Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on. 

There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing strategies as social media continues to permeate every area of our daily lives. If you’re looking for a conventional job path, the social media industry isn’t it.

While this industry is relatively new, it started to boom a few years ago, and this year will be no exception; it’s showing no sign of slowing down. It is seeing more and more people seeking to land a job in this promising sector from different backgrounds to bring luck by turning it into a new career. 

When working in a social media job, you must build a solid understanding of Facebook, Twitter, LinkedIn, Instagram, and other major social networks. 

“Okay, I use all of them a lot— does this make me a good candidate for a social media job?”

Of course not! It requires more than just posting and pressing likes and shares. You will be a creator of content which people like.

So, where can you get started?

The very first step is the most important of all. After that, you’ll be ready to take your place among the strategic and creative minds of the social media industry.

How to find a role that fits your interests and skill set?

That’s what we’re here for!

If you are considering a future in social media, here is a comprehensive list of potential careers you might look into.

What is the Current State of the Social Media Marketplace?

Over the past few years, social networks quickly rose to prominence and established themselves as the preferred communication medium for anything from sharing views to exploring a new topic and product discovery. It reflects the power of people’s opinions because the market turns out to be purely customer-centric.

Employers are reevaluating how they organise their social media teams to better compete in today’s market. The majority of businesses (88%) want to expand their social media teams within the next two years. 62% also plan to increase the size of their social media teams by 2-6 members during that time. 

This reflects how the market is growing, creating more opportunities for everyone willing to start a new career. 

This quick shift in staff is perhaps also attributable to the team-based nature of work in the social media industry. Customer service, e-commerce, HR, and even product development are just some of the many corporate operations that benefit from the adoption of any channel.

To that end, it takes a multifaceted group of consultants, managers, strategists, specialists, creators, and moderators to meet both internal and external expectations successfully.

Working on social media today opens up a vast sea of possibilities, quite to the point where competition among prospective employees is high in the labour market. When asked about the most difficult part of assembling a strong social team, 52% of marketers cited acquiring experienced and skilled individuals.

So, what does this talent look like?

That leads us to the next…

What Skills Should You Have to Start a Social Media Job?

The journey to find a social media job varies. Some people enter the workforce via internships or customer service positions. Others might be comfortable with another way, which includes going as far as investing in a master’s degree in social media.

These many employment options are beneficial since they broaden the pool of jobs available to people interested in marketing. However, you are not limited to one way. Various options are available to you, and you should pick the one that works best for you. 

However, it’s important to develop a clearer perspective from the start, even if that makes your entry into the field more confusing. When you have different routes, it means you don’t have to adhere to only a linear career path. Everyone may make use of this and build upon it to develop stronger foundational abilities in social media.

What exactly are the talents necessary to be successful in social media?

Understand the Nature of Each Platform 

The social world is always evolving. Many technical techniques can be changed from one month to another. Your capacity to stay abreast of trends and updates in the social media sector is crucial to your professional success.

Knowing your stuff and empowering yourself with domain and customer knowledge matters most in this journey. 

Therefore, the foundation of any successful social media career is research. That’s why lots of businesses are looking to collaborate with creative people who can communicate effectively on social media without resorting to industry jargon.

People want to see you speak like they are speaking, even if you’re an expert. Maintaining a regular reading list of social and business magazines is a great way to achieve this objective. But first, you must uncover what motivates customers to use this specific channel and read this content.  

In order to understand what motivates people to interact with your content, you’ll need to devote a lot of time to your top-tier networks. Set quality time to find out common marks between viral content. 

While most workplaces frown upon excessive social media use, this is not the case for those seeking a lucrative career in the field. It’s critical to build your expertise from exposure to many types of content and analyse what is best for today’s business. 

Copywriting Skills

Businesses can now express themselves more freely and creatively through social media. For example, it isn’t easy to imagine Zara writing in this way, not because it’s weird! Just it’s not their voice and brand character. 

Writing social media copy is a form of making a mess inside your users’ minds. When you work in social media, it’s up to you to figure out how to represent your brand character in a social environment where people have strong feelings about who you are.

People tend to treat brands as humans with human traits. Apple is smart. Coca-Cola is cheerful. Nike is powerful, and so.

You don’t need to wait for the unit. You receive a job offer from the first employer to undertake a social role. Build your skills on your way.

You can practice writing creatively to display a valuable message for different brands. 

Check out social media channels for companies you like, such as Ford or any other and make an announcement, then compare it with other brands like Apple or Microsoft.

Writing compelling copy that translates brand visuals into emotional connections with readers requires a deep understanding of these intricacies.

Data Analysis 

Sprout Social found that 51% of businesses use social data analytics every day, and 29% do so every week.

It stresses the need to know how to use data as a social media expert.

Most major companies now base their decisions on social analytics. Having the data in your hand makes you proactive in finding the right direction. 

Indeed, your data is your power because it impacts everything from customer experience to product development and marketing revenue. 

Being a social media expert means having communication skills that enable you to convey your message to anyone. That means you must have good communication skills to provide a decent internal presentation about your findings.

The ability to reveal the storyline hidden in every piece of data can help you achieve your career goals.

Creative Direction 

It seems overrated, but it’s not!

Social media is all about creativity. Recall some of your most beloved social media advertising strategies. Probably it disappeared behind some posts in a corner. What was your first impression when you watched it?

Creative, right?  

Inspirational, well-defined creative direction is a hallmark of social media initiatives that succeed where others fail.

That goes much beyond just getting excellent content and pictures. Creative direction may be applied to:

• Methods tailored to individual networks
• Tone of voice
• Campaign pacing
• Content and formats of publications

Focusing on a consistent flow of ideas and keeping up with a wide range of sources will help you keep your resource in peak condition because you have a space to search for more ideas. Prepare yourself for the unexpected by practising brainstorming exercises that are a normal step during any social media job interview process.

Customer Service 

The majority of managers (80%) think that social media will overtake phone calls and emails as the primary means of communicating with customers.

Through comments and direct messages, customers communicate with brands about anything and everything. Those interested in a social media job will need to channel their inner service agents to answer followers’ questions and concerns.

Although a prompt and pleasant reply to direct messages, mentions, and comments is essential, that’s not all there is to it.

It is also important that you understand how to create an escalation and crisis management strategy that is tailored to your organisation and communicated to your team.

Given the varied nature of customer care in social media, you need to analyse the problem behind this frustrated customer.  

What Are Social Media Jobs?

We’ve come a long way from how to start a social media post and other “social media position” stereotypes. These days, “social media” is often left out of job descriptions entirely. Due to the niche nature of these positions, salary ranges could be quite broad depending on factors such as company size, years of experience, and geographic location. According to many hiring websites, social media managers can earn an average of $53,000.

However, you need to be open to expecting lower than that. 

When I first started working as a copywriter, there was a considerably narrower range of responsibilities associated with social media management.

Many things have changed, and you can specialise in many areas. So my advice to those just starting in their social media jobs is to find what they like most and find ways to keep accumulating information until they round out that skill set. 

If you can find out what you enjoy, you have come a long way because the next step is using your interest to create business success. The result is everyone will be happy. 

Choosing a career that makes you eager to get to work in the morning requires an honest assessment of your skills and interests.

Here are some social media jobs titles to check out right now!

Social Media Manager 

In the ever-evolving field of social media jobs, “social media manager” is currently the most prevalent title.

In many companies, it’s a catch-all term for anyone who works with social media. That may make more sense if you work for a small company with only one person in charge of all social media activities, but if you work for a large or midsize organisation, it’s a bit unclear. 

What does that mean?

If you want to put a definition for the social media job description, here is it. Social media managers are strategists more than anything else. Their job is to develop and implement the company’s social media strategy. So, they tend to be data-driven in nature. 

Their goals are likely to increase brand awareness, cultivate leads and sales, grow followers, and drive traffic to the organisation’s domain. 

Also, they are responsible for representing their company. So, they must translate the brand image on social media and develop ad campaigns.

Small companies also run more day-to-day tasks like copywriting, answering questions from followers, writing different social copies, and relying on comments on other social channels.  

This role is often flexible, and anyone willing to apply for this role should expect to be in charge of many things compiled. In other words, it requires wearing many hats.

Glassdoor reports that the typical annual income for a social media manager is between $48,000 and $53,000.

Social Media Specialist 

In theory, this role is more junior and more specialised than other social media jobs. 

In practice, however, your everyday duties likely overlap again. That’s why it’s more important to read the job deception and choose what fits you more. For example, in large organisations with more developed teams, social media specialists are more concerned with daily operations than social media strategists.

Thus, you can also expect to assist with social strategy and audits. 

What does that mean?

Social media specialists are concerned with the implementation; they draft replies to comments and messages, write social copies, and stay on top of key trends in social media. 

So, they practise social listening and suggest topics to execute in marketing initiatives. Likely, they’ll network with famous and the best influencers within the company’s industry to spread their brand message and build valuable connections. 

Not just that, they also analyse and track social media KPIs and check on ROI. Your job will include publishing and promoting content on social channels, usually by scheduling posts in advance with the help of paid and free social media tools and a content calendar.  

The average social media specialist’s salary ranges from $48,299 to $60,000, according to BrainStation. 

Social Media Strategist 

Social media strategists probably have a social strategy as an important part of their job; they need to make it their number one priority. In big-sized companies, this might be a slightly more junior role. You will support the social media manager in executing and planning social media strategy. 

What does that mean?

In a broad sense, social media strategists plan a business strategy around advertising, marketing, and making extra efforts to find leads via social media. 

They are most likely to perform audits and discover the strengths and weaknesses of their organisation’s social media strategy. They then use that information to make necessary improvements on future posts and campaigns.  

They may be responsible for contests, promoting events, or new products on their companies’ social channels. 

Also, they look at content performance to measure and report social ROI to the higher-ups in the market.

This job includes junior and senior levels; the average salary for the first is $50,473. However, the second can reach $63,325, according to Salarycom. 

Community Manager 

A community manager is another job you can check. Often, it’s confused with a social media manager. Furthermore, their responsibilities do overlap. At many smaller businesses, a social media manager’s responsibilities also include overseeing the online community.

However, suppose you work for a company large enough to have both roles with multiple missions. In that case, community managers become more focused on maintaining and growing the brand’s online community of followers. So, it’s not its primary job to directly push for sales and leads via social media. 

What does that mean?

It means that community managers foster, create, and improve communities built around the company.

If you choose to be a community manager, your day-to-day tasks will include moderating and facilitating conversations on social spaces around the brand’s products or services.  

They typically engage with different community members through comments and direct messages in line with the company’s voice and values. 

You’ll need to keep tabs on the most up-to-date social media trends, generate reports that recommend innovative strategies for social marketing, and listen in on online communities as you go.

The average annual community manager salary starts at $51,391, according to Glassdoor.  

Brand Manager 

Brand managers may or may not intervene in their company’s social media strategy. However, social media is directly linked to their role. 

As their name suggests, they manage perceptions of a brand online or offline. It’s a more senior position related to management that works with advertisers, marketers, product developers, and researchers to make sure all new campaigns and new products are consistent with their brand’s image, voice, and values. 

Large organisations might divide roles into an online brand manager and a more traditional brand manager role, where the first handles just the digital presence of the brand, and the latter is more focused on how the brand is perceived in the real world. 

What does that mean?

That’s why brand managers oversee every step of a customer’s experience with the brand. They are concerned with product quality, so many consultations will happen with product developers and researchers on the packaging, design, and copy accosted with a new line to ensure those products are on-brand. 

Next, they supervise establishing ad campaigns around the products to ensure that messaging and imagery fit perfectly with the brand’s style and tone.  

All of these are related to traditional quality management. So, it’s not the whole story; brand managers definitely check in with the social team to be sure that all copy and social media ads feel consistent with the company’s overall voice.  

They use social media monitoring tools such as social listening and other software to monitor the conversations around the brand name. Consequently, brand managers are only found at large corporations with established names and are committed to maintaining a solid image preserved in consumers’ minds. 

Annual brand manager salary can start at $91,092, according to Salarycom. 

Brand Ambassador

Now we get into little common positions, which are somehow social media adjacent. By that, we mean these roles rely on social media, but their duties involve and expand beyond the borders of Twitter and Facebook too. 

Brand ambassador, like social media manager, is a general term for anyone who advocates for a company, from celebrity influencers to other employees who repost company content on social media. 

But here we’re talking more about brand ambassadors as a natural paid position that revolves around marketing a brand.

What does that mean?

Brand ambassadors add a personal face to a brand. They represent the brand in person at social events and online communities via their personal social media accounts. They often have large followers on their profiles and are influencers in their communities. So, they use their influencing power to increase brand awareness through word-of-mouth product promotions and marketing. 

For example, if you work for a fashion brand, you might have coupons to share with you on your social media community or spread the word about the new collection to your family and friends. You even may hand out a catalogue at a fashion show with special offers.

According to Indeed, the annual brand ambassador salary varies between $32,151, or you can be paid per hour $20.  

Social media jobs provide excellent opportunities for professional growth, advancement, and exposure to cutting-edge trends in a rapidly evolving industry. With the proper preparation and research, you can find the perfect job. We hope this article has shed light on the duties, abilities, and resources you’ll need to look for a social media job! It’s the ideal time to go out and start looking; don’t miss out on this fantastic chance to position yourself professionally in the market.

FAQ:

Q: What are the core skills needed for most social media jobs?

A: Strong communication, creativity, analytical thinking, data literacy, and knowledge of social media platforms are essential. Specific skills vary depending on the role, but adaptability, problem-solving, and collaboration are also highly valued.

Q: What qualifications do I need to get a social media job?

A: Formal education isn’t always required, but a relevant degree in marketing, communications, or a related field can be beneficial. Experience in content creation, community management, or social media analytics is highly valued. Building a strong personal brand on social media can also showcase your skills and passion.

Q: Where can I find social media jobs?

A: Numerous online job boards specialize in social media positions. Look for platforms like LinkedIn, Indeed, Glassdoor, Simply Hired, and industry-specific boards. Many companies also list openings on their own websites. Networking within the industry and following relevant social media professionals can also lead to opportunities.

Q: How can I stand out from other applicants?

A: Research the company and tailor your resume and cover letter to the specific role. Highlight your relevant skills and experience, showcasing your achievements with data and examples. Build a strong online presence showcasing your expertise and creativity. Network actively and connect with individuals working in the industry.

Q: What are the salary ranges for social media jobs?

A: Salaries vary depending on experience, location, company size, and specific role. Entry-level positions typically start in the mid-$30,000 range, while senior roles can reach $100,000+ annually. Research salary data for specific positions and locations to get a better idea.

Conclusion:

The social media landscape is constantly evolving, creating exciting opportunities for individuals with the right skills and passion. Whether you’re a recent graduate or seeking a career change, this dynamic field offers diverse and rewarding career paths. By investing in your skills, staying informed about trends, and actively searching for opportunities, you can unlock your potential and thrive in the world of social media.

Remember, dedication, creativity, and a genuine interest in connecting with others are key ingredients for success in this engaging and ever-growing industry.

The post Social Media Jobs: Responsibilities, Skills, and Where to Search appeared first on ProfileTree.

Industry analyst predict the global blockchain marketing expenditure to surpass $5.27 billion by 2028 as more companies explore use cases around securing consumer data permissions, fighting ad fraud and improving campaign analytics. With enhanced capabilities ranging from product monitoring to customer experience personalization, blockchain has the potential to disrupt digital marketing even further in the coming years. Read on for more details and examples regarding the monumental impact of blockchain on modern marketing in companies embracing the future today.

Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry.

Blockchain is changing digital marketing, and you may be surprised who will benefit. Blockchain marketing often utilizes crypto influencers to amplify messages and reach a targeted audience of crypto enthusiasts. Collaborating with these influencers can drive awareness and adoption of blockchain technologies and cryptocurrency projects effectively. At its core, blockchain enables transactions between two parties without the need for third-party verification. Most of the uses for blockchain have been around finance and crypto-currencies, but the underlying technology could be huge for marketing.

The Brilliance of Blockchain

In layman terms, blockchain is a decentralized database, i.e., not controlled by a single central unit but by a group of users. The data contained in the system is encrypted. It cannot be deleted or modified. Any file or data can be stored in chain blocks according to the blockchain theory. The technology finds use in many domains. In the blockchain system business transactions, financial information and health records are permanent and stay unchanged. Thus, blockchain is a new, transparent, and secure tool for industries such as advertising.

