Essential Email Marketing Statistics for Businesses
Maha Yassin // 14th February 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
Free Market Research Tools for Successful Analysis
Panseih Gharib // 13th February 2024
Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs. This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]
Maximising Your Strategy with Location-Based Marketing Statistics
Panseih Gharib // 21st February 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
Meal Kit Market: Size, Delivery Services, and Opportunities
Panseih Gharib // 7th February 2024
The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for various players to capitalise on the growing meal kit delivery services trend. Understanding the market size, forecast, and industry analysis is crucial for both existing […]
QR Code in Marketing Statistics: Global Trends and Usage Analysis
Panseih Gharib // 26th February 2024
In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]
2023 Print Marketing Statistics: Metrics and Global Impact
Panseih Gharib // 11th February 2024
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”.
Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should do business with them. This applies equally to a brand in a digital and non-digital context. Central to the digital value proposition is customer orientation, it ensures a brand is customer-orientated, outward-looking and crucially willing to update and adapt.
This blog will go through the ways in which you can develop a unique digital value proposition to appeal to customers whilst differentiating your business from competitors. We’ll be discussing information from positioning and crafting compelling digital value propositions to adapting and measuring your digital value proposition.
The Importance of Statistical Significance in Marketing
Panseih Gharib // 21st February 2024
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Maha Yassin // 9th February 2024
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]
The Unexpected Hero: Direct Mail Marketing Statistics
Maha Yassin // 21st February 2024
Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]
Your Guide to Integrating Animation Into Your Business
Noha Basiony // 21st February 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
Understanding the Marketing Funnel: How to Create One?
Panseih Gharib // 24th January 2024
In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]
In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]
Mobile Marketing Strategy: Marketing Automation with Rachel Davis
ProfileTree // 4th January 2024
Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
Business Risk Management: Analysis, Types, and Methods
ProfileTree // 21st February 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
ProfileTree // 17th December 2023
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
What Is Digital Marketing? The Essential 2024 Playbook for Online Success
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
What Is Social Media Strategy? A Blueprint for Social Media Success in 2024
ProfileTree // 11th February 2024
What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]
How to Build an Empire: The Building Blocks of a Successful Business
ProfileTree // 10th January 2024
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]
The field of marketing has grown exponentially, becoming a cornerstone in the strategic planning of any successful organisation. With this growth comes the need for skilled professionals who are well-versed in the latest trends, tools, and strategies that drive consumer engagement and business growth. Aspiring marketers and seasoned professionals alike are constantly seeking ways to […]
The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]
Optimising Success: How to Find The Best SEO Agencies in Ireland
Noha Basiony // 19th November 2023
In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
Effective Keyword Monitoring: The Ultimate Guide to Unlocking Insights 101
Ranel Viala // 23rd January 2024
Harness the Power of Data Through Strategic Keyword Monitoring Keyword monitoring is a crucial practice in today’s active online shopping and information landscape, ensuring that your website remains effortlessly discoverable. But what exactly does it involve? Let’s break it down a bit: Keyword monitoring is like managing a shop. It revolves around understanding the specific […]