Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: But you don’t know how to do it because just promoting your product or expanding your audience won’t be easy these days. More and more people, especially millennials, tend to put their […]
What are Social Media Algorithms and How Do They Work?
ProfileTree // 11th February 2024
Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]
The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]
Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]
Instagram Ads: Captivating Your Audience with Visual Storytelling
Nuala Davies // 5th February 2024
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what? What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]
In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]
QR Code in Marketing Statistics: Global Trends and Usage Analysis
Panseih Gharib // 26th February 2024
In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]
2023 Print Marketing Statistics: Metrics and Global Impact
Panseih Gharib // 11th February 2024
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]
What to Expect From Influencer Marketing: The Pros and Cons
ProfileTree // 1st February 2024
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”.
Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should do business with them. This applies equally to a brand in a digital and non-digital context. Central to the digital value proposition is customer orientation, it ensures a brand is customer-orientated, outward-looking and crucially willing to update and adapt.
This blog will go through the ways in which you can develop a unique digital value proposition to appeal to customers whilst differentiating your business from competitors. We’ll be discussing information from positioning and crafting compelling digital value propositions to adapting and measuring your digital value proposition.
The Surpass of Digital Media Over Print Media in Today’s World 2024
Miranne Khaled // 31st January 2024
The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between print media and its digital counterpart have become increasingly pronounced. Print media once stood as the unrivalled medium for news, entertainment, and knowledge dissemination. Magazines, […]
SEO Basics: Understanding Google Algorithm Changes
ProfileTree // 31st January 2024
Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]
Business Growth Through Digital Marketing with Sean O’Connor
ProfileTree // 30th January 2024
In a highly relevant interview recorded ahead of the coronavirus pandemic, we sat down with Sean O’Connor to talk about his self storage firm and how he used his experience in digital marketing to grow the business.
While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]
Social Media Crisis Management & Improving Your Digital Existence
ProfileTree // 20th February 2024
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]
The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of all sizes. Continuing with our transformation series, Ciaran Connolly catches up with freelance consultant Natalie Haccius to talk about her time in the industry, the importance […]
The Importance of Statistical Significance in Marketing
Panseih Gharib // 21st February 2024
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Maha Yassin // 9th February 2024
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]
Why Should Your Business Have a Social Media Policy?
ProfileTree // 25th January 2024
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook – visually appealing content dominates social media. Social Media is used as a way to reach new customers, engage with your current audience and build brand awareness, so it is vital […]
Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]
Market Segmentation – Why it Matters for Brands Big and Small
ProfileTree // 11th February 2024
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]
Your Guide to Integrating Animation Into Your Business
Noha Basiony // 21st February 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]
The Importance of Digital Marketing in Business and 5 Main Benefits
ProfileTree // 24th January 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]