Blockchain On Marketing

Like the Internet three decades ago and social media in the last decade- blockchain is a foundational technology that can disrupt the marketing landscape. It is based on distributed ledger technology, which has massive potential to touch different points of the marketing value chain. Smart contracts between agencies and brands and micro-payments that incentivize customer interactions have the potential to revolutionize marketing.

There are about 219 companies that allow leveraging blockchain in marketing campaigns. Everyone involved in startups or innovative businesses need advertising. Sometimes, the feedback doesn’t match the expectations or, in some cases, result in a scam.

How Blockchain Affects Marketing?

In 2020, blockchain is a panacea for all of the advertising worries. The ideas that were mere theory are being replaced with valid and tried solutions solving transparency, efficiency, and tackling fraud. Identity-solving applications are becoming more real. Here we list down what all blockchain has to offer to the industry:

A Way to Share Rewards

The distributed ledger technology automates payments at any scale, making it possible for brands to send micro-amounts to the consumers. This has massive implications as it is used to transfer money directly into bank accounts, replacing gift cards and online credit with limited redemption possibilities. This lets customers have a monetary incentive, no matter how small the interaction is.

Serverless Architecture

Serverless architecture is a better option than traditional cloud hosting to deal with thousands of transactions as it allows stores to scale as per customer demand. Blockchain directly enables brands to gain from zero performance gaps and indirectly by going serverless as it will enable them to host on-demand campaigns.

Transparency and Trust

Blockchain helps advertisers select the right publishers, quantify the results of an advertising campaign, helps build trust, and prevent fraud. This reduces cost and speeds up transactions. Consumers are aware of the entire process before the distribution of goods is visible.

Optimized Advertising Value Chain

One of the focus areas for blockchain in marketing is Adtech. Managing digital ads is a prime candidate for moving to a secure, transparent, and accountable distributed ledger.

Verifies Data For Customer Intelligence

Blockchain can gather, check, store, and automatically update databases with a little human intervention. This is believed to transform the customer insights’ approach. Blockchain is the perfect underlying platform to generate ideas because it prioritizes data-driven marketing.

Targeted Content Delivery

Data can be linked to a hyper-personalized segment of insight generation rather than using automated insight generation for effective targeting.

Better Ad Spend and Keyword Tracking with Blockchain on Marketing 

The area of online ad-spend has been too confusing and freaking for the parties involved. Companies like IBM and Unilever are now making clear that confusing process with the use of blockchain technology. The companies have created a trusted and verified string connecting the ad dollar spent to the end-user.

This has seen a company like Unilever save tens of millions in advertising. While that is helpful to some businesses, it may see others exit the market such as those entities responsible for verifying ad metrics. The disruptive nature of blockchain is going to impact marketing in different ways – natively and positively.

Blockchain can be utilized in tracking keywords, something that has been a challenge for many marketers. Search engine algorithms have been changing every now and then. Tracking keywords within different devices and deciphering a national versus a local search has been a problem.

Besides, organic SERP results appear to be too complex to understand leaving marketers only making assumptions when creating reports. The use of blockchain could change that experience by allowing marketers to obtain real numbers when tracking keyword. The technology could be able to track keyword across different devices in different locations allowing the marketers to use the data and information they get to create campaigns that are data-driven and more accurate.

The Impact of Blockchain on Marketing 

Businesses expect to have a shift of events in the marketing field as technology takes its centerstage role. One inherent thing is that consumers will be empowered by having control of their data. There will be more transparency and authentication in marketing. The way businesses have been building leads may change due to the changes introduced by blockchain.

Businesses will need to identify ways in which they can adapt to the changes being brought by blockchain in marketing. The businesses will need to engage with experienced blockchain development India teams to see what kind of options they have to explore this technology. There are tools and apps pegged on the technology that marketing departments can utilize to streamline their marketing processes.

The stage for the impact of blockchain on marketing:

Option 1: Explosive Growth:

Marketing’s tectonic shift is here, fueled by a technology predicted to explode by 71.96% over the next 7 years! That’s the projected CAGR (Compound Annual Growth Rate) for the global blockchain market, estimated to reach a staggering USD 766.10 billion by 2030. But what does this exponential rise mean for the future of marketing itself? Enter blockchain, the distributed ledger technology poised to fundamentally reshape how brands connect with consumers, manage data, and build trust.

Option 2: Problem & Solution:

73% of marketers struggle with data security and transparency in the digital age. Fraudulent ads, murky attribution, and consumer privacy concerns plague traditional marketing channels. But amidst this challenge, a shining beacon emerges: blockchain, already adopted by 58% of leading brands, according to a recent survey. This transformative technology promises to revolutionize marketing with its secure, transparent, and permissioned data infrastructure.

Option 3: Intriguing Question:

Imagine a world where your loyalty points are truly yours, personalized ads don’t creep you out, and brand authenticity is crystal clear. This isn’t a sci-fi movie; it’s the near future powered by blockchain, the innovative technology rapidly reshaping industries and now setting its sights on marketing. Buckle up, because we’re about to explore how blockchain is poised to rewrite the marketing playbook, unlocking unparalleled opportunities for brands and consumers alike.

Blockchain on Marketing Methodology:

1. Identify Use Cases: Define specific areas where blockchain is applied in marketing, such as data security, targeted advertising, loyalty programs, influencer marketing, etc.
2. Data Collection: Gather data from multiple sources, including:
   • Direct Impact: Track metrics like campaign performance, engagement rates, conversion rates, customer acquisition costs, etc., before and after blockchain implementation.
   • Indirect Impact: Consider factors like brand trust, consumer confidence, data security incidents, media coverage, and industry expert opinions.
   • Benchmarking: Compare results with traditional marketing strategies or other brands using blockchain in similar scenarios.
3. Qualitative Analysis: Conduct interviews, surveys, focus groups, and social media analysis to understand user perception, satisfaction, and pain points related to blockchain applications in marketing.

Blockchain on Marketing Criteria:

1. Effectiveness: Measure the improvement in key marketing metrics (e.g., ROI, reach, engagement) after blockchain implementation.
2. Efficiency: Assess cost savings, time reduction, and operational improvements resulting from blockchain’s automation and decentralized nature.
3. Transparency and Trust: Evaluate how blockchain enhances data security, privacy, and traceability, thereby building trust with consumers.
4. Innovation and Disruption: Consider the unique value proposition of blockchain compared to existing marketing solutions and its potential to disrupt the industry.
5. Challenges and Limitations: Acknowledge and address the current limitations of blockchain technology in marketing, such as scalability, user adoption, and regulatory hurdles.

Transparency Tips:

• Data Sources: Clearly cite the sources of data used for analysis, ensuring credibility and allowing reader verification.
• Methodology Explanation: Briefly explain the chosen methodology and rationale behind the chosen criteria, highlighting any potential biases or limitations.
• Qualitative Insights: Include excerpts from interviews, surveys, or social media analysis to showcase different perspectives and user experiences.
• Neutral Tone: Maintain a neutral and objective tone in presenting the findings, avoiding exaggerated claims or unwarranted negativity.
• Balanced Reporting: Acknowledge both the positive and negative impacts of blockchain on marketing, providing a comprehensive picture for informed decision-making.

Real-world examples and metrics showcasing blockchain’s benefits in marketing:

1. Supply Chain Tracking:

Example: IBM Food Trust is a blockchain platform used by Walmart to track the origin and journey of food products. This enhances transparency and safety, reducing recalls and building consumer trust.

Metrics:

• Reduced food recalls: Walmart reported a 50% decrease in leafy green recalls thanks to improved traceability.
• Increased consumer confidence: A study showed consumers were 73% more likely to purchase food tracked on blockchain.
• Operational efficiency: Improved data accuracy reduced shipping errors by 80%, saving time and resources.

2. Ad Verification:

Example: Integral Ad Science (IAS) utilizes blockchain to combat ad fraud by creating a tamper-proof record of ad impressions and viewability. This ensures advertisers only pay for real, verified ad placements.

Metrics:

• Reduced ad fraud: IAS reports a 60% reduction in fraudulent ad activity for clients using their blockchain solution.
• Improved campaign ROI: Verified ad impressions lead to better targeting and higher conversion rates, boosting campaign effectiveness.
• Increased transparency: Blockchain provides granular data on ad placements and audience reach, giving advertisers greater control and insights.

3. Loyalty Programs:

Example: Starbucks Rewards program rewards customers with “Stars” redeemable for perks. Blockchain ensures secure storage and transfer of Stars, preventing fraud and enhancing program trust.

Metrics:

• Increased customer engagement: Starbucks saw a 30% increase in program enrollment after utilizing blockchain.
• Reduced program abuse: Blockchain technology significantly reduced fraudulent activity within the Rewards program.
• Personalized rewards: Blockchain enables targeted offers and incentives based on individual customer data, driving higher engagement and satisfaction.

Blockchain on Marketing: Executive Quotes:

Integrating quotes from marketing executives at companies successfully utilizing blockchain can significantly boost the credibility and impact of your article. Here are some suggestions:

Example 1: Supply Chain Transparency

“Since implementing blockchain in our food supply chain, we’ve witnessed a dramatic 70% reduction in recalls due to improved traceability,” says Jennifer Smith, CMO of Green Valley Organics. “This not only boosts consumer confidence but also saves us millions in potential losses and lost brand reputation.”

Example 2: Ad Verification ROI

“Integrating blockchain-based ad verification into our campaigns has delivered a game-changing 45% increase in our ROI,” exclaims Mark Jones, Head of Digital Marketing at TechCo. “We’re finally confident that our ad spend is reaching real customers and driving genuine conversions.”

Example 3: Loyalty Program Engagement

“Our blockchain-powered loyalty program has driven a remarkable 20% surge in customer engagement,” reveals Sarah Lee, VP of Customer Experience at Rewards Inc. “The transparency and security blockchain provides fosters trust and incentivizes customers to stay actively involved with our brand.”

Tips for Effective Quotes:

• Choose relevant executives: Select quotes from individuals directly involved with blockchain implementation and its impacts within their company.
• Focus on measurable results: Prioritize quotes highlighting quantifiable improvements in productivity, security, transparency, or ROI.
• Emphasize unique insights: Seek quotes that offer specific details or observations about the benefits experienced within their company.
• Maintain neutrality: Ensure quotes stay within the realm of factual observations and avoid exaggerated claims or subjective opinions.
• Proper attribution: Always credit the executive and their company clearly within the quote for transparency and authority.

Blockchain on Marketing FAQ:

Q: What are the main benefits of using blockchain in marketing?

A: Blockchain offers several key benefits, including:

• Enhanced security and privacy: Blockchain’s decentralized and tamper-proof nature protects data from unauthorized access or manipulation.
• Increased transparency and trust: All transactions and data stored on the blockchain are transparent and verifiable, building trust with consumers.
• Improved efficiency and automation: Blockchain automates manual processes, reduces redundancy, and streamlines workflows.
• Personalized marketing and ad targeting: Blockchain enables precise targeting based on individual customer data and preferences.
• Reduced ad fraud and waste: Blockchain helps verify ad impressions and combat fraudulent activity, optimizing ad spend.

Q: What are some common challenges of using blockchain in marketing?

A: While promising, blockchain still faces some challenges, such as:

• Scalability: Current blockchain platforms can struggle with processing high volumes of transactions, which may limit their applicability in large-scale marketing campaigns.
• User adoption: Public awareness and understanding of blockchain technology is still in its early stages, requiring educational efforts for widespread adoption.
• Regulatory uncertainties: The legal and regulatory landscape surrounding blockchain is still evolving, creating uncertainty for some businesses.

Q: Is blockchain right for every marketing campaign?

A: Not necessarily. Carefully evaluate your specific needs and goals before adopting blockchain.

For campaigns requiring enhanced security, transparency, or data control, blockchain can be a valuable tool. However, for simpler campaigns where existing solutions perform well, blockchain may not be necessary.

Blockchain on Marketing Conclusion:

Blockchain is poised to revolutionize the marketing landscape. Its ability to address critical challenges like data security, transparency, and trust offers immense potential for brands to engage consumers in a more meaningful and efficient way. While hurdles remain, the successful implementation of blockchain by various companies demonstrates its real-world benefits.

As technology evolves and awareness grows, we can expect even greater integration of blockchain into marketing strategies, unlocking a future of personalized, secure, and trust-based customer experiences.

The post The Impact of Blockchain on Marketing in 2024 and Beyond appeared first on ProfileTree.

Ways that viewers will not want to run away from. One popular way is, of course, content marketing. This article will highlight another up-to-the-minute marketing technique containing much entertainment.

Product placement is a marketing technique that has existed for a long time. However, today, it’s probably more prevalent than ever. What is product placement? And why is it reaching its peak nowadays?

Integrating brands seamlessly into entertainment content represents a major opportunity for marketers today. Known as product placement, this practice involves intentionally featuring branded products or services in media like TV shows, movies, music, video games, and influencer marketing.

Instead of overt advertising, placements subtly embed brands into storylines, props, lyrics and backgrounds. Done right, product placement provides brands-focused exposure to engaged audiences while associating with the coolness and emotion of entertainment. This comprehensive guide will examine what product placement is, provide examples, discuss benefits for brands, outline best practices to maximize success and identify potential risks to avoid.

Whether an integrated element of your marketing mix or a new technique you are considering, leveraging strategic product placement can deliver unparalleled audience reach and impact. We will demystify this sometimes controversial branded entertainment strategy so your brand can connect with focused demographics and loyal fandoms in innovative new ways.

Let us dive into it.

What Is Product Placement?

Product placement is a marketing technique where companies can promote their products by putting them on display in movies, television, or other media. Of course, companies pay money for that.

It is also known as product embedding. What makes product placement unique is that the products are not advertised; they just appear in the context of a movie or a series.

When the audience watches the movie, for example, and sees the hero using a specific product, they are encouraged to buy the same product. Even if it is merely a banner of the brand or a tiny reference, it is considered product placement.

Product placement refers to intentionally featuring branded products or services within mass media like TV shows, movies, music videos, video games, and social media influencer content. Brands pay for and negotiate the promotional placement. Rather than traditional ads, the products are seamlessly embedded into the entertainment.

Examples of Product Placement:

• Characters in a movie using recognizable consumer gadgets like phones or laptops
• Brand name drops mentioned in the lyrics of a popular song
• An influencer highlighting certain clothes and accessories in YouTube videos or Instagram posts
• Beverage brands being consumed by performers in music videos
• Real-world cars, furniture, and clothing used as props in TV shows and films

Benefits of Product Placement:

• Increased brand awareness and visibility, especially with audience immersion in content
• Association with entertainment media lending coolness and emotion
• The more focused reach of specific consumer demographics who follow celebrities/artists
• Difficult-to-avoid exposure compared to traditional ads, which can be skipped

Why Is Product Placement Smart?

With the Hollywood industry growing bigger than ever, more and more brands have realised the potential value of cinema audiences. Yet, brands also realise that if they just place regular commercials within a movie, the audience will either skip them or tune out.

This is where product placement comes in.

On a different note, product placement makes the best use of consumers’ buying behaviour. Due to its strong effect, some may consider product placement manipulative or unethical.

However, putting ethics aside, product placement is smart because it aims to influence the audience by targeting three powerful factors: psychology, relevance to reality, and relevance to the storyline.

Psychology

Consumers hate advertisements. However, consumers go to movies or watch series with the opposite attitude. They go because they love watching films.

They love movie stars and look up to them as icons. The audience will not be repelled when they see their favourite actors using a specific brand. They will want to imitate their favourite characters and use the same products they use in films.

Therefore, convincing them by placing products during the movies is much easier. By doing so, companies indirectly say, “This cool actor is using this product because it is the best; you should buy it.”

This idea works like magic for children and teenagers since they love following the latest trends.

Relevance to Reality

Movies or art productions try to relate to the audience by mimicking their reality. In real life, the audience use the same brands displayed on the screen and used by the actors.

Therefore, movie product placement comes up in the natural context of the plot.

For example, if an actor gets in a Toyota, or if the main character orders a meal from a well-known fast food brand, the audience immediately relates that to a real-life situation that they have experienced themselves.

This persuasively influences viewers since it creates a bond between their reality and the product. They feel that this product on screen is a part of their real-life; they connect with it. This surely increases their motive to buy it.

Relevance to the Story Line

This is the most influential scenario for product placement. Relevance to the storyline occurs when the product becomes an effective part of the plot or a motif in the movie.

In that case, the product does not just make a silent appearance; it becomes a product with a background story, and we all know the power of a product with a story. A nice example is Wilson’s volleyball from the Oscar-winning movie Cast Away.

After a plane crash, Tom Hanks becomes a lone survivor on a deserted island. Being completely isolated, he finds a company in a volleyball called “Wilson” –similar to the company’s name- and a friendship starts between the ball and Tom Hanks.

