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Tools and Tech - Page 4

The latest tools & equipment articles, advice and insights from the ProfileTree team.

Best WordPress Calendar Plugins For You

Nouran AshrafNouran Ashraf // 31st August 2023

Plugins are an important key feature of a successful WordPress website. There are all kinds of plugins out there that you can install onto your WordPress site to further aid you, including security, SEO, and ranking plugins, among many others. There are even ones to help enhance the overall look of your websites. Among these are […]

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Top 10 Free Font Websites for Free Fonts

Marwa AlaaMarwa Alaa // 23rd September 2023

In the world of digital marketing, things that look creative attract the attention of readers. So, when creating your website, an important aspect to decide on is the fonts you will be using and where and how you can use them. Whether you’re looking to use unique serif, retro, or other fonts for your brand […]

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Best Aesthetic Chrome Extensions for a Personalised Browser

Nouran AshrafNouran Ashraf // 28th August 2023

Personalising your Chrome browser can sometimes help motivate you to get more work done. Luckily, Chrome is a mine of aesthetic extensions that can take your already existing functions to another level, giving you the space to express yourself just a little to make everything more homey and aesthetically pleasing to the eye. The aesthetic […]

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6 Website Security Audit Plugins You Need to Know

Rahma AliRahma Ali // 17th December 2023

Searching for the top website security audit plugins? Our experts bring it all to you in this article. Take notes and check out our suggestions, and if you need any help, don’t hesitate to hit a message to us! You absolutely know someone who has experienced a hacker attack. The number of websites hurt by […]

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AI For Presentations 101: How To Create Amazing Designs With Storydoc

Claire MulliganClaire Mulligan // 28th August 2023

In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.

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Your Ultimate Guide to Understanding Website Audit vs Website Security Audit

Rahma AliRahma Ali // 17th August 2023

You’ve probably heard a lot about optimising your website for search engines and how this optimisation could be a game-changer for your online presence. That’s why it’s essential to implement a website audit. But what does a website audit mean? In this article, you will get an answer to all your questions about launching a […]

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How to Set Up Delivery Methods on Wix eCommerce

Rahma AliRahma Ali // 7th August 2023

This guide will walk you through how to set up delivery methods on Wix. Let’s explore how to offer the most satisfying experience to your customers. When you set up your store on Wix, you’ll have the capability to enjoy different shipping and delivery options. You can offer delivery to your customers with premium services like […]

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Best 7 CMS Platforms In the Market for 2023 

Omnia EssawyOmnia Essawy // 31st January 2024

In the fast-paced digital era of 2023, choosing the right Content Management System (CMS) is crucial for building a successful online presence. The CMS market is bustling with a variety of platforms, each offering unique features and capabilities to cater to diverse business needs.  This article will delve into the seven best CMS platforms in […]

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Conversational Conquest: How Enterprise Chatbots are Redefining Business in 2023

Omnia EssawyOmnia Essawy // 17th December 2023

In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management.  These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication.  […]

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Best 9 AI Marketing Tools & Solutions in 2023 

Omnia EssawyOmnia Essawy // 14th February 2024

In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]

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iOS or Android for Business: Which Is Better?

Ciaran ConnollyCiaran Connolly // 10th January 2024

In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. But when it comes to choosing an operating system for your business, the choice affects the daily productivity of your company. In this article, you will find a detailed guide to the ups and downs of both […]

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The Ultimate Guide Through REimagine Home AI: Your Personal Design Guru!

