segmentation – Why it Matters for Brands Big and Small

ProfileTreeProfileTree // 11th February 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

Read Article

Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 21st February 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

Read Article

Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

Read Article

Oranga Creative: Why You Should Build Your Brand

ProfileTreeProfileTree // 23rd January 2024

Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative

Read Article

The Importance of Branding for Business

ProfileTreeProfileTree // 21st January 2024

Garment Graphixs understands the importance of branding for businesses. Image credit: Garment Graphixs Facebook

Read Article

How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

Read Article

Advantages of Branding: Standing Out in a World of Brands

ProfileTreeProfileTree // 7th January 2024

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

Read Article

Revolutionary Streaming Strategy: HBO Max Success

Panseih GharibPanseih Gharib // 11th January 2024

In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]

Read Article

5 Ways Healthcare Providers Can Reach New Patients

ProfileTreeProfileTree // 20th February 2024

Learn the 5 ways Healthcare Providers can reach new patients with our blog

Read Article

9 Reasons Why Organisations Use Branding

ProfileTreeProfileTree // 15th December 2023

Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]

Read Article

What is Brand Development? A Complete Guide to Building a Memorable Brand

ProfileTreeProfileTree // 11th January 2024

Most companies have formal brand guidelines, but few actually use them. Image credit: Venngage

Read Article

Why is Personal Branding Important? Self-Marketing for Cynics

ProfileTreeProfileTree // 7th December 2023

These days, recruiters typically expect candidates to be on LinkedIn, so strong personal branding is a must. Image credit: Zety

Read Article

Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start

ProfileTreeProfileTree // 7th December 2023

Concise messaging and consistent visuals are essential for any strong brand. Image credit; Traction Finance.

Read Article

Promotional Products: The Strategic Guide to Driving Brand Awareness Through Targeted Giveaways

ProfileTreeProfileTree // 11th March 2024

Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.

Read Article

The Complete Guide of What is Snapchat Used For?: From Snaps to Stories and 7 Business Uses

ProfileTreeProfileTree // 8th November 2023

What is Snapchat used for? Snapchat is a popular social media and messaging app that has multiple uses. The app is best known for its disappearing photo and video messages called Snaps. Users can send Snaps to friends that will disappear after being viewed once. Snapchat also features Stories, which are collections of Snaps that […]

Read Article

Best Instagram Hashtags: 10 Ways to Increase Your Instagram Engagement with Tags

ProfileTreeProfileTree // 7th November 2023

Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]

Read Article

Brandable Domain Names: 5 Tips for Choosing Memorable, Trustworthy Domains

ProfileTreeProfileTree // 7th November 2023

Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]

Read Article

Boost Your Facebook Organic Reach Now: The Top 7 Strategies for Explosive Organic Growth

ProfileTreeProfileTree // 5th November 2023

Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]

Read Article

Creative Business Names: How to Create a Catchy, Memorable Business Name: A 10-Step Brand Naming Guide

ProfileTreeProfileTree // 25th January 2024

A memorable name will offer concrete benefits to your business. Image credit: LucidPress

Read Article

Dominate Your Industry with Online PR: 8 Tips to Increase Brand Awareness

ProfileTreeProfileTree // 31st October 2023

What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]

Read Article

The Top 10 Free Business Listing Sites: How to Boost Local Visibility

ProfileTreeProfileTree // 8th December 2023

Strong domain authority is the best way to ensure SEO competitiveness. Image credit: OrbitMedia

Read Article

How to Create a Logo Online in 5 Simple Steps

ProfileTreeProfileTree // 22nd January 2024

McDonald’s’ logo is instantly recognisable.

Read Article

Best Practices For Email Marketing & 7 Email Marketing Tips

ProfileTreeProfileTree // 6th March 2024

Billions of people around the world check their emails daily. Image credit: Oberlo

Read Article

Instagram Likes – How to Get More Instagram Likes 2023

ProfileTreeProfileTree // 13th January 2024

Instagram Likes – Although Instagram may be touted as a picture and short video-sharing tool, it is definitely a platform that should be considered for your business. Why? For one, Instagram quickly humanizes a brand, making it more visible to consumers and even the competition. With over 500 million active users, something is fueling the […]

Read Article

Learn the Basics of Canva to Create Great Designs

Noha BasionyNoha Basiony // 26th October 2023

Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]

Read Article

AI For Presentations 101: How To Create Amazing Designs With Storydoc

Claire MulliganClaire Mulligan // 28th August 2023

In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.

Read Article

A Guide to Establishing an Amazing Company Culture

Noha BasionyNoha Basiony // 2nd August 2023

As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]

Read Article

Employer Branding: A Simple Strategy for Companies to Stand Out and Attract Top Talent

Noha BasionyNoha Basiony // 2nd August 2023

Employer branding is a concept invented to help companies brand themselves as employers of choice for and by their employees in order to grow and expand. Therefore, an employer brand turns into the company’s reputation. A good one will attract top talent who are one profound driver of success for any company. A bad one, […]

Read Article

6 Essential Steps to Take Before Launching Your Employer Branding Campaign

Noha BasionyNoha Basiony // 25th October 2023

Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to a promise with a considerable value customers will receive through that product. Branding and this promised value, as a result, have then become the main […]

Read Article

What is a Professional Bio and How to Write a Compelling One

Noha BasionyNoha Basiony // 4th March 2024

So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that space beneath where you have to describe yourself in 160 characters. You find it both challenging and frustrating because everything you think of does not […]

Read Article
Page 1 of 2