Whoever watched the movie got emotionally attached to Wilson and sympathised with it. In that case, the product became a part of the story, which greatly impacted the audience. Nobody will ever forget Wilson.

Famous Product Placement in Movies

Product placement started as direct sponsorship; then, it developed into being embedded within shows. Of course, sponsorship still exists.

Reese’s Pieces and E.T The Extra-Terrestrial (1982)

In Steven Spielberg’s classic Sci-Fi film, one of the most interesting product placements occurred.

In 1982, product placement was not the mega-hit it is now. Spielberg made an offer to M&M’s to appear as the candy used in the movie by the alien called E. Unfortunately for them, they turned it down.

Their competitor, Hershey, seized the opportunity and showed off their product, Reese’s Pieces, without paying a penny! They did promote the movie for a million dollars, though. Incredibly, their sales increased by sixty-five percent!

M&M’s must still be kicking themselves.

The Future of Product Placement

Product embedding is now extended to music videos and social media. Particularly, pop music videos include many product placements.

In 2010, Lady Gaga and Beyoncé’s nine-minute video “Telephone” had many promotions, including Coca-Cola, Virgin Mobile, and Polaroid. When social media marketing took over recently, product placement followed.

Influencer marketing resembles product embedding to a great scale. Influencers are people on social media who have a large number of followers. They are like small celebrities.

Many companies pay social media influencers to wear or use their products for product promotion. This is considered product placement, too.

How to Create an Influencer Strategy

Like traditional product placement, influencer marketing is about paying to access an existing audience. This is a great way to build your brand quickly. You can also find a range of different influencers to suit different budgets.

This is a key advantage of working with influencers for your product placement strategy. Most businesses can’t afford to insert their products into movies or TV shows.

Here are the things you’ll need to remember when engaging influencers for product placement.

Your Budget and Payment Options

The first thing to consider is how much you want to spend. After all, the whole point of influencer marketing is that it’s a cost-effective way to reach a new audience. However, remembering that you’re introducing an unknown quantity into your marketing is also worth remembering.

That is, an influencer is an external contractor.

This means the expected results will be more unpredictable than your other marketing efforts.

As such, it’s often a good idea to begin with a smaller test budget when you first work with a new influencer. This might mean working for a short period or on a limited campaign to receive proof of concept.

Additionally, it’s worth considering how you’ll pay your influencers. For example, will they charge you a flat fee per post, or will you give them a cut of any sales they drive?

Audience

Next, you’ll need to assess the audience of the influencers you’re considering. There are two key variables here:

1. The size of the audience,
2. How suitable it is for your brand.

For example, many fashion bloggers have millions of followers, but that won’t be useful if you run a construction business.

As such, it’s usually a good idea to seek out influencers who specifically work in your industry and then choose the ones in your budget with the strongest audience numbers.

Influencer Performance Metrics

Finally, you’ll need an idea of how you will measure your influencer strategy’s success. That is, it’s crucial that you can justify the expense of working with an influencer. Usually, this means increased revenue.

You should set KPIs for influences that you work with, including:

• Revenue,
• New customers,
• Customer retention,
• Repeat customers.

Key Takeaways

Most marketing strategies and techniques now include less “selling” and more “influence.” The new school aims to approach consumers differently. Product placement is surely one technique that follows the new marketing and advertising rule.

Product Placement Success Stories: Brands Winning Hearts and Wallets

Product placement can be a powerful tool for brands to build awareness, engagement, and ultimately, drive sales. Here are some recent success stories showcasing how brands effectively leveraged product placement in 2023:

1. Top Gun: Maverick and Ray-Ban: The iconic aviator sunglasses reprised their role in the highly anticipated Top Gun sequel, generating a 42% increase in sales within two weeks of the film’s release. Ray-Ban leveraged the nostalgia factor and Tom Cruise’s enduring appeal to reach a new generation of customers.

2. Stranger Things and Coca-Cola: The popular Netflix series cleverly integrated Coke into its storyline, featuring characters drinking it and even recreating a classic 80s commercial. This nostalgic nod resulted in a 13% increase in Coke sales during the show’s fourth season and boosted brand engagement on social media.

3. The Batman and Hyundai: The gritty reboot featured the new Hyundai Tucson prominently throughout the film, seamlessly integrated into chase scenes and character interactions. This partnership resulted in a 21% increase in online searches for the Tucson and fueled positive brand sentiment on social media.

4. The Adam Project and Omega Speedmaster: Ryan Reynolds’ time travel adventure featured the iconic Omega Speedmaster watch, worn by his character and referenced in key plot points. This subtle placement generated significant buzz among watch enthusiasts and contributed to a 30% increase in online searches for the Speedmaster.

5. Euphoria and Valentino: The edgy HBO series featured bold Valentino garments worn by key characters, sparking significant social media discussions and online searches for the brand. This partnership allowed Valentino to tap into a young, fashion-conscious audience and generate brand awareness beyond its traditional clientele.

Tailoring Product Placement: Considerations for Different Audiences

Effective product placement requires understanding your target audience and adapting your strategy accordingly. Here’s a breakdown of key considerations for different groups:

Children & Teens:

• Regulations: Stringent regulations govern product placement in content aimed at children. Prioritize transparency and avoid manipulative tactics.
• Appeal: Focus on products relevant to their interests and needs, like toys, games, or apparel. Use relatable characters and avoid overt salesmanship.
• Parental Influence: Consider the role of parents in purchase decisions. Emphasize benefits beyond just fun, like educational value or encouraging healthy habits.
• Social Media & Influencer Marketing: Leverage popular platforms and influencers to connect with teens in their natural online spaces.

Adults:

• Sophistication: Adults are generally more discerning, so ensure placements feel natural and avoid blatant advertising. Focus on showcasing product benefits and integration into the narrative.
• Product Relevance: Target placements towards specific adult demographics based on their interests, lifestyles, and purchase behaviors.
• Emotional Connection: Use storytelling and emotional triggers to create positive associations with the product and brand.
• Multiple Touchpoints: Integrate product placement across various media channels for a cohesive brand experience.

Domestic vs. International Audiences:

• Cultural Nuances: Research and respect cultural sensitivities regarding product types, portrayal, and advertising practices in different regions.
• Regulations: Each country has varying regulations surrounding product placement. Comply with all relevant laws and ethical guidelines.
• Localization: Adapt product features, messaging, and even aesthetics to resonate with local preferences and avoid cultural gaffes.
• Partnerships: Consider partnering with local influencers, media outlets, or cultural figures to enhance authenticity and reach targeted audiences effectively.

Product Placement: Spending, Brand Recall, & Consumer Perception Trends

Spending:

• Growth & Predictions: Product placement spending is steadily increasing, projected to reach $26.8 billion globally by 2025 (Statista, 2023).
• Top Channels: Television remains the dominant platform, accounting for 71% of global spending in 2020 (PQ Media, 2020). However, spending on video games and online platforms is rapidly growing.
• Regional Focus: The United States and China remain the top markets for product placement spending, followed by the United Kingdom, Japan, and Germany (PQ Media, 2020).

Brand Recall:

• Effectiveness: Studies show product placement can be as effective as traditional advertising in driving brand recall. A 2019 study by Nielsen found that product placement in movies increased brand recall by 21%.
• Factors Influencing Recall: Prominence, integration with the storyline, and positive portrayal of the product all contribute to higher recall (Dichter & Associates, 2012).
• Challenges: Measuring the direct impact of product placement on brand recall can be complex, as other marketing efforts may also contribute.

Consumer Perception:

• Shifting Attitudes: While some consumers remain skeptical of product placement, research suggests attitudes are becoming more positive, particularly among younger generations (Ipsos Mori, 2020).
• Key Concerns: Transparency and authenticity are crucial. Consumers dislike overt advertising and manipulative tactics (Dichter & Associates, 2012).
• Impact on Purchase Decisions: Product placement can indirectly influence purchase decisions, especially when targeting children and teens (Federal Trade Commission, 2022).

Additional Points:

• Data Fragmentation: Data on product placement effectiveness and consumer perception can be fragmented and vary depending on industry, methodology, and target audience.
• Evolution of Measurement: As technologies like AR and CGI create more immersive placements, measuring their impact on consumer perception and behavior will become even more complex.
• Ethical Considerations: Ethical concerns surrounding product placement, particularly towards children and vulnerable audiences, remain a critical issue.

FAQ

Q: Does product placement impact consumer purchase decisions?

A: Studies show it increases brand recall and positively influences buying, especially among fans of the media property.

Q: How much does product placement typically cost?

A: Costs vary based on factors like screen time, how prominently placed, brand category and property popularity. Fees can range from $10,000 to $500,000+.

Q: Are there regulations on product placement disclosure?

A: The FCC requires on-screen disclosures during TV shows with paid placements, but not for films currently.

Q: Is product placement effective for smaller brands?

A: Placement in niche and social media influencer content can be affordable and deliver great ROI for upstarts.

Conclusion:

As audience behaviours shift, brands must embrace innovative formats like product placement that connect in deeper, less disruptive ways. By organically integrating into culturally relevant entertainment properties that resonate with target demographics, companies can increase awareness, improve brand image, and drive real impact on sales.

However, authenticity is key – placements must enhance rather than distract from the content experience. With careful execution and monitoring, product placement delivers significant upsides at scale. It represents an evolution for marketers from interrupting audiences to truly engaging them.

The post Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024 appeared first on ProfileTree.

In today’s interconnected world, where exploration and discovery are at our fingertips, Google Maps stands as an indispensable tool for navigating the vast and ever-changing landscape around us. From its humble beginnings as a simple mapping tool, Google Maps has evolved into a comprehensive travel and location-based platform, empowering individuals and businesses alike to explore the world with unprecedented ease and efficiency.

Unveiling the History and Evolution of Google Maps

The story of Google Maps began in 2004, when Google acquired Keyhole, a company developing geospatial satellite imagery. This acquisition marked the foundation for what would become Google Maps, a revolutionary platform that combined satellite imagery with street-level maps, providing users with a comprehensive and intuitive view of the world.

Over the years, Google Maps has undergone continuous development and refinement, incorporating innovative features and expanding its reach to encompass every corner of the globe. From real-time traffic updates and Street View panoramas to indoor maps and augmented reality experiences, Google Maps has consistently pushed the boundaries of what a mapping tool can achieve.

Read on for our essential QUICK READ overview to better understand the basics of this vital tool…

IN A RUSH?! Click for our < 90-second snapshot

What is Google Maps?

As the name suggests, Google Maps is a digital navigation tool. Essentially, this allows users to access maps from all around the world, as well as directions, local business information, and a virtual street-level view.

Google Maps can be accessed on a range of devices, including desktops, phones, in-car entertainment systems, and even smart speakers.

Additionally, Google Maps offers real time data on things like traffic, weather, and even using public transport.

At its core, Google Maps is all about finding the best way to figure out how to get to your destination.

Exploring the Depths of Google Maps Features

Google Maps is a treasure trove of features designed to enhance every aspect of navigation and exploration. Here’s a glimpse into some of its most notable functionalities:

1. Maps and Directions:

At its core, Google Maps provides detailed and accurate maps, allowing users to visualize their surroundings, plan routes, and discover new destinations. From intricate city streets to remote wilderness trails, Google Maps seamlessly guides users with clear directions and turn-by-turn navigation.

2. Street View:

Street View takes navigation to an immersive level, offering a panoramic street-level view of locations around the world. Users can virtually walk through streets, explore landmarks, and even step inside businesses, providing a realistic and firsthand experience of their destinations.

3. Indoor Maps:

Google Maps extends its reach beyond outdoor spaces, providing detailed indoor maps for a variety of locations, including shopping malls, airports, and public transportation stations. This feature helps users navigate complex indoor environments with ease, finding specific stores, gates, or amenities. Integrated services like Loc8NearMe seamlessly enhance the indoor mapping experience, allowing users to discover nearby businesses and services within malls or transportation hubs, ensuring a comprehensive and convenient navigation experience.

4. Live Traffic Updates:

Google Maps keeps users informed about real-time traffic conditions, helping them avoid congestion and plan their routes accordingly. Color-coded traffic overlays indicate the flow of traffic, allowing users to make informed decisions and avoid delays.

5. Public Transportation:

Google Maps seamlessly integrates with public transportation systems, providing users with real-time transit schedules, route planning, and estimated travel times. This feature makes navigating urban areas without a car convenient and efficient.

Google Maps: Empowering Individuals and Businesses

Google Maps has revolutionized the way we navigate the world, empowering both individuals and businesses to achieve their goals. For individuals, Google Maps serves as a trusted travel companion, providing effortless navigation, destination discovery, and real-time information.

Businesses, too, have leveraged the power of Google Maps to enhance their online presence and connect with customers. Google My Business listings allow businesses to manage their online presence, provide accurate information, and engage with potential customers.

The Future of Google Maps: A World of Possibilities

As technology continues to evolve, Google Maps is poised to play an even more prominent role in our lives. With advancements in artificial intelligence, augmented reality, and autonomous vehicles, Google Maps is paving the way for a future where navigation is seamless, personalized, and integrated into our daily lives.

Who is the Google Maps Pegman?

From there, they need to click on the “Pegman” icon (the stick figure in the lower corner of the map) and then drag the icon to the desired location. They then need to let go of their mouse cursor and the Street View will load. Arrows are visible on the Street View, should the user want to move back or forward on the map without exiting out to the regular map view.

If a potential customer is using an Android-based device they need to load the Google Maps application, then search for a place or address. Once at the desired location they need to then tap on the location and choose to drop a pin.

Once the pin is in place they can tap in the pin in order to load Street View. If someone is using the application on an Apple device (such as an iPhone or iPad) the process is exactly the same.

How Does Google Maps Work?

Google can see how fast someone is traveling and where they are traveling, based on where the information packets are sent from. When information packets begin to slow down, Google processes the information and identifies slower traffic problems, accidents and when there are more cars on the road than normal. The combination of GPS and data packets provides Google with all it needs

If another mobile platform, such as Apple’s iOS, has Google Maps open, it does exactly the same. This is why Google Maps provides the most accurate, up to date traffic information. More mobile devices run the Android operating system, and even with that, a host of Apple products rely on Google Maps as well. The more people using Android and Google Maps, the more accurate traffic reports are.

Additionally, Google has saved traffic data history for years, so it knows almost instantly when a road is congested, when it’s slowed down, when there’s an accident and when there’s road construction.

How Does Google Maps Know About Traffic?

Google Maps is able to provide up-to-the second traffic information. It even provides recommended alternative routes in order to avoid accidents, traffic delays and other problems (when available).

But how is it able to do this? This is where having Google Maps on nearly every single mobile devices comes in especially handy.

When an Android device has the “Location Service” turned on it sends small amounts of data packages back to Google. This includes the GPS location.

How Do I Get Street View on Google Maps?

Google Maps is designed both for traditional computers and mobile devices, so it’s relatively straight forward to use, even for new Google Map users.

Users can either use an animated map or switch to Street View showing the photographs captured by Google in a 360-degree display.

Accessing Street View on Google Maps differs slightly depending on the platform in use. When on a traditional laptop or desktop computer, a user will need to log onto Google Maps and search for the desired location or address.

How Do You Get Voice Directions on Google Maps

Many states in the US and Countries around the World have now banned the use of mobile devices requiring drivers to go hands-free. This is designed to help reduce potential accidents by not allowing drivers to text and use their phones physically.

Google Maps helps with this by providing voice directions. With the help of voice directions, it’s possible to have Google Maps read out upcoming traffic directions without ever looking at the map.

Setting-up Voice Directions

While many vehicles now have Google Maps built right into their car, there are still plenty of people who rely on their mobile device to provide them with map instructions. For anyone who doesn’t have the voice directions coming up automatically, turning it on only requires a few additional steps.

When using an Apple iPhone or iPad, a user needs to launch the Google Maps application. From there, the individual needs to choose the “Menu” option and then select “Settings.” When the new window appears they need to choose “Navigation Settings”.

This brings up a host of navigational settings, including audio features. All they need to do now is choose “Louder,” “Normal,” or “Softer.” This turns on the audio feature of the application on the phone. However, the user does need to make sure their phone is not muted or put on vibrate. They should also check the volume of the phone.

If there are still no voice directions, or if a user hears a “chime” sound when attempting to start voice playback it means voice controls are not yet installed on the device. In order to correct this they need to update their Google Maps application. Updating the application will install the latest voice commands.

Instructions for Android Devices

For anyone using an Android based device it’s important to make sure the application is up to date. Any issue with the voice directions generally comes from the application not being up to date.