Raghda ElsabbaghRaghda Elsabbagh // 7th August 2023

Have you ever found yourself daydreaming about refreshing your living room and turning it into a cosy haven where you can unwind and escape from the hustle of daily life? Or have you been inspired by those glossy home makeover shows or Pinterest’s dreamy pictures, imagining how a fresh touch in the kitchen could breathe […]

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Your Ultimate Guide Through Trip Planner AI: Your Adventures Architect

Raghda ElsabbaghRaghda Elsabbagh // 25th July 2023

Ladies and gentlemen, thrill-seekers and adventurous travellers! Welcome to a world where technology meets adventure, and the brilliance of artificial intelligence fuels wanderlust.  You’re dreaming of your next escape, a getaway that ticks all the boxes of excitement and relaxation. You sit in front of your laptop or mobile and start navigating between flight tickets, […]

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Your Ultimate 101 to Exploring the AI Detectors Shaping Today’s World

Miranne KhaledMiranne Khaled // 4th February 2024

In the rapidly evolving world we live in, the significance of artificial intelligence is becoming increasingly important by the day, dominating various industries. One of the most promising applications lies in the field of AI detectors — those groundbreaking advanced tools capable of analysing data to uncover patterns, detect behaviours, and identify anomalies.  Like many […]

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Limitations Driving AI Users to Explore These 6 ChatGPT Alternatives for Better Outcomes

Miranne KhaledMiranne Khaled // 6th November 2023

Ever since its release, ChatGPT has taken the world by storm, solidifying its position as one of the most remarkable advancements in artificial intelligence. This groundbreaking platform has reshaped how we interact with technology and garnered immense popularity. However, amidst all the hype surrounding ChatGPT, there are alternative options that are often overlooked but claim […]

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A Complete Guide to Drone Videography: Soar to New Heights of Creativity!

Raghda ElsabbaghRaghda Elsabbagh // 6th November 2023

Hey there, fellow adventurer! Welcome to the exhilarating world of drone videography, where creativity takes flight and perspectives are redefined. Ever since their birth, drones have revolutionised the art of video production. They aren’t just gadgets but your passport to a breathtaking new perspective. From soaring over rugged mountains to gliding above sparkling seas, these nimble flying […]

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15 AI Content Marketing Tools Revolutionising the Future of Digital Marketing

Omnia EssawyOmnia Essawy // 11th February 2024

In today’s digital age, content marketing has become a critical aspect of every business’s success. However, creating engaging, relevant, and data-driven content that can capture the attention of the target audience could be quite a time-consuming process. That’s where the AI Content Marketing tools come in.

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4 Great Benefits of AI Image Enhancer Applications — The Evolution of Visual Perfection

Miranne KhaledMiranne Khaled // 16th February 2024

Artificial Intelligence has rather become a lively part of today’s technology industry. Despite raising some concerns regarding whether it will diminish the essence of humanity, it’s made several mundane tasks relatively easier. It has also accelerated the process of getting complex tasks done, saving lots of time and effort.  AI has now been applied in […]

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Best 3 Text-to-Speech Chrome Extensions

Marwa AlaaMarwa Alaa // 20th July 2023

A Chrome extension is basically a way to improve user experience or modify and add functionality to the Chrome browser. It aims to serve a single purpose around which the whole program is built. To create it, we use web technology like HTML, CSS, JavaScript, or any other known coding language. An extension should have […]

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How to Block a Website on Google Chrome Using An Extension

Marwa AlaaMarwa Alaa // 20th July 2023

Do you want to block a website on Google Chrome to focus more on your work and increase your productivity? Would you like to restrict access to some websites to protect your kids from certain content? You might have faced a situation where you are looking for how to block websites on your browser. Actually, […]

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Mastering the Innovative Platform of ChatGPT — Unlocking Its Revolutionising Potentials

Miranne KhaledMiranne Khaled // 21st December 2023

Describing today’s world as fast-paced has become old news, with the everyday technology advancements seeming to be endless. The rapid progress has left many generations constantly playing catch-up, unable to keep track of every new aspect of the tech industry, yet it’s keeping the learning process open. Artificial intelligence was once a distant dream, a […]

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Your #1 Guide on How to Avoid ERP Failure

Ahmed SamirAhmed Samir // 17th December 2023

ERP is an acronym for enterprise resource planning and software that is developed so that organisations can improve and become more efficient in terms of implementing and introducing a system which allows you to manage your day-to-day operations and activities effectively. If you do think about those day-to-day operations for your business, then this is […]

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AI In Marketing: ProfileTree Hosts Insightful and Informative Webinar for AI Tools in Digital Marketing 

Sara LynchSara Lynch // 6th September 2023

Our lead Digital Strategist, Stephen, recently held a LinkedIn webinar that delved into the world of utilising AI in marketing, with a particular focus on specific AI tools. It was informative, in-depth and gave attendees real, practice advice for how they could utilise artificial intelligence in their digital marketing efforts. 