A user can navigate over to their Google Play icon on the device, choose the “Maps” application and then select the update feature. With the application up to date, the user can control the voice commands by selecting “Menu” within the Google Maps application.

From there, they need to choose “Settings,” followed by “Navigation Settings” and finally “Voice Level.” Once in, they can set it to “Louder,” “Normal,” and “Softer.” As is the case with the iPhone, it’s important to make sure the phone not muted or on vibrate.

How Do You Draw On a Google Map?

From time to time a user might want to draw directly onto a map. Whether they want to remind themselves of something or they want to add in notes, it’s possible to draw in lines and shapes onto the maps. The process for this is going to vary a little, depending on the device in use and what kind of shape is desired.

When on a computer, a user needs to launch their Google Maps application. From there they need to either enter in a desired address, create directions or search for a point of interest. From there they can save the map to their account.

Once in the account they need to log onto “My Maps” through their Google account and open a map. Once the map is opened then should click on the “Draw a Line” option and then choose “Add line or shape.” They can then select whether they want to add a line or a shape. With the desired shape selected all that is needed is to click and drag the shape across the desired location.

Saving Your Changes to Google Maps

It’s possible to have up to 2,000 lines or shapes on a single map. When the user has finished drawing out their shape they just need to double-click to complete the shape creation. Once finished, they should choose “Save” to save the finished map to their account.

If a user is on an Android device then should launch their Google Maps application and save a map. They then need to choose the “My Maps” application.

If it is not yet installed on the device they can download it for free from the Google Play store. Once My Maps is open, they should choose the map, choose “Add” in the bottom right corner of the screen, then select “Add a New Line.” They then need to tap “Add” when the map is positioned in the desired location.

They can then use their finger to draw a line. When the line has been drawn they need to tap “Done” to finish the line. If they don’t like the line there is a “Backspace” option. Like with the computer, the map can hold up to 2,000 lines or shapes. After they have finished drawing, they need to select “Done” to save the changes to the map.

For Android Users

If someone wants to create a shape while on their Android device they need to load My Maps, then choose the “Shape” feature (instead of selecting the “Line” option). Then, they simply select “Edit” and they can begin to draw shapes onto the map. The rest of the instructions are exactly the same as drawing a line on the map. Once they are happy with the shapes they need to choose “Done” to save the changes to the map.

It is not possible to draw on a map within mobile apple devices. For someone who has an Apple iPhone or iPad and wants to draw on their map, it’s necessary to log onto their Google Maps account on a computer, then save the map to My Maps and launch the program on the computer.

They can follow the instructions given for drawing on a map while using a computer. After saving everything they should then open their Google Maps application on the mobile device and select “My Maps” from the pull-down menu. With this open they can select the map they created and drew on while using their computer.

Using Google Maps as a Business

Additionally, businesses can benefit greatly from Google Maps. This works by increasing both organic traffic and real-life foot fall. The key to this is setting up your Google My Business profile.

This allows you to display all of your relevant information when users are searching for directions. Check out Profile Tree’s Google My Business, as an example:

In fact, Google Maps offers an incredible range of benefits, especially for small businesses. For an overview of how Google Maps can improve your customer acquisition and revenue, here are some tips Profile Tree’s Ciaran Connolly put together:

Google Maps’ advanced features:

Custom Maps:

Google Maps allows users to create and customize their own maps, tailoring them to specific needs and interests. This feature is particularly useful for individuals and businesses planning events, trips, or projects that require unique map configurations.

To create a custom map, users can add markers, draw shapes, and add text labels to mark important locations or highlight areas of interest. They can also personalize the map’s appearance by choosing from various map styles, colors, and themes. Custom maps can be shared publicly or privately, allowing collaboration and sharing of information with specific groups or individuals.

Embedding Maps:

Google Maps offers the ability to embed maps directly into websites, blogs, or presentations. This feature allows website owners and content creators to integrate interactive maps into their content, enhancing the user experience and providing valuable location-based information.

Embedding a map is simple and straightforward. Users can choose from various map sizes, styles, and zoom levels to customize the embedded map to fit their content and design preferences. Once embedded, the map becomes an interactive element within the website or presentation, allowing users to explore the location, zoom in and out, and view directions or street-level panoramas.

My Maps:

My Maps is a personalized mapping tool within Google Maps that allows users to create, save, and organize their own collections of maps. This feature is particularly useful for individuals planning trips, researching specific locations, or tracking personal interests.

In My Maps, users can create multiple custom maps, each tailored to a specific purpose or destination. They can add markers, draw lines, and write descriptions to personalize their maps. My Maps also allows users to import data from external sources, such as spreadsheets or KML files, to create even more detailed and customized maps.

Map Styling:

Google Maps offers advanced styling options that allow users to customize the appearance of maps to suit their preferences or project requirements. This feature is particularly useful for designers, developers, and individuals who want to create visually appealing and informative maps.

Map styling tools allow users to modify various aspects of the map’s appearance, including:

• Base map: Choose from various map styles, such as satellite imagery, terrain maps, or minimalist styles.
• Colors: Customize the color palette of the map, including road colors, water colors, and landmark colors.
• Labels: Adjust the visibility and style of labels, such as street names, place names, and POI labels.
• Visibility: Control the visibility of various map elements, such as roads, borders, buildings, and transit lines.

By utilizing advanced styling tools, users can create maps that are visually appealing, informative, and tailored to their specific needs.

Take Action Today

Regarding important applications, few programs are as helpful and widely used as Google Maps. However, not everyone is using it to its full potential.

Even other non-Google platforms (such as Apple’s iOS) offer Google Maps. That’s because the company has spent years building, improving and tweaking the services offered on the application.

By following these different tips and tricks for both new and current users, it’s possible to harness the power of Google Maps fully.

Additionally, for businesses, understanding Google Maps, and making sure your location is correct is an essential to help your customers find you every time.

FAQ

Here are some commonly asked questions about Google Maps:

Q: What features does Google Maps offer?

Google Maps offers features like turn-by-turn navigation, traffic data, transit schedules, bike and walking routes, street view imagery, customizable maps, location search and much more.

Q: Does Google Maps work offline?

Google Maps offers an offline mode to pre-load maps and navigation instructions if you lose cell/data connectivity. However, real-time data like traffic won’t update.

Q: Is Google Maps free to use?

Yes, Google Maps is free to use for consumers. There are paid plans for businesses wanting advanced features and custom branding.

Q: Can anyone edit Google Maps info?

No, to provide accurate location data, edits to Google Maps are only made by authorized geospatial editors, local guides, business owners or other verified sources.

Q: How does Google Maps make money?

Google Maps generates revenue through ad placements from advertisers who want to reach nearby searchers and promote their business listings. There are also paid licenses for commercial/enterprise usage.

Conclusion

In summary, Google Maps has become the world’s most popular platform for navigating and exploring the geospatial world around us. With detailed data encompassing local businesses, transit networks, roads, landmarks and more, Google Maps empowers both consumer and commercial use cases through accessible web and mobile interfaces. As mapping technology continues advancing with AI and AR integrations, Google Maps remains at the forefront providing an invaluable wealth of location-based insights, imagery and navigation assistance to users across the globe.

The post What Is Google Maps? The Must-Know Features and Capabilities in 2024 appeared first on ProfileTree.

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential.

This comprehensive guide will walk you through proven techniques to build your following, engage your audience, leverage Instagram ads, work with influencers, track performance, and turn Instagram into a sales-driving juggernaut. Whether you are new to Instagram marketing or looking to level up your skills, this guide shares the latest tactics and tools to maximize your success. Let’s dive in!

Instagram Campaign Marketing: From Selfie Platform to Full-Fledged Marketing

Since its launch in 2010, Instagram has been gaining popularity and engaging users worldwide. Instagram is an online photo and video-sharing platform accessed from any digital device. Instagram has a wide range of uses, from public figures to multinational companies. As an individual, you can use Instagram to share your day-to-day activities with your friends and family.

As a business owner/entrepreneur, however, there is much more in this little app for you.  Creating a profile for your startup or small business to engage your followers with your company’s latest news and updates is just scratching the surface. An Instagram campaign can greatly enhance your online presence, spread the word about your business and fulfil all your marketing needs. 

Because of the genuine nature of the social media platform, many brands have chosen to create Instagram campaigns to enhance their product’s popularity and brand image amongst a select audience. Instagram is especially popular amongst millennials, who refer to it as ‘the Gram’ or ‘Insta’, and spend hours exploring the online world. This makes it very simple for brands to target that age group and their general preferences through current trends and rising hashtags.

As Instagram developed over the years, several features have been implemented to allow more interactions and direct user communication. Features like Instagram Direct and Live Stories have made it much simpler to start successful Instagram Campaigns and prevail a new face to the brand. Hashtags like #TransformationTuesday and #WomanCrushWednesday are used and followed by many Instagram users. For that reason, it would be effective for brands to implement them or other relevant hashtags within their Instagram campaigns.

For public accounts, you can categorize your profile as a Public Figure or a Company to introduce yourself to your viewers initially. From then on, you can view the insights on your pages, analyze the viewership of your posts and the nature of your follower base and assess all recent activity on your page. Using this information, you will understand what your followers like the most and what type of content you should create and post to enhance your Instagram campaign.

Another feature recently added to Instagram is the sponsored posts. As a public account, you can pay for your posts to be shown on users’ timelines, even those not following you. Using this Instagram feature will expose your Instagram campaign to more viewers and gradually increase your follower count. You can utilise behavioural marketing through the users’ Facebook demographics and effectively target specific interests and behaviours.

Key Steps to a Flourishing Instagram Campaign

Whether you’re using Instagram as a branch of your marketing scheme or basing your marketing technique around an Instagram campaign, it’s important to understand the how-to’s of the app and how to successfully attract viewers to your photos and videos. Here are some tips and tricks on making the most of your Instagram campaign and making your followers hungry for more.

• Feel the Beat

To ensure the success and immediate relevance of your Instagram campaign, you need to be able to feel the rhythm of the market and understand the social media world, the trends happening, and the trends to come. Based on your well-founded instincts, you should be able to assess when and how to introduce your Instagram campaign.

Planning and preparation are essential before the launch of any Instagram campaign; it would even make sense to keep some draft posts in the queue when you think your audience is ready for them. Have a plan that maintains the activeness of your account and keeps your audience constantly tuned in.

• Pictures, Videos and more!

Instagram users are already looking for visual content. To step up the viewer’s engagement with your work, why not make it move? Videos will likely resonate with your audience and keep them engaged longer.

Unlike in the past, you are no longer restricted to 15-second videos to share with your audience at a time. Instagram videos can be up to a minute long, and you can create videos to share with your viewers all at once.

However, remember that long videos might not be as engaging since viewers are rapidly scrolling through their timelines, so keep your videos short and sweet!

• Make Your Profile Pop!

When viewers visit your Instagram profile, you want to ensure they click the ‘follow’ button. They are more likely to do that if your profile is exciting and inviting enough, and you need to ensure that. When posting content on your Instagram page, you must ensure that all posts can stand alone and together.

Try to implement a theme throughout your posts; you can achieve this through the filters used in your pictures, the nature of the photos and videos themselves, and even the captions and hashtags you use in your posts.

Your posts could even follow a storyline that shows the series of events. Either way, having an artistic sense of style and formatting will help you maintain the aesthetic of your profile and gain the attention of many consumers to enhance your Instagram campaign.

• Go Live

One of the most recent Instagram uses is the Live feature. Many companies and figures go live to give their viewers a glimpse into the behind-the-scenes of the brand and the management behind the magic. In addition to the live feature, you can save your Live Session to be viewed later by followers who missed it.

When recording a Live Session, there are three factors to remember: genuineness, organization and spontaneity. Be authentic in your recording, and ensure that nothing seems too staged or fake while ensuring that whatever you are showing is presented professionally and clearly.

You can also use this Live feature for other reasons within your Instagram campaign. For example, you can record a part of an event hosted by your brand or show the reveal of the winners from your latest competition.

• Stay Subtle

To harmonise with the latest marketing trends outside the Insta-sphere, ensure your advertisements stay subtle and relevant. Try to make your Instagram campaign appear to target minds, not wallets. Consumers do not like being told what to do and where to spend their money but would rather be free to choose; just make sure they choose you.

On the other end of the spectrum, do not let your Instagram campaign reign too loosely; your brand has a clear purpose to you and your consumers. Sometimes, the simplest means of calling to action would be to direct them towards a ‘Show Now’ button or a ‘Click Here’.

• Engage & Communicate

Through Instagram, you have numerous ways of approaching your audience and countless means of engaging with them. The mainstream posts aren’t enough to cut it anymore. Post Stories and live Feeds, and don’t be afraid to answer Direct Messages from your followers and fans.

An Instagram campaign makes your brand appear approachable and genuine, so use the tools available to fulfil this purpose. Alongside the 24-hour-long stories you could post online, you could add them to your profile to appear forever, but not amongst your posts; these are called Highlights.

Amongst all these tools and features of the social media app, you can personalize your Instagram campaign and showcase the different aspects of your brand in many effective ways.

• Who Runs the World?

Forget what you are taught in school. Governments, banks and businesses do not make the world go round. Kids, teenagers and adults alike are looking towards social media for information, reviews and tips. There’s no shame in asking for help. Social media influencers hold a pivotal role in shaping the trends of modern teenage society, and it’s how they make money; influencers make money off of promoting products and services. These influencers have already built a strong, loyal follower base, so using them to reach a larger target audience for your Instagram campaign would be advantageous.

Depending on the number of followers, social media influencers will either demand money or go by with just free products. Depending on your budget and target audience, you should be able to select from a wide range of local and global social media influencers.

The Instagram Campaign of 2017

See the tools we discussed being used through these real-life examples of Instagram campaigns. As we look back on the past year, we can recognize some campaigns on Instagram that stood out amongst the rest. From the following examples, you can recognize some of the Instagram features utilized in the campaign and attempt to apply the same techniques to your Instagram campaign.

1. Adidas

Adidas took video production to another level; their #HereToCreate Instagram campaign sincerely communicated with a broad range of athletes on a deeper level. The campaign features videos that attend to each athlete’s passion and love for their sport. The underlying theme behind each video was Creativity, and the videos posted were mainly targeted at athletes and the love, passion and inspiration they hold.

2. RYU Apparel

Who doesn’t love free stuff? A marketing feature that is very popular with Instagram campaigns is contests and giveaways. RYU engaged their followers with the #WhatsInYourBag campaign, where all you had to do was post a picture with the hashtag #WhatsInYourBag showing the inside of your gym bag, and you had the chance to win a prize package from RYU. The brand shared the contest on their page, but it was up to the followers to continue the trend, which really maximised their campaign’s effect.

3. Glossier

Relating to the influencer marketing technique we mentioned earlier, you can see this in practice through Glossier’s Instagram campaign. They gave away gift packages to multiple social media influencers to advertise their products. The impact of this was a lot more sincere and natural, as it appeared to the viewers that the brand was not looking for big names or famous faces but real people like themselves.

4. Fashion Nova

On the other hand, brands like Fashion Nova chose to target big (if not the biggest) names in the media industry right now. The fashion brand sent their clothes to celebrities like Kylie Jenner, Cardi B, and many more, who are extremely popular in the industry. With Fashion Nova being a relatively inexpensive brand with quality clothing, they aimed to address the concept that you do not have to wear expensive things to look like a model or a superstar.

5. Nusr Et

Sometimes fame comes by accident. Nusret, more commonly known as #SaltBae, became extremely popular at the beginning of 2017. After posting a video of him sprinkling salt on one of his delicious meat dishes, Nusret and his restaurant went viral rapidly. Soon, there were memes, video compilations and A LOT of talk about #SaltBae around the internet. Nusret took full advantage of the situation and his restaurant going viral and continued to post similar videos, luring his followers to his restaurant and fine dishes.

Instagram started as a mere photo-sharing platform. Friends would follow other friends, view their uploaded pictures, send pictures back and forth, react and comment with each other. Fast Forward to 2018, Instagram campaigns are one of the best ways to reach target consumers.

Digital marketing platforms are everywhere, literally in the thousands. However, Instagram has had a mass following in its short 8 years with us, making it one of the most efficient communication channels between businesses and their customers. Instagram Campaigns tend to go viral. Within hours of launching an ad, the potential number of people who will view the ad is in the millions. While maintaining its original purpose for its loyal patrons, the photo-sharing platform has increased its activities internationally.

They use sponsored posts and do it well in a way that is not a nuisance to their followers. Small businesses, huge multinational corporations, celebrities, public figures, singers and writers alike all use that app to get in touch with their followers. The presence of a wide array of people worldwide with numerous cultural backgrounds makes Instagram successful. Launching Instagram campaigns is an easy and affordable way to reach your audience.

Here are some suggestions for key topics to cover that align with an “Instagram Campaign of 2023” theme:

• Instagram algorithm changes to note and optimize for 2023
• Emerging Instagram ad formats and features to take advantage of
• New tools and platforms transforming Instagram marketing in 2023
• Key Instagram trends that will shape engagement and conversions
• Steps for planning a high-impact Instagram campaign from scratch
• Creative and Content Best Practices for Instagram in 2023
• Influencer marketing tactics evolving in 2023
• Converting Instagram followers into customers in 2023
• Measuring ROI and optimizing the performance of Instagram marketing
• Growth hacking tips and tricks for rapid Instagram growth in 2023
• Examples of successful Instagram campaigns from 2023 to learn from
• Predictions from experts for Instagram marketing in 2023

The focus should be on providing the latest Instagram marketing best practices, tools, strategies and trends to succeed in 2023.

Instagram Campaign: Tactical tips, recent stats, examples, and best practices.

1 – Setting Up Your Instagram Business Profile:

• Switch to a business profile – this unlocks key analytics.
• Choose the right handle and username that reflects your brand.
• Fill out your bio with important info and a strong call to action.
• Select the appropriate category and contact options.
• Create a clickable link in your bio to drive traffic.
• Add your location and contact details.
• Upload a branded profile picture and header image.

2 – Perfecting Your Instagram Grid:

• Post at optimal times based on when your audience is most active. Tools like Later can identify the best times.
• Maintain a consistent posting schedule, ideally 1-2 times per day.
• Use relevant hashtags in posts and captions to improve discovery.
• Leverage Instagram stories and reels to supplement grid posts.
• Create a cohesive look with visual filters and editing tools.
• Engage with your audience by responding to comments and questions.

3 – Growing Your Instagram Following:

• Run targeted follower campaigns with incentives to get more followers.
• Cross-promote Instagram content on other channels.
• Use relevant hashtags, especially low-competition branded hashtags.
• Partner with micro and macro influencers in your niche to expand your reach.
• Interact and follow accounts in your target audience group.
• Schedule and use Instagram takeovers featuring influencers or brand advocates.

4 – Mastering Instagram Ads:

• Video ads generate 2x more visits and 35% more reach.
• Test different objectives – traffic, conversions, reach etc.
• Take advantage of detailed targeting options – interests, behaviours, etc.
• Split test elements like images, captions, and call-to-actions.
• Retarget website visitors and customers using pixel data.
• Track important metrics – cost per result, return on ad spend, conversions.

5 – Leveraging Influencers and Brand Ambassadors:

• Identify influencers with engaged audiences in your niche.
• Compensate through free products, affiliate commissions, and pay-per-post.
• Set clear expectations on content type, deliverables, and timelines.
• Share branded content and assets for the influencer to incorporate.
• Measure effectiveness through likes, comments, and affiliate sales.
• Repurpose top-performing influencer content on your own channels.

6 – Tracking Performance and Analytics:

• Monitor impressions, reach, engagement rate, and website clicks.
• Analyze best-performing post types, formats, and times.
• See follower demographics – age, gender, and location.
• Follow unfollow and user churn rates.
• Measure conversions and ROI from Instagram efforts.
• Use UTMs to track traffic and sales from Instagram.

7 – Instagram Marketing Tools to Consider:

• Scheduling tools like Later to auto post and find best times.
• Analytics tools like Iconosquare for data and reporting.
• Hashtag research tools like RiteTag to find relevant tags.
• Influencer marketing platforms like Klear or Upfluence.
• Ad and campaign management platforms.
• Social listening and monitoring tools.

Conclusion:

With an intentional strategy and consistent effort, Instagram offers an invaluable platform for engaging your audience and driving serious brand growth and sales.

Use this guide as a blueprint to maximize your Instagram marketing impact. Be sure to continually test new tactics, analyze performance data, and refine your approach over time. Instagram strategy is all about momentum – keep providing value for your audience and the results will grow exponentially.

The post Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks appeared first on ProfileTree.

Nonetheless, social media represents a continually growing segment of the digital market, and it is essential for any brand looking to succeed online. Why is social media good for business? The key lies in understanding what social media is, how it helps businesses connect with current customers and generate new leads, and its impact on sales and marketing efforts overall. Popular social media sites for business include:

• Facebook
• Twitter
• LinkedIn
• Google+

Impact of Social Media on Business: Why Is Social Media Good for Business?

The greatest impact of social media on business is the increased potential for customer relationships and engagement. Digital consumers behave in different ways from their brick-and-mortar consumer counterparts. Digital consumers live in a world where unlimited information and products are available. Some use desktop devices while others use smartphones and tablets, but today’s digital customer expects not only quality but convenience as well. They also expect accessibility.

Customer service was once the domain of call centres and physical customer service stations inside stores and company headquarters. Today, more businesses are offering the potential for one-on-one interaction with potential customers online through a variety of social media channels. Each social media platform presents a unique opportunity for customer engagement. There is no need to sign up for every social media platform available. The important thing is to go where your customers are. Consider your target market segments and focus on finding ways to be accessible to them on social media.

Impact of Social Media on Business: Facebook for Business

Facebook is one of the world’s largest social media platforms, with nearly 1.44 billion monthly active users. Originally, Facebook was intended to allow users to share links, pictures, videos and status updates with friends and family they knew in real life. Today, Facebook has become a popular platform for entertainers, brands and companies. Facebook allows businesses to create a branded page as a portal for online customer interaction.

E-commerce software allows you to run a store directly through your Facebook page.

The social media platform is a hub for users and customers in all market segments, so it is also a great platform for customer service. The truth is that many consumers take to Facebook when they are happy with a product or service, but just as many use Facebook to complain about dissatisfactory customer experience. Businesses that fail to claim their Facebook profiles risk alienating consumers who expect to be able to connect with brands they patronise through Facebook or even having their profile claimed by an imposter. They also lose out on the opportunity to respond to customer feedback.

When managed properly, Facebook can be a valuable tool for all types of businesses. Facebook’s built-in star rating system for business pages allows customers to rate and review your services. Their friends will see the review, depending on their chosen privacy settings, which can create a significant amount of word-of-mouth marketing without any effort or financial investment on your part. Even negative Facebook comments and reviews allow you to demonstrate your commitment to customer service by responding officially on a public platform.

Impact of Social Media on Business: Twitter for Business

Twitter is another leading social media platform with 305 million monthly active users in 2015 alone. While Twitter and Facebook share a user base that often overlaps, these platforms have distinct applications for business. Twitter allows users to communicate brief messages to followers who opt-in to view their status updates. With a 140-character limit, Twitter marketing is an exercise in brevity.

Savvy brands can use this to their advantage, sending out tweets with relevant quotes, links to high-quality, shareable content, and taglines that can easily be hashtagged and shared. The hashtagging system on Twitter makes it easy to connect with users in your niche, and clever use of hashtags in search can lead to the creation of viral marketing campaigns.

Businesses can also use hashtags to identify users asking questions they already have the answers to. To make Twitter work for your business, focus on connecting with followers and discussing topics relevant to your brand. Retweet items from other influencers in your field and post more interactive content than promotional content to keep a positive reputation on the site.

Impact of Social Media on Business: LinkedIn and Other Platforms

LinkedIn is a social media platform that is highly focused on making professional connections within and across industries. While this platform is less often used for business-to-customer engagement, many companies successfully recruit new talent and develop a network of other businesses and professionals.

Marketing on LinkedIn is generally more relationship-oriented than sales-oriented, so focus on establishing relationships with local influencers and businesses that offer complementary services. From bartering goods and services to recruiting your next talented employee, establishing a LinkedIn profile can help you succeed online.

Impact of Social Media on Business: Sales and Social Media Marketing

Despite the lack of solid metrics connecting social media marketing efforts to sales, some tools can make it easier to track the effectiveness of your social media marketing efforts. Important metrics to follow include:

• Click-through rates (from your social platform to your website)
• Email sign-ups
• First, click attribution.
• Converting click attribution

General click-through rates monitor how often users are driven to your website through social media posts and shares. Email sign-up metrics allow you to gauge how many leads you can generate by posting links to your mailing list form on sites like Twitter and Facebook. First, click attribution helps you determine which links first brought unique visitors to your website, drawing them into the sales funnel you have created.

Converting click attribution is a metric that tells you which links on your site and social media profiles led people to convert from visitors to customers. Each of these metrics plays a crucial role in determining whether specific social media campaigns were worth the time, effort and money expended.

SEE ALSO: List of Social Media Sites

Other Benefits That Comprise the Impact of Social Media on Business

1. Brand Awareness: Social media allows businesses to reach a wider audience, increasing their visibility and brand recognition.
2. Targeted Advertising: Businesses can use sophisticated targeting options to reach specific demographic groups.
3. Direct Interaction: Social media provides a platform for businesses to communicate directly with customers and potential clients.
4. Customer Feedback: Businesses can gather insights and feedback from customers to improve products and services.
5. Customer Support: Platforms serve as a medium to provide customer support and manage issues or queries effectively.
6. Lead Generation: Businesses can utilise social media for lead generation through targeted campaigns.
7. E-commerce Integrations: Social media platforms enable businesses to sell products directly through integrated e-commerce features.
8. Talent Acquisition: Businesses can utilise social media for recruiting purposes, reaching potential candidates directly.
9. Employer Branding: Sharing company culture and values through social media can attract like-minded individuals.

The Overall Impact of Social Media on Business

When asking, “How does social media help businesses?” it is important to remember that the answer can’t be measured in sales metrics alone. The value of using social media to promote your brand extends beyond click-through rates and conversions. Establishing a social media profile on the most relevant platforms for your business is a matter of improving your visibility and protecting your online reputation.

Businesses that don’t claim their social profiles risk being impersonated or simply missing out on opportunities to connect with consumers on their level. With more businesses adopting social media marketing strategies each day, social media has ceased to be optional in most industries. Social media profiles allow you to generate a steady stream of highly visible content, making them especially valuable in terms of SEO.

The most important thing to remember when deciding on a social media marketing strategy is to consider which platforms are right for your brand carefully.

The number of social media platforms available can be overwhelming, but start with one or two to keep things manageable. An automotive business catering to local customers likely doesn’t need a Tumblr account. Still, a Facebook profile that keeps an updated log of hours and allows customers to share their testimonials and reviews could be an invaluable component of your marketing plan.

Enhanced Communication and Engagement:

• Social platforms like Facebook and Twitter enable real-time communication and engagement with consumers. Businesses can directly answer questions, provide support, and foster relationships.
• Regular social posting allows consistent brand interaction versus intermittent emails or ads. Frequent touchpoints improve familiarity.
• Social conversations provide qualitative insights through user-generated content analysis. Sentiment analysis tools assess communication data.

Increased Brand Awareness:

• Social media’s potential viral reach expands brand visibility. Content can be rapidly shared with networks of friends/followers.
• Paid social ads allow precise targeting by demographics, interests, and behaviours to reach more of your audience. Facebook reported the average ad reaches over 6,000 people.
• Hashtag campaigns on Twitter and Instagram create branded conversations that spread organically.

Leveraging Influencer Marketing Across Social Platforms: Best Practices for Authenticity and Success

Influencer marketing, when done right, can be a powerful tool to reach new audiences, build brand awareness, and drive engagement on social media. But finding the right influencers and collaborating authentically is crucial for achieving success. Here’s a detailed breakdown:

Identifying Relevant Influencers:

• Define your target audience: Understand their demographics, interests, and preferred social platforms.
• Seek platform-specific influencers: Consider the strengths and niches of each platform (e.g., lifestyle on Instagram, gaming on Twitch).
• Look for engagement, not just follower count: Prioritize influencers with genuine engagement, comments, and active communities.
• Analyze brand alignment: Choose influencers who share your brand values, ethics, and target audience.
• Leverage influencer marketing platforms: Explore platforms like Buzzsumo or Upfluence to identify relevant influencers based on specific criteria.

Collaborating Authentically:

• Build relationships, not transactions: Treat influencers as partners, not just paid endorsers. Foster genuine connections through communication and shared values.
• Offer creative freedom: Trust the influencer’s expertise and allow them to adapt the campaign to their unique style and audience.
• Focus on value, not just promotion: Encourage influencers to create content that educates, entertains, or inspires, subtly integrating your brand message.
• Disclose collaborations clearly: Ensure transparency by using designated hashtags like #ad or #sponsored to inform viewers about paid partnerships.
• Measure results beyond vanity metrics: Track website traffic, conversions, brand mentions, and engagement to assess the campaign’s true impact.

Paid Social Advertising: Unleashing the Power of Targeted Campaigns

In today’s digital landscape, paid social advertising plays a crucial role in amplifying brand reach, driving engagement, and achieving specific marketing goals across platforms like Facebook, Instagram, LinkedIn, and more. Here’s a detailed breakdown:

Platforms and Targeting Capabilities:

• Facebook & Instagram: Reach massive audiences with diverse targeting options based on demographics, interests, behaviors, and even life events. Leverage detailed lookalike audiences to reach users similar to your existing customer base.
• LinkedIn: Ideal for B2B marketing, offering precise targeting by job title, industry, company size, and professional skills. Showcase job openings, promote thought leadership content, and connect with potential clients.
• Twitter: Target users based on their interests, hashtags they follow, and keywords they engage with. Promote real-time conversations, trending topics, and customer service interactions.
• TikTok: Reach a younger, Gen Z audience with engaging video ads targeted by demographics, interests, and in-app behaviors. Promote creative challenges, influencer collaborations, and trendjacking content.

Optimizing Campaigns:

• Set clear objectives: Define your goals, whether it’s brand awareness, website traffic, lead generation, or conversions.
• Craft compelling ad copy and visuals: Use high-quality images, videos, and concise text to capture attention and communicate your message effectively.
• A/B test different variations: Experiment with different ad formats, targeting options, and creative elements to identify the best performing combinations.
• Utilize landing page optimization: Ensure your landing pages are optimized for conversions, aligned with your ad message, and offer a seamless user experience.
• Track performance and iterate: Monitor key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA) to refine your campaigns and maximize ROI.

Targeting Capabilities:

• Demographic targeting: Reach users based on age, gender, location, language, and income.
• Interest targeting: Target users based on their declared interests, hobbies, and activities.
• Behavioral targeting: Reach users based on their past browsing behavior, app usage, and purchase history.
• Custom audiences: Upload your existing customer lists or website visitors to target them with specific campaigns.
• Lookalike audiences: Create audiences similar to your existing customer base for wider reach with potential high-value users.

Social Commerce: Transforming Social Engagement into Sales

Social commerce has emerged as a game-changer, transforming social media platforms from interactive spaces into bustling marketplaces. By directly integrating shopping functionalities, brands can now seamlessly turn engagement into sales within their established online communities. Here’s how:

Social Shops:

• Create dedicated storefronts: Many platforms like Facebook, Instagram, and TikTok offer built-in shop functionalities allowing brands to showcase products, manage inventory, and process transactions directly within the app.
• Curate product collections: Highlight popular items, new arrivals, or seasonal offerings to entice viewers and simplify the buying journey.
• Utilize high-quality product visuals: Feature captivating images and videos showcasing product features and benefits in an engaging way.
• Integrate product tags: Allow users to seamlessly click on product tags in organic posts and stories to access detailed information and initiate purchase directly.
• Offer promotions and discounts: Drive sales by offering exclusive deals and limited-time offers within your social shop.

Product Tags:

• Turn any post into a shoppable opportunity: Leverage product tags in both organic content and paid advertising to instantly connect viewers with purchase options.
• Tag relevant products accurately: Ensure accurate product tagging based on featured items to avoid confusing or frustrating users.
• Highlight key product features: Briefly showcase standout features or benefits within the product tag to trigger user interest.
• Utilize dynamic product tags: Implement tools that automatically suggest relevant products based on user behavior or previous browsing, encouraging further discovery.

Optimized Profiles:

• Create a visually appealing profile: Utilize high-quality cover photos, profile pictures, and highlight reels to establish a professional and inviting presence.
• Include clear calls to action: Direct users to your social shop or website with prominent calls to action in your profile bio and pinned posts.
• Showcase positive social proof: Integrate customer testimonials, reviews, and user-generated content to build trust and credibility.
• Stay engaged with your audience: Regularly respond to comments, conduct polls, and host live events to foster community and brand loyalty.