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GTmetrix: Everything You Need to Know About This Easy-to-Use Speed Testing Tool

Nouran AshrafNouran Ashraf // 25th June 2023

Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]

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Dall E: A Dazzling Addition in the World of AI Image Generators

Ahmed SamirAhmed Samir // 4th March 2024

In today’s article, we are going to explore Dall E, an artificial intelligence AI model created by Open AI, which generates images from textual descriptions. The fun fact here is that Dall E is actually named after the artist Salvador Dali and the Pixar character Wally. So Dall E is basically another AI image generator. AI Image Generators So what […]

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How to Use AI Like an Expert and Enhance Your Personal Life and Work Life

Sara LynchSara Lynch // 6th November 2023

In this article, we’ll explore how to use AI for your work tasks and personal life. It’s a revolutionary step in improving efficiency, productivity and better time management, whilst freeing up precious time for us to focus on other things.

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ChatGPT Plugins Explained: How to Use Them Like An Expert

Sara LynchSara Lynch // 9th November 2023

In this article, we’ll outline some of the current ChatGPT plugins that are available, and how you can incorporate them into your everyday work or personal life. 

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How do I Block a Website on Chrome? Safe and Secure Browsing

Sara LynchSara Lynch // 26th October 2023

In this article, we’ve outlined a number of ways that you can block a website on Chrome. Some of these methods will only work on one device and some block websites across a whole network. Depending on your requirements and level of digital knowledge, you can choose the most suitable method for blocking a website on Chrome. 

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How Do You Find The Publisher of a Website? Cool Tips and Tricks You Can Use

Sara LynchSara Lynch // 4th October 2023

In this article, we’ll show you different ways for finding the publisher of a website. It might take a little bit of investigating, but in the age of digital content, it’s relatively easy to find out who’s lurking behind the screen. 

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How To Clear Cookies From Computer: Chrome and Safari 

Sara LynchSara Lynch // 26th May 2023

In this article, we’ll show you how to clear cookies from your computer, using the Chrome or Safari browser. These are generally the most popular browsers being used, with Google Chrome generally being used on Windows and Safari typically being used on Apple computers.

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SQL: What is it and How to Use it for Enhanced Data Management?

Sara LynchSara Lynch // 29th May 2023

In this article, we will explore what SQL programming is and what it is capable of in data management.

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Artificial Intelligence versus Machine Learning: Which Technology Reigns Supreme?

Sara LynchSara Lynch // 11th March 2024

In this article, we’ll talk a deep dive into artificial intelligence versus machine learning and determine which of the technologies reign supreme. But before we get into the nitty-gritty details let’s take a look at them individually.

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ChatGPT: What You Need to Know As a Content Creator

Rahma AliRahma Ali // 6th November 2023

OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]

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50+ Amazing Artificial Intelligence Statistics in Business to Inspire you

Fatma MohamedFatma Mohamed // 9th February 2024

No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]

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12 Best Business TV Shows You Need to Binge Right Now

Sara LynchSara Lynch // 7th February 2023

Business TV shows are filled with excitement, inspiration and cutting-edge competitiveness that separates the cream from the crop. We’ve put together a list of the best business TV shows that you need to binge on immediately.

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WIX 101: How To Create a WIX Website From Scratch

ProfileTreeProfileTree // 14th November 2023

The first step is to click ‘Create a Website’. Image credit: WIX

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Tools and Equipment Insight

For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.

Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.

Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales.

These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.