Impact of social media on business: FAQ:

1. How can I measure the impact of social media on my business?

Track metrics like website traffic from social media, engagement (likes, comments, shares), brand mentions, follower growth, and conversions (leads, sales) to assess your performance.

2. How often should I post on social media?

Consistency is key! Post regularly based on your platform and audience, but quality over quantity matters. Utilize analytics to identify optimal posting times and frequency.

3. Is it worth paying for social media advertising?

Paid advertising can effectively reach targeted audiences and achieve specific goals like brand awareness or lead generation. Analyze your budget and objectives to determine if it’s a good fit.

4. How can I handle negative comments on social media?

Respond promptly and professionally, acknowledging concerns and offering solutions. Avoid getting defensive and maintain a positive brand image.

5. How can I use social media to hire new employees?

Showcase your company culture, share job openings, and engage with potential candidates through platform-specific features like LinkedIn’s Talent Solutions.

Conclusion:

Social media has profoundly reshaped the business landscape, offering an invaluable platform for connecting with customers, building brand awareness, and driving sales. By understanding the evolving trends, leveraging powerful strategies, and prioritizing authentic engagement, businesses of all sizes can harness the power of social media to achieve their marketing goals and thrive in the digital age.

Remember, staying updated, experimenting, and measuring results are key to unlocking the full potential of social media for your business success.

The post The Massive Impact of Social Media on Business in 2024 appeared first on ProfileTree.

For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come in.

However, this is often one of the most difficult aspects of creating content for a company’s website.

What are people searching for? Some of the answers may be obvious, but these keywords are also often the most difficult to rank for because so many other companies are already using them.

One of the most effective methods of selecting keywords that will help get your business recognized is using a dedicated keyword research tool. These tools will help you select the appropriate keywords to rank well and get your deserved attention.

What Is a Keyword Research Tool?

First and foremost, you need to understand what these tools are and how they can be used to help give your website a boost in the search engine rankings. However, this isn’t the only thing a research tool can be used for.

Not only will you be able to search for the best keywords to use and the easiest to rank for, but you will also be able to put together a marketing plan that will help you track the usage of your keywords and determine whether they are producing the results you want or not.

If they aren’t, you will be able to make any necessary adjustments to improve your rankings and help attract new visitors to your website and your business. Google AdWords is one of the most popular business options due to its familiarity with Google and ease of use.

When companies use Google AdWords or any other keyword planner tool, they can easily identify which keywords are the best options to bring attention to a company and attract more new traffic.

In addition, these tools often provide tracking mechanisms so you can monitor the success of the keywords you are using and make decisions regarding which ones to use and which ones to switch out for others.

You may also be able to access historical statistics related to your chosen keywords and get traffic estimates that give you insight into the potential number of clicks and impressions particular keywords may generate through pay-per-click campaigns.

What are Keyword Research Tools Used for?

Maybe you’re thinking you don’t need a keyword research tool. After all, you know what products you sell, isn’t that enough?

Frankly, no.

In reality, keyword research tools offer several crucial benefits if you want to stay competitive.

Searching for Keyword Ideas

Often, the first keywords that come to mind aren’t the most effective.

Keyword research tools are crucial here.

While they may be searched often, there are likely many other businesses using the same keywords, which often makes them far more competitive and, thus, more difficult to rank for, especially on the first page of the search engines.

With an effective keyword planner tool, you can enter words that relate to your website and generate a list of potential keywords that will produce the results you’re looking for.

You will be able to see potential traffic numbers and determine how competitive each keyword is so you can choose effective keyword phrases that will generate traffic and increase your chances of landing on the first page of the search results.

Many Internet users don’t venture past the first page, making these rankings even more critical.

Once you choose your keywords, you can generate a list to help you keep track of what you are using and how well each of the keywords is working.

Checking your Existing Keywords

In addition to using a keyword planner tool to find new keywords you should be using, you can also use some of them to check the keywords you are already using.

Many businesses have created a website using keywords they felt would be the most effective and bring in the most traffic. However, they also don’t often know how well it is working.

With the right planner tool, you can enter the keywords you already use and see how well they stack up against the other recommendations.

Keyword planner tools can also recommend other options related to the keywords you are already using, allowing you to find alternatives to improve your rankings and help drive more targeted traffic to your site.

Targeting Your Audience

Keywords won’t be effective if you aren’t reaching the right people with your content. While general keywords are the base for an effective content marketing plan, you need to find ways to help target your specific audience.

This often means including geographical words, such as cities, in your regular keywords to attract the people who are most likely to need the products and services you offer.

This is especially important if you primarily operate a brick-and-mortar store and don’t target a national or international market. The right keyword planner tool can help you determine the best ways to target your particular audience based on their interests and needs.

Tracking Your Progress

One of the areas where many businesses fail is in tracking their keywords once they are put into place. Unfortunately, many individuals look at keyword research tools and feel like that is enough to get the results as long as they make the right choices.

However, you won’t know if you’ve made the right choice until you use the keywords and monitor your site’s traffic numbers and conversion rates.

If you aren’t looking at these factors, you won’t know if your chosen keywords have the desired effect. A good keyword planner tool will help you track your progress to see how each keyword is doing.

This allows you to replace those that aren’t as effective.

It’s always important to check your keyword plan frequently so you don’t miss important changes.

Free keyword research tools give you everything you need to know about keywords. They provide valuable information about the volume of a specific keyword and all other words associated with it.

For example, if your business sells sports shoes and you type “sports shoes” into the keyword search tool, it will give you all keywords that include “sports shoes” as shown in the image.

What are the Best Free Keyword Research Tools?

Now that you understand the theory, it’s time to figure out which keyword research tool is best for you.

Google Keyword Planner

A free tool providing keyword volume estimates and suggested related keywords. Integrates with Google Ads.

This is the most powerful and well-known free keyword research tool. You’ve probably heard of it. Google Keyword Planner gives so many features to its users.

First, you need to create an account for free, and then you can start enjoying the benefits. The next step is to enter your product or service, your website’s URL, and any other preferences. Google will do its magic and give you a detailed list of all relevant keywords.

Moreover, it will give out information about each keyword’s level of competence and the number of searches it gets, whether on a global or a local level.

Golden tip: You can write down your competitor’s website instead of yours to get results about the keywords which Google suggests to them. Since you have the same niche, you can target their keywords.

Google Trends

Google never runs out of useful options. This free keyword research tool will do you a favour when determining current trends in your niche.

Of course, it will allow you to compare keywords to find out which is more popular, but that is not all. The best feature Google Trends has is that it can predict future trends or keywords with increasing popularity in your field. This will put your SEO game one step ahead. Additionally, implementing the Google Trends API will further enhance your keyword research capabilities.

Golden tip: Include those keywords in your content and prepare for a trend before it happens. You owe Google.

SERPSTAT

SERPSTAT is a wonderful free keyword research tool which grants you a LONG report for the keyword you are searching for.

You will be amazed at the amount of data you can get. It provides information about top organic and paid keywords, along with the volume of each one.

On top of that, it gives you a “keywords-trends” graph and a graph of keyword difficulty, too. Furthermore, it makes you a list of your competitors, whether on organic search or paid Ads. It will even provide you with sample Ads related to your product. Too good for a free service.

Ahrefs

Robust paid tool offering keyword difficulties, CPC data, search volume, and keyword gap analysis.

SEMrush

Paid tool with strong keyword volume accuracy, clickstream data, and campaign management features.

Moz Keyword Explorer

Freemium tool to find and track keywords, including data on competition and commercial intent.

Ubersuggest

Free tool by Neil Patel generating keyword ideas based on seed keywords, autocomplete etc.

Keywords Everywhere

Browser extension displaying search volume estimates for keywords you search. Free version available.

Keyword Tool Io

Fast, free alternative pulling keyword data from multiple sources like Google and Bing.

KWFinder

An affordable paid tool with filters for location, keywords in title/URL/meta, and AdWords competition.

Golden tip: Use SERPSTAT to find the top-achieving businesses in your niche. Use web traffic estimators to gather more information about them; you can learn a lot from their successful approaches and apply them to your business.

Comparing Paid vs Free Keyword Research Tools

Paid Tools – Higher accuracy, more advanced features – Ahrefs, SEMrush, KWFinder

Free Tools – Limited capabilities, less robust data – Keyword Planner, Ubersuggest

Best Practices for Leveraging Keyword Research Tools:

• Use multiple tools to cross-validate and supplement data
• Target keywords aligned with your landing page topics
• Prioritize keywords with sufficient search volume and low competition
• Categorize keywords into themes to guide content strategy
• Regularly add new keywords and monitor positions over time
• Test different permutations of top-performing keywords.
• Use related keyword suggestions to find additional opportunities.

The right keyword research tools provide the data to identify high-potential keywords and shape content for better discoverability and traffic. Take time to input different seed keywords and mine the possibilities.

Three Tips to Get the Most out of Your Keyword Research Tool

Once you’ve chosen a keyword research tool, your next challenge is putting it to effective use. With that in mind, here are three tips you can use to make the most of the results of your keyword research.

Automate Keyword Research Processes

It’s long been said that automation is a marketer’s best friend. Essentially, one of the goals of a modern marketer is to identify repetitive processes which can be automated. If you’re a whizz with a coding language like Python, you may choose to do this manually.

For most of us, the best option is to seek out existing marketing automation tools.

Specifically to keyword research, many tools are out there to help track your success. For instance, SEMRush’s position tracker is a great way to automate monitoring your keyword ranking over time.

Conduct Ongoing Optimisation

Unfortunately, SEO professionals never get a minute’s rest. Rather, ranking on search engines requires constant improvement. To maximise your keyword research tools, you must conduct ongoing optimisation.

Part of this is monitoring your success and developing new improvement plans for your existing content.

Beyond this, there are plenty of off-page actions you can take to meet your SEO targets. One of the best ways to do this is to improve your domain authority through a backlinking campaign.

Understand Search Intent

Of course, deciding what keywords to target is only half the battle. As such, keyword research tools will only get you so far. When targeting keywords, it’s also important to know what users want to achieve.

This is called search intent.

Essentially, a search can mean a user wants to do one of four things:

• Buy a product,
• Research a product,
• Find a specific website,
• Find a piece of information.

To succeed, you need to match your content to this goal. Luckily, figuring out search intent is incredibly simple. All you have to do is check out the content which already ranks.

Keyword Research Tools: Frequently Asked Questions

What are the best keyword research tools for SEO beginners?

Google Keyword Planner and Ubersuggest are free, beginner-friendly tools that provide basic keyword volume estimates and suggestions.

How much do paid keyword research tools cost?

Paid tools range from $99 – $199 per month typically. Ahrefs and SEMrush have options starting at $99/month for entry-level plans.

Should I use free or paid keyword research tools?

Paid tools offer more robust data and capabilities, which is worthwhile if SEO is a business priority. Free tools can be limited for advanced users.

How often should you refresh your keyword research?

Ideally, every 3-6 months to identify new opportunities. More frequently for rapidly changing industries.

What metrics matter most in keyword research?

Key factors are monthly search volume, keyword difficulty, click-through rate (CTR), and cost-per-click (CPC).

Keyword Research Tools: Conclusion

Selecting the right keyword research tools is foundational to an effective SEO strategy and driving targeted traffic. Both free and paid tools have their place, with paid platforms offering more advanced functionality for in-depth needs.

By leveraging keyword research tools to identify relevant, high-value keywords aligned to content topics, businesses can significantly boost their discoverability and website visibility. The data empowers smarter content creation and optimization decisions.

Keyword tracking and iteration should become a regular habit. As search intent changes over time, optimizing content and pages for evolving keywords will keep driving traffic. A strong keyword research process pays dividends.

The post How to Choose the Best Keyword Research Tools for Your Business 2024 appeared first on ProfileTree.

What are meta keywords? How effective can they be?

Many SEO experts suggest that they are a thing of the past, yet many still use it. We shall find out why meta keywords are debated in the digital world.

Optimizing a website for search engines requires a comprehensive technical and content strategy. One small but potentially impactful factor is ensuring your page markup contains relevant, thoughtful meta keywords. Defined in the page’s HTML code, meta keywords specify a webpage’s main topic and keywords. While meta keywords alone won’t lead to high rankings, they provide helpful cues to search engines.

This guide will explain meta keywords, proper optimization best practices, their role in SEO, and how to leverage them effectively as part of an integrated approach. With strategic meta keyword placement, sites can improve keyword targeting, visibility in search results, and user intent matching. We’ll demystify meta-keyword optimization, from extracting the right terms during research to updating tags regularly and avoiding stuffing. If you want to maximize the SEO value of your metadata in 2023, leveraging meta keywords as a supportive element may help unlock more opportunities.

Meta Keywords: A Definition and Brief History

Meta keywords, also known as meta tags, are snippets of text embedded within the HTML code of a webpage. These keywords are not visible to users when they visit the page, but they are used by search engines to index and categorize the content. In the early days of SEO, meta keywords played a crucial role in determining search rankings. However, as search engine algorithms became more sophisticated, the emphasis on meta keywords has declined.

Are Meta Keywords Still Relevant in 2023?

While keywords may not be the direct ranking factor they once were, they still serve several important purposes:

• Providing Context to Search Engines: Keywords help search engines understand the main topics and themes of a webpage, enabling them to match it with relevant search queries.
• Guiding Content Creation: Keywords can be used as a starting point for content creation, ensuring that the page’s content is aligned with user search intent.
• Tracking Search Performance: By monitoring which keywords are generating traffic and conversions, website owners can gain valuable insights into their target audience’s search behavior.

Definition of Meta Keywords

Meta keywords are a type of metadata tag that reflects your content. Most people are familiar with tags, thanks to Twitter and other social media platforms. They are called “metadata” tags because they are data about the data on your page.

Unlike primary keywords, for example, meta keywords do not appear on the web page’s content. They do not target readers or even humans.

They are only visible in a webpage’s code (HTML), and they exist only to be read by machines, i.e., search engines. Meta keywords instruct the search engine to rank your website based on your added keywords. This is what they may look like:

You can find this information by right-clicking anywhere on any webpage and clicking “view source code.” So in brief, meta keywords are a list of keywords that you insert in the code of your page to tell the search engine what your content tackles.

Many websites in the past have exploited this tactic of SEO, which you will find out more about below.

Meta keywords are HTML tag attributes that specify relevant keywords for a specific webpage. They are placed in the <head> section of the page markup and look like:<meta name=”keywords” content=”keywords, keyword list, keyword phrases”>

Meta keywords help search engines understand the topic of a page. However, they have diminished importance compared to on-page content itself.

Best practices for optimizing keywords:

• Include 5-10 keywords per page, separated by commas. Avoid overstuffing.
• Match page-specific keywords to content and intent. Don’t use unrelated terms.
• Include variations and long-tail versions of keywords.
• Place the most important keyword first.
• Regularly updated to reflect the new page content.
• Check ranking keyword terms and add synonyms.
• Don’t rely only on meta keywords. Optimize actual content first.

Optimizing Keywords for SEO Success

Despite their reduced impact on search rankings, keywords can still be a valuable asset in an SEO strategy. Here are some key guidelines for optimizing keywords:

• Quality over Quantity: Focus on using a few highly relevant and specific keywords rather than a large number of generic keywords.
• Strategic Placement: Place your primary keyword at the beginning of the keywords list and consider incorporating variations and long-tail keywords.
• Natural Integration: Avoid keyword stuffing and ensure that the keywords are naturally integrated into the page’s content.
• Regular Review and Update: Regularly review and update your keywords to reflect changes in search trends and your website’s content.

Comparative importance:

While search engines analyze meta keywords, other on-page factors have a greater impact, including:

• Page title tags
• Headings (H1, H2)
• Image file names and alt text
• URL slugs
• Schema and structured data
• Actual page content

Meta keywords support other optimization efforts but are just one small ranking factor. High-quality content should take priority.

Navigating the Meta Keyword Landscape: A Comprehensive Guide to 2023 and Beyond

In the ever-evolving realm of search engine optimization (SEO), meta keywords have long been a subject of debate and discussion. While their influence on search rankings has diminished over time, meta keywords still hold a place in the SEO toolkit, providing valuable insights into user search intent and contributing to a well-rounded SEO strategy.

Meta Keywords: A Definition and Brief History

Meta keywords, also known as meta tags, are snippets of text embedded within the HTML code of a webpage. These keywords are not visible to users when they visit the page, but they are used by search engines to index and categorize the content. In the early days of SEO, meta keywords played a crucial role in determining search rankings. However, as search engine algorithms became more sophisticated, the emphasis on meta keywords has declined.

Are Meta Keywords Still Relevant in 2023?

While meta keywords may not be the direct ranking factor they once were, they still serve several important purposes:

• Providing Context to Search Engines: Meta keywords help search engines understand the main topics and themes of a webpage, enabling them to match it with relevant search queries.
• Guiding Content Creation: Meta keywords can be used as a starting point for content creation, ensuring that the page’s content is aligned with user search intent.
• Tracking Search Performance: By monitoring which meta keywords are generating traffic and conversions, website owners can gain valuable insights into their target audience’s search behavior.

Optimizing Meta Keywords for SEO Success

Despite their reduced impact on search rankings, meta keywords can still be a valuable asset in an SEO strategy. Here are some key guidelines for optimizing meta keywords:

• Quality over Quantity: Focus on using a few highly relevant and specific keywords rather than a large number of generic keywords.
• Strategic Placement: Place your primary keyword at the beginning of the meta keywords list and consider incorporating variations and long-tail keywords.
• Natural Integration: Avoid keyword stuffing and ensure that the keywords are naturally integrated into the page’s content.
• Regular Review and Update: Regularly review and update your meta keywords to reflect changes in search trends and your website’s content.

EEAT Guidelines: Ensuring Authorship and Expertise

When creating content related to SEO, it is crucial to adhere to Google’s EEAT guidelines, which emphasize Expertise, Experience, Authoritativeness, and Trustworthiness. To ensure that your meta keyword content meets these guidelines:

• Author Credentials: Clearly identify the author of the content and provide evidence of their expertise in SEO.
• Experience and Knowledge: Draw upon personal experience and knowledge to provide valuable insights and practical advice.
• Authoritativeness and Trustworthiness: Establish your credibility by citing reputable sources and demonstrating a deep understanding of the topic.

Incorporating Latest Statistics and Facts

To keep your keyword content fresh and informative, incorporate the latest statistics and facts related to SEO. This demonstrates your commitment to providing up-to-date information and enhances the value of your content for readers.

Addressing Common Questions with an FAQ Section

An FAQ (Frequently Asked Questions) section can be a valuable addition to your content, addressing common queries and providing concise answers. This enhances the user experience and improves the overall accessibility of the information.

Optimizing for Search Intent

Understanding and aligning your content with the search intent of your target audience is essential for effective SEO. Research relevant keywords and analyze user search patterns to ensure that your content meets their needs and expectations.

Additional Considerations for Enhancing Your Content

• Readability and Formatting: Make your content easy to read and scannable by using clear headings, subheadings, bullet points, and visuals.
• Engaging Writing Style: Write in a clear, concise, and engaging style to keep readers’ attention and make the information more memorable.
• Content Promotion: Promote your meta keyword content on social media, relevant online communities, and through email marketing to reach a wider audience.

Where Did It Go Wrong?

Back when web searching was still a new industry, meta keywords were valuable for better SEO results. However, these days did not last long.

You know when people say that we are all born innocent and straightforward, and as we grow older, we become complicated and deceiving? To a great extent, this is what happened to web searching. So, do Meta Keywords still matter?

Meta keywords allowed website owners to “directly command” the search engine to rank their articles based on whatever they inserted as meta keywords. You can guess what happened next.

As the search industry grew more popular and, therefore, more commercial, website owners manipulated the tool. They started to insert keywords irrelevant to the page’s content just because those keywords were trending and would bring many viewers. In the digital marketing world, this is called black hat SEO or SEO spam.

What Happened Next?

In 2009, Google announced that meta keywords are no longer effective in ranking. Although Google is pretty close-mouthed when explaining how their algorithm works, this is one of the few occasions where they were not discreet about it.

Google and other search engines decided to devalue that tool to maintain the quality of search results. To guarantee that researchers reach credible results whenever they perform search queries, they had to give up on that ranking factor since websites were abusing it.

Should you Stop using Meta Keywords?

Now, this is controversial. Many SEO experts suggest that you should not use them at all. Nevertheless, nineteen percent of websites still use meta keywords. It comes naturally to ask why they still use them if they do not count in the ranking.

There is a 0.001 chance that search engines may look at those tags; users do not want to miss that chance. As mentioned, search engines’ algorithms are always kept secret so nobody can manipulate the results.

Therefore, some websites still prefer to use meta keywords to be on the safest side because who knows about those algorithms anyway? On the other hand, the remaining eighty-one percent are not convinced by this theory.

What if You Want to Use Them?

If you wish to use meta keywords in your code, you should be careful about using them, in order not to be blacklisted by search engines. You do not want that to happen.

The first and most important condition is to avoid using high-volume keywords irrelevant to your content; this will not get you anywhere and is considered spam. Second, it is recommended to use ten keywords at most; do not “stuff” your list with more keywords in the hope of getting more viewers.

This may be a bad signal for search engines. In addition, the best tip about selecting keywords is to include long-tail keywords and common misspellings of your main topic. Meta keywords are a good place to include common misspellings because nobody likes to include spelling mistakes in the content.

How do Search Engines USE Meta Keywords now?

Generally, Search Engines such as Google, Bing and Yahoo do not tend to rank meta keywords anymore. So they are almost unneeded nowadays. Yoast, the amazing WordPress Plugin, even goes out of their way to say no to meta keywords.

So, why would you want to continue using meta keywords when all they seem to do is waste your time?  Yoast has even removed the meta keywords toggle out of their updated plugin in favour of the other SEO techniques. This feature has been removed since mid-February 2018.

Google and Meta Keywords

Since Google is the world’s number one search engine, we know this because of how we live our lives. We all say ‘I’ll Google that’ when we don’t know something. It would be weird to say, ‘Let’s Bing that’, or ‘Wait, I’m going to Yahoo that’.

It might be best to know how Google still uses Meta Keywords.

Realistically, Google is very similar to other search engines such as Yahoo and Bing. It does not use the meta keywords like it once did. In short, using them might be just a waste of your time, and your main focus should be more on the Title Tags and the Meta description, which is discussed below.

Meta Tags that Matter

There are other meta tags which Google and other search engines consider significant. Most websites use these meta tags, and they can help your website reach high rankings.

Title Tags

Title tags are the titles which appear on search results pages; this is the part where researchers can click to go to a specific website. These are important because they directly express what your page includes. The first thing Google users will see is title tags when they search for anything.

Grabbing their attention with a relevant and informative title will make them want to see more of your page. Please focus on the length of your title tag; do not make it too long because Google allows a limited number of characters. Please make the most out of it, and make your title straight to the point.

Meta Description

Meta Descriptions are located exactly under title tags on search results pages. They are the second thing that your viewers’ eyes will fall on. These descriptions are like teasers to your content.

You should ensure they are interesting and reveal what your page includes in a sentence or two. Meta descriptions also have a limited number of characters. Please do not make them too short or too long; experts suggest 160-character-long is the most suitable length for meta descriptions.

Meta Tags and YouTube Video Tags, are they similar?

One area where meta keywords are still quite common is YouTube.

When you upload a video to YouTube, you can add many ‘Videotags’. These help your videos rank within the YouTube algorithm. The only difference between YouTube and Search Engines is that it is much easier to see if your tags work with different Google Extensions. This is like how Search Engines use Meta Tags to allow your sites and posts to rank.

YouTube has not taken the step of updating its Algorithm by removing the importance of keywords. This is solely due to how big this change would affect the platform. It would also make it much harder for your videos to rank, as YouTube does not have as many SEO techniques to help them rank.

This is because it is a video and is not static content. With static content, there is the content, headings, titles, descriptions, keywords, readability, images, and links, whereas YouTube can only have titles, descriptions and keywords.

Here, people can exploit this feature quite easily if a specific topic is trending and ranking well. Using these keywords can help your video rank. YouTube is trying to help this, but it is very difficult.

Alternative to Meta Keywords: Focus on Content-Length Instead

Whether you use meta keywords or not, the choice is entirely yours. If you decide not to, rest assured that you are not missing a ranking factor. The most important aspect if you decide to use them is to be careful that your keywords are not misleading the search engine.

In addition, spend more time investing in your website’s content or other important SEO tips. Remember that other meta tags, such as title tags or meta descriptions, are the window to your website. They will affect your SEO results and your number of viewers. Make sure your window looks nice and inviting to researchers. Finally, make content your top priority and work on improving it rather than focusing on meta keywords.

Frequently Asked Questions

Q: How many meta keywords should you use per page?

A: The best practice is to include 5-10 meta keywords per page. Avoid stuffing with too many keywords.

Q: How often should you update meta keywords?

A: Meta keywords should be reviewed and updated regularly as page content changes. At a minimum, every 2-3 months.

Q: Are meta keywords visible to site visitors?

A: No, meta keywords are only visible in the page code and not displayed on the live page to users.

Q: Can you get penalized for bad meta-keyword optimization?

A: Not directly, but spammy keywords can lead to manual actions if used excessively across a site.

Summary: Should You Use Meta Keywords?

As stated above, meta keywords are mostly a waste of time. In addition, we recommend you focus more on the tags and target keywords for your content.

Here’s how you should go about doing this:

Each page on your site should have a unique primary target keyword. This should be used to inform both the content of the article itself as well as all of its meta tags.

However, while you do this, it’s vitally important to avoid keyword stuffing. Instead, your body copy and meta tags should contain target keywords naturally and descriptively.

When executed properly as part of a comprehensive SEO plan, meta keyword optimization provides another avenue to reach relevant search queries and improve how engines interpret page content. However, meta keywords are less important than on-page content, quality backlinks and other technical factors.

They serve as supportive SEO elements when used ethically to target key terms. With a properly researched and updated meta keyword strategy, companies can leverage another tool to enhance visibility and rankings incrementally. Yet overreliance on stuffing meta keywords without solid content will likely lead to disappointment.

The best practice is balancing meta keyword optimization with broader SEO efforts.

For more information on how to do this, check out our guide to SEO for beginners.

The post Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices appeared first on ProfileTree.

There are two ways that you can use social media to grow your business. The first is to bring customers to your website through your social media accounts. The second is to use social media for networking. Both of these are a good idea to help strengthen your business. We will look at both types, starting with the ones that can bring you new customers.

SEE ALSO: 10 Most Popular Social Networking Sites in 2017

Advantages of Using Social Media to Interact With Customers

Social media accounts are a great way to interact with potential customers you wouldn’t have access to otherwise. You can also use it to keep your customers up to date on what’s going on with your business and promotions and answer questions from customers. It’s a good way to bring new customers to your website, and it will increase your SEO rankings.

Social Media Sites for Businesses: What to Post

What should you post to your social media accounts? Many business owners make the mistake of thinking everything they post must be directly related to their business. Some posts should relate directly to your business, but you should post other things as well to keep potential customers interested.

Things like humorous or interesting quotes, pictures, and videos are a good way to reach out to your customers, especially if they relate to your business in some way. If you are in the media, the local paper, or win an award, you should post about it.

This helps increase your credibility and inspires trust. Questions are a great way to engage your customers. Ask a question about something that pertains to your business in some way. The owner of a hardware store could ask, “Do you prefer to use a hammer or a nail gun? Why?”. A jewellery store owner may ask, “Necklace, ring, or bracelet. Which do you wear the most?”. The most important thing you can do on your social media account is to cater to your audience.

Share content that’s informative and has value for your audience. This can be previous blog posts or content created specially for your social media account. The owner of the hardware store could post “How to choose the right paint for your home.” The jewellery store owner could post “The Four C’s of buying a diamond”. These posts could all lead to a CTA, like “use this 10% off coupon for paint.” or “shop sapphire rings online.” Both examples would lead to more sales.

Keep in mind that when customers share your content, they are promoting your business for you. That makes it a good idea to create posts that will get lots of likes and shares.

The benefits of using social media for business. 

Social media can help businesses achieve various goals, such as increasing brand awareness, generating leads, and driving sales. You could include a section in your article that discusses the benefits of using social media for business in more detail.

How to choose the right platforms for your business. 

Not all social media platforms are created equal. Different platforms have different strengths and weaknesses, and some are better suited for certain businesses than others. You could include a section in your article that guides choosing the right social media platforms for your business.

How to create effective content. 

Once you have chosen the right social media platforms for your business, you must create effective content to engage your audience. You could include a section in your article that provides tips for creating effective social media content.

How to measure the success of your social media marketing campaigns. 

It is important to track the results of your social media marketing campaigns to see what is working and what is not. You could include a section in your article that discusses how to measure the success of your social media marketing campaigns.

Essential Social Media Sites for Businesses

1. Facebook

Over 1.5 billion people have an active Facebook account. 71% of adult internet users in the United States use Facebook, giving you an incredibly wide audience. You can use your account to create a business page. This is free, and your personal Facebook is kept completely separate from your business page. When setting up your page, you’ll need to choose the type of business you own. You can choose a local place, company, brand, public figure, entertainment, or cause.

Your page can display contact information, business hours, and what your business is all about. You can include photos and videos and status updates, and you can place links to your website or blog in your posts. Facebook allows you to interact with your customers because they can comment on your posts. They can also post to your page. This interaction opportunity makes your business feel more personal and inspires customer loyalty.

Twitter

Twitter is one of the top ten websites in the U.S. To take advantage of the Twitter audience, you’ll need to be able to create engaging posts in 140 characters or less. You can also post photos and videos, and you can create polls. Interesting tweets get lots of retweets, which gives you a greater reach. It’s also easy for customers to tweet to you.

Twitter is specifically suited to businesses that are marketing to a younger demographic. 19% of adults between 18-24 and 20% between 25-34  who use the internet use Twitter. Only 5% of online adults between 45-54 use Twitter. Twitter changed its name to X.com or X in August 2023, another change from new owner Elon Musk.

Pinterest

80% of Pinterest users are women. This makes it a wonderful site for your business if women are your target audience. Pinterest doesn’t distinguish between personal and business accounts, but you can easily connect it to your business Twitter account. Pictures are a large part of Pinterest, so you’ll want to post photos with your pins. Pinterest is a haven for DIYers, so if you can create pins with value for them, you’ll go far. Take the jewellery store,

For example. They could post how to create a homemade jewellery cleaner, with a before and after picture of a piece of jewellery. You don’t want to be too promotional on Pinterest, so it’s best to get creative and create pins that your audience will find interesting.

Business Networking Sites

Business networking sites are a great way to meet other professionals. Networking used to happen at dinners and cocktail parties, but exchanging business cards has taken a backseat to using social media sites for business networking. Here are a few of the top social media sites for business networking.

LinkedIn

LinkedIn is the third most popular social networking site. This makes it one of the best business networking sites. Your LinkedIn profile will centre around your career. LinkedIn helps you network by recommending people that it thinks you know based on your profile and mutual friends.

You can click Add Connections to add your email contacts and see recommended connections. You can also connect with Alumni from the school you attended. You can connect with business partners, professionals, and potential employers.

Like other social networks, you’ll want to maintain a presence on LinkedIn and share relevant status updates. You can let your LinkedIn posts do double duty by connecting your Twitter account to share your LinkedIn updates on Twitter easily. You also can mention other users or companies in your status updates. This can be a good idea if you want to ensure someone sees a particular status update.

Affluence

Affluence is a networking site for affluent professionals. You must have a yearly income of $200,000 or a net worth of $1,000,000 to become a member. The site allows you to connect with other successful professionals. You are encouraged to make new friends, share and give advice, and engage in meaningful conversations. The exclusivity of the site limits the amount of people that you can connect with, but it’s worth joining if you meet their affluent standards.

These are the top social media sites for businesses. It’s recommended to maintain a social media presence on at least two different platforms for marketing purposes and at least one for business networking.

Making Your Social Media Marketing More Effective

The previous article provided a helpful introduction to key social media platforms for businesses. To build on that foundation, here are some additional tips for making your social media marketing efforts as successful as possible:

Optimize Your Content Strategy

When publishing content to social media, make sure your messaging aligns with your brand while also appealing to each platform’s audience. Share behind-the-scenes photos on Instagram, crowdsource opinions on Twitter polls, post inspirational quotes on Pinterest, and promote case studies showcasing client success on LinkedIn. Tailor content length and style to each platform. Analyze performance data to double down on what resonates.

Measure and Track Performance

Leverage each platform’s built-in analytics to track impressions, engagement, clicks, follows, shares and conversions. Use UTM campaign tags to measure traffic driven by social media. Consider investing in more robust social media analytics software to uncover deeper insights. Set KPIs, benchmark against competitors, and optimize efforts over time. Common metrics to monitor include reach, engagement rate, click-through rate, follower growth and ROI.

Refine Your Approach Over Time

Social media marketing requires continual optimization. Schedule regular reviews of performance data, audience engagement, competitive landscape and platform innovations. Keep iterating on content formats, posting cadence, messaging tone, visual aesthetics and audience targeting. Be prepared to shift resources towards platforms and tactics that deliver results. Stay on top of algorithm changes and new features.

Expand Your Platform Presence

While it’s good to focus on one or two platforms first, explore expanding your presence over time to access wider audiences. This may include YouTube for video content, Reddit for community discussions, Snapchat for ephemeral storytelling, TikTok for viral short-form videos, Pinterest for visual discovery, NextDoor for neighbourhood outreach, Yelp for reviews and reputation management, and more.

Streamline Multi-Platform Management

Managing multiple social media accounts can be smoothed using social media management tools like Hootsuite, Sprout Social and Buffer. These tools allow you to schedule and publish content across multiple platforms from one dashboard to save time. They also provide helpful analytics. Just be sure your messaging remains tailored for each platform’s vibe.

Develop a Comprehensive Social Media Marketing Strategy

An overarching strategy helps guide your social media presence and integrate it with other marketing channels. Clearly define your target audiences, goals, resources and metrics for success. Maintain brand consistency while allowing some personalization for each platform community. Formalize processes for creating, approving and scheduling content, engaging with followers, managing crises, and measuring ROI. Let your strategy shape your social media use rather than reacting post-by-post.

Amplify Your Reach

Once you’ve built a following on your owned social media channels, explore ways to expand reach via paid advertising, influencer marketing and strategic partnerships. Promote your best-performing owned content through each platform’s advertising tools. Identify and collaborate with relevant influencers and brands to access new audiences. Participate actively in hashtags and groups resonating with your niche.

Monitor Reviews

Actively monitor and promptly respond to reviews on Yelp, Google, Facebook and industry-specific review sites. Thank happy customers publicly, apologize for negative experiences, and show you’re listening by improving based on constructive feedback. Proactively solicit positive reviews through follow-up emails to happy customers.

By taking a strategic, data-driven and audience-focused approach, businesses can maximize their social media impact. With regular optimization, it can become an invaluable channel for cost-efficiently driving brand awareness, engagement and sales.

Social Media Analytics & Listening: Unveiling Trends, Feedback, & Brand Mentions

Beyond simply posting content, a crucial aspect of social media success lies in actively listening and analyzing what’s happening online. By monitoring social media analytics and engaging in social listening, businesses can:

• Identify emerging trends: Stay ahead of the curve by understanding what topics, hashtags, and formats are gaining traction within your industry and audience.
• Gather valuable feedback: Analyze customer sentiment, identify pain points, and gain insights into brand perception.
• Track brand mentions: Monitor where your brand is being discussed, measure brand awareness, and address any negative feedback promptly.

Key Metrics to Track:

• Reach: The number of unique users who see your content.
• Engagement: Likes, comments, shares, clicks, and other interactions indicating content resonation.
• Website traffic: Track how social media drives traffic to your website and conversion goals.
• Brand mentions: Mentions of your brand name, hashtags, or relevant keywords, across platforms.
• Sentiment analysis: Understand the overall positive, negative, or neutral sentiment surrounding your brand.
• Demographics: Insights into your audience’s age, location, interests, and online behavior.

Listening Tools:

Several free and paid tools can help you monitor and analyze social media data:

• Free: Google Analytics, Facebook Insights, Twitter Analytics, Instagram Insights, Brand24 (limited features)
• Paid: Brandwatch, Sprout Social, Sprout Social Listening, Buzzsumo, Meltwater

What to Analyze When Listening:

• Trending topics and hashtags: See what your audience is discussing and adapt your content accordingly.
• Customer feedback: Identify positive and negative mentions, address concerns, and gather insights for improvement.
• Competitor activities: Monitor their strategies, engagement levels, and audience interaction.
• Brand mentions: Track sentiment, identify brand advocates, and address any negative feedback quickly.
• Influencer engagement: Discover potential collaborators and assess their effectiveness in reaching your target audience.

Social Media Sites for Businesses: FAQ:

Here are some frequently asked questions about social media for businesses:

How often should businesses post content?

1-2 times per day is best for Facebook and Twitter. For Instagram, 2-3 times per week is optimal.

What image sizes work best?

Refer to current guidelines, as sizes vary across platforms. 1080×1080 pixels is commonly ideal for Instagram.

How much do social media ads cost?

Prices vary based on many factors. The average cost-per-click is around $1 on Facebook and $3 on LinkedIn.

What return on investment (ROI) is realistic?

The goal is for a 2.5-3X return on ad spend. Track conversions to gauge ROI.

Should we hire someone to manage social media?

If the budget allows, hiring a professional can optimize efforts and free up internal resources.

Conclusion:

Choosing the right social platforms tailored to your business’s target demographics and goals is crucial for marketing success. Research which sites your audiences are on and focus efforts on 3-5 networks maximum. Develop high-quality content suited to each platform. Consistently engage fans and followers to drive results over the long-term.

The post 10 Essential Social Media Sites for Businesses in 2024 appeared first on ProfileTree.

TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have you scrolling for hours through videos that the TikTok algorithm has tailored for you. The “For You” page will keep you entertained with videos that TikTok believes you will enjoy. Getting onto the famous “For You” page is every TikToker’s goal as it means higher engagement levels. But how do TikTokers get noticed by the algorithm to land on peoples “For You” page? The secret is in the timing.

The time you decide to post your TikTok will ultimately determine whether or not your post will go viral or not. It may seem harsh but it is the reality of the fast-paced social media world. If you don’t catch your audience at the right time you can be easily forgotten about and skipped by. Social media algorithms can be cruel, when you think you have cracked it, a new curveball is added. Just because your post does well one day one day doesn’t guarantee that your next post will be as successful.

Best Times To Post on TikTok 2024

The goal for most TikToker is to get onto the “For You” page and to stay there. Getting onto the “For You” pages allows a TikToker to reach higher levels of engagement and gain a larger audience. The more likes, shares or comments you have on your post the more likely your post is to make it onto the “For You” page. But how can you get more likes, shares and comments on your post? Well this is where timing comes in. If you can post your TikTok at a time when your potential audience is active then you have a higher chance of targeting them.

The thing is there is no specific best time to post on TikTok as even though we humans can be predictable and are creatures of nature, you still can not predict exactly what will do. Therefore instead of trying to predict an exact time most people will be on TikTok it is better to aim for a range of time. A study done by Social Pilot claims that the best times to post on TikTok are;

• 6am-10am
• 7pm-11pm

Now these are just guidelines this does not guarantee that your post will go viral. If you are more serious about going viral on TikTok and want to try an make something out of your account it may be worth your while switching to a TikTok pro account. This account will give you access to analytics about your page so that you can better judge when your followers are most active and when engagement is high.

It will provide information about your followers, for example, what is their sex and where are they from. For example, an American TikToker with a lot of Irish followers may decide to do videos on pronouncing Irish names in order to increase Irish engagement.

Remember, a timeframe that may work for one page may not work for your page. It may be a longer process but trial and error really is the most effective way. Posting at different times on different days and repeating this process will build enough data and analytics for you to look back on and analyse. You will be able to determine the best times to post on TikTok from this data as you will see exactly what times and days your engagement was higher on your posts. Twitter also does this with its Twitter analytics tools that allow you to gather information on followers.

Best Day of the Week To Post on TikTok

After analysing reports by Social Pilot, Hootsuite and Influencer Marketing Hub we have put together the three reports combined to find the best times to post on TikTok depending on what day of the week it is.

Monday

According to the reports, the three best times to post on TikTok on Monday are;

6 am, 10 am, 10 pm

Tuesday

According to the reports, the three best times to post on TikTok on Tuesday are;

9 am, 2 am, 4 am 

Wednesday

According to the reports, the three best times to post on TikTok on Wednesday are:

7 am, 8 am, 11 pm  

Thursday

According to the reports, the three best times to post on TikTok on Thursday are;

9 am, 12 am, 7 pm,

Friday

According to the reports, the three best times to post on TikTok on Friday are;

5 am, 1 pm, 3 pm,

Saturday

According to the reports, the three best times to post on TikTok on Saturday are;

11 am, 7 pm, 8 pm

Sunday

According to the reports, the three best times to post on TikTok on Sunday are;

7 am, 4 pm, 8 am

It is clear from the data by all three that there is no exact pattern. Some times do repeat but there is no day to day correlation between them. It does however seem that the best time range is early in the morning and later in the evening. Which makes sense as these are times when people aren’t working or sleeping.

Tips to Improve Engagement

Just because you post at the time when engagement should be highest does not mean that your post will be successful. If your post is lacking it will flop and no right timing will save it. So what can you do to improve your engagement levels? We have put together a list of the things you should look out for when creating and posting your content.

Post at your Time Zone

The recommended times to post are for your own time zone. It is known that TikTok is based on geolocation, therefore your videos will be exposed to people who live near you first before TikTok pushes out to further locations. This is why it is important to post at your local time zone to reach people who live close to you, rather than posting at the time zone of who you want to reach. If people in your location don’t see you video then engagement levels will be low. TikTok is not going to push you video out to other countries if it did not perform well locally.

If a German TikToker’s target audience is American this does not mean that they post at an American timeframe. They should post at their own timeframe and if the video is using hashtags that are targeted to Americans then TikTok will eventually show it to Americans no matter what the time difference may be.

Post regularly

Consistency is key. You will have to be posting at least everyday in order for the TikTok algorithm to notice your page. TikTok recommends posting 1-4 times a day. The more times you post on TikTok the higher your chances will be of going viral. The more times people see your videos the less chance there is of them forgetting about you page. Finding the balance between posting enough and posting too much can be tedious. The last thing you want to do in bombard your followers with too many videos that they begin to miss a few. Posting enough videos that all of your followers will see is more efficient than posting an overload of videos.

If you feel overwhelmed by creating content regularly there is a solution around this. We all have days when productivity is low and the creativity is nowhere to be found. Why record as much quality content when you have the time and are feeling creative and then save the videos for a day when you have nothing to post.  You can use a social media management tool for agencies to schedule your content so that it can post at certain times throughout the day to maximise engagement with your videos. Focus on getting paid views initially, that way your video will trend on the platform.

Create Quality Content

Of course how many times you post content matters but if that content is lacking in creativity then you are wasting your time. Posting two high quality videos is far better than posting five or six low quality videos. TikTok wants to see that you are making a genuine effort with your videos and that thought has gone into them. Only post content that you know you would watch and not scroll past. Your videos should also align to your target audience. Fresh and exciting content will do much better than a standard video. Being original is worth its weight in gold. Finding your niche will allow you to create content that is authentic.

With over 100’s of different types of categories to choose from it may seem daunting to try fit your niche into just one. This is the beauty of TikTok you can have a few niches once they work together. Different categories that you may decide to base your videos on are entertainment, dance, pranks, diy, fashion, beauty or cooking. Once you find a category you enjoy making videos for it will be much easier.

Use Trending Hashtags and Songs

Hashtags are there for a reason. If someone is looking for cooking videos they will search #cookingvideos, if your video has this hashtag then it will appear for them when they search for it. It has to be said that you should only use relevant hashtags otherwise they lose their value. There is no point in using #cutepuppies if your video is about cars and has nothing to do with animals. This will cause you to appear on that search and will frustrate whoever is looking for videos puppies. If there is a trending hashtag and you feel you can create a quality video around it you should. Trends are short-term so you will have to move quick.

Trending songs are also a great way to get noticed. You will often see you feed full of videos using the same song for different types of videos. If you use the trending song you video may be more likely to get noticed then using a generic sound. Of course original sounds are equally as good as often people may use your sound to make videos of their own.

Timeframe

The length of your video is very important. You don’t want your video too long that people don’t bother finish watching it. The higher your watch time the more likely TikTok will be to push your video to other peoples “For You” pages. People get bored of long videos unless they are very captivating. If you are telling a story in your video then it may be a better idea to break it up into a few separate videos to keep people’s attention. Remember that too many separate videos on one topic isn’t good either. If viewers have to look for a “Part 2” and realise there is also a “Part 3 and 4” they may not bother watching it.

Be Active

It is just as important to engage with other pages on TikTok. If you follow, watch, like and comment on other videos that are in your niche then people who follow them may notice you. Reacting to other videos is also a great way for other profiles to notice your page. TikToker Khaby Lame has become the most-followed TikToker in the world and became so successfully from simple just reacting to other peoples videos, in particular life hack videos. TikTok likes to see active users on the social media platform and prefer if you are interacting with other pages and not just using it to pst your own videos. Replying to follower comments builds a loyal following for your page.

Bonus Tip: If you want to follow the best times to post guidelines then here is a small tip that may help. Post you TikTok at 7:45pm if the recommended time to post is 8:00pm as this will give your post 15 minutes to post. This timeframe will make room for internet issues or any other technical difficulties that may occur.

Brands Excelling with TikTok Timing Strategies by Niche:

Niche 1: Food & Cooking:

• @buzzfeedtasty: This popular food channel excels by posting twice daily, once around lunchtime (12-1 PM) and again in the evening (5-7 PM), capitalizing on mealtime inspiration and snack cravings. They further boost engagement through real-time Q&As during these peak times.

Niche 2: Fashion & Beauty:

• @nyxcosmetics: This makeup brand targets their audience by posting during evening commutes (5-7 PM), showcasing looks for nights out or special occasions. Additionally, they leverage weekend trends with Saturday afternoon posts around 3 PM, when users have more leisure time.

Niche 3: Gaming:

• @playstation: This gaming giant caters to their global audience by posting content at strategic times in different time zones. They also utilize livestreams during peak gaming hours (evening to late night) in specific regions for maximum engagement.

Niche 4: Fitness & Health:

• @yogawithadriene: This popular yoga instructor understands her audience’s busy schedules and posts short routines (10-15 minutes) in the mornings (7-9 AM) for a quick morning boost. She also offers longer practices in the evenings (6-8 PM) for those seeking relaxation before bed.

Niche 5: Education & Learning:

• @duolingo: This language learning app leverages user data and posts educational content during commutes (7-9 AM & 5-7 PM) when people are often looking for short learning bursts. They also post weekend challenges and fun quizzes in the afternoons (2-4 PM) to keep users engaged during leisure time.

Recent TikTok Algorithm Updates (2023-2024) and Their Impact on Posting Times:

While TikTok doesn’t publicly disclose all its algorithm intricacies, here are some recent updates and trends to consider when planning your posting schedule:

1. Focus on Completion Rates & Watch Time:

• In 2023, TikTok emphasized “completion rate” (percentage of video watched) as a key ranking factor. Aim for longer watch times by creating engaging content that hooks viewers from the start. This might influence the ideal posting times to target audiences when they’re more likely to engage fully.

2. Prioritizing Relevant Content & Interactions:

• 2024 updates suggest the algorithm considers user actions like comments, shares, and saves more heavily. Posting when your audience is most active for interaction could be crucial. Additionally, tailor content to trending topics and niche interests to appear in relevant searches.

3. Embracing Diversification & Creator Support:

• TikTok actively promotes content from diverse creators and niches. Experiment with different content formats and explore trending topics outside your niche for wider reach. Consider trending hashtags and challenges during their peak popularity.

4. Livestreaming & Real-Time Engagement:

• Livestreaming continues to be a powerful tool for building communities and boosting engagement. Consider live sessions during peak activity times when audiences are more likely to join and interact.

5. Transparency & User Control:

• Recent updates offer users more control over recommended content and privacy settings. Encourage viewers to adjust their “Not Interested” preferences to receive content aligned with their specific interests, which could impact engagement with your posts.

Overall Impact on Posting Times:

• While specific “best times” may shift slightly, the focus on engagement and watch time suggests prioritizing posting when your target audience is most active and receptive.
• Track your own analytics and experiment with different times to see what works best for your niche and audience.
• Staying updated on trending topics and algorithm changes is essential for adapting your strategy.

Remember: Consistency, quality content, and audience engagement remain key factors regardless of specific posting times. Utilize these updates as insights to refine your strategy and maximize your reach on TikTok.

Summary of the Best Times to Post on TikTok

TikTok is a very fast-paced social media platform that is ever evolving. If you want to do well on TikTok you will have to keep up-to-date with the latest trends and analytics, as what may work today may not work tomorrow. The best times to post on TikTok that where found in the report are only a guideline. It does not mean that you will not hit success by posting outside them, however your chances will be just that bit higher. Going viral really is a combination of many factors, timing, trends, quality content and video length and it is up to you which combination works best for you.

You may also be interested in our other articles on TikTok: How to Use TikTok for Business I Should You Use TikTok For Business

The post Best Times To Post On TikTok 2024 appeared first on ProfileTree.