9.2% of Revenue Drained: Contract Management Statistics
Maha Yassin // 26th February 2024
Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often go overlooked, relegated to dusty filing cabinets or forgotten corners of digital servers. This neglect, however, comes at a steep price. Ineffective contract management can […]
Project Management Statistics: Decoding the Numbers Behind Project Success
Maha Yassin // 26th February 2024
In the relentless pursuit of progress, projects form the lifeblood of every industry. Whether launching a groundbreaking tech product, constructing a towering skyscraper, or orchestrating a captivating marketing campaign, each project represents a carefully orchestrated dance of resources, timelines, and objectives. Amidst the chaos and complexity lies a hidden language—the language of statistics. Understanding these […]
Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]
Efficient and Easy Ways To Start An Accounting Business From Home
Sara Lynch // 23rd February 2024
Starting an accounting business from home has never been more feasible. Thanks to advancements in technology and a growing acceptance of remote work, launching your own home-based accounting firm can be both a rewarding and profitable venture.
A Data-Driven Guide to Knowledge Management Statistics
Maha Yassin // 23rd February 2024
In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]
Sustainable Psychological Contract and Organisational Life
Panseih Gharib // 18th February 2024
As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual expectations and obligations between employees and the organisation, shaping their working relationship. In this article, we will explore the effect of the psychological contract on […]
Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024
ProfileTree // 4th March 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
The Massive Impact of Social Media on Business in 2024
ProfileTree // 15th February 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
The Shocking Truth About Your Workforce: Talent Management Statistics Revealed
Miral Nassar // 21st February 2024
In today’s competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise their workforce and retain top talent. Let’s delve into talent management and uncover the shocking truth revealed by talent management statistics. What are Talent Management […]
Essential Email Marketing Statistics for Businesses
Maha Yassin // 14th February 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
Business Coaching Industry Statistics: Market Size 2024
Esraa Ali // 13th February 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]
Risk Management: Unleashing the Power of Statistics
Miral Nassar // 21st February 2024
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]
The Impact of Business Planning Statistics on Strategic Growth
Miral Nassar // 12th February 2024
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power of data. Understanding industry trends, competitor actions, and customer preferences are the main factors of any successful marketing strategy. But navigating the vast ocean of […]
Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]
Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)
ProfileTree // 6th February 2024
When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]
The Beginner’s Guide To Digital Marketing for Small Businesses
ProfileTree // 11th February 2024
Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue.
This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing is; outlining the necessary steps to start a digital marketing campaign; explaining how digital marketing works; emphasising why it’s important; detailing the various channels available; and providing actionable tips for success.
Any small business owner looking to boost their online presence and connect with modern consumers through digital channels would greatly benefit from the clear, introductory guidance presented in this piece on leveraging digital marketing strategies and tools to promote growth. This step-by-step guide will help small business owners to integrate impactful digital marketing into their overall business plan and operations.
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]
Unveiling Key Inventory Management Statistics and Technological Trends
Maha Yassin // 6th February 2024
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it’s a strategic imperative. The delicate balance between supply and demand, achieved through meticulous inventory control, is critical to a company’s financial health, customer satisfaction, and operational prowess. As businesses navigate this critical terrain, technology emerges as a transformative […]
Meal Kit Market: Size, Delivery Services, and Opportunities
Panseih Gharib // 7th February 2024
The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for various players to capitalise on the growing meal kit delivery services trend. Understanding the market size, forecast, and industry analysis is crucial for both existing […]
A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”.
Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should do business with them. This applies equally to a brand in a digital and non-digital context. Central to the digital value proposition is customer orientation, it ensures a brand is customer-orientated, outward-looking and crucially willing to update and adapt.
This blog will go through the ways in which you can develop a unique digital value proposition to appeal to customers whilst differentiating your business from competitors. We’ll be discussing information from positioning and crafting compelling digital value propositions to adapting and measuring your digital value proposition.
Empowerment Through Technology with Lauren Allison
ProfileTree // 31st January 2024
This week, we caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and the importance of digital transformation in the age of Covid-19.
In an interview carried out pre-lockdown, we caught up with Nick Lawlor to discuss the right approach to income and money and how to stay prepared for all eventualities in life.
The Rise of UK Farmers Markets: Stats, Trends, and the Future of Local Food
Maha Yassin // 30th January 2024
Have you ever been to a farmers market? If you have, you know what we’re talking about when we say it’s where fresh produce is everywhere your eyes can see, local communities connect and socialise, and life feels straight out of a novel. Once you step foot in a farmers market, you will count the […]
Video First: Talking UI Testing with CEO Bob Marks
ProfileTree // 30th January 2024
Are you aware of the importance of UI testing, and how avoiding it could have disastrous consequences? Video First Software CEO Bob Marks explains why.
Digital Transformation for Small Businesses with Rich Dale
ProfileTree // 7th March 2024
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to hold an online presence: customers now have greater expectations and demand that websites serve as true digital showcases for their favourite brands, big or small. With […]
Expanding Your Business Network with Michael Osborne
ProfileTree // 30th January 2024
In a highly relevant pre-Covid interview, ProfileTree CEO Ciaran Connolly sat down with Business First’s Michael Osborne to talk about the benefits of joining a business membership group.
Welby Associates: The Benefits of Wealth Management
ProfileTree // 30th January 2024
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life. Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]
In a pre-Covid interview, we sat down with Ian McClean of Flow Group to talk about the value of executive coaching and business consultancy. Check it out!
Accounting Software for SaaS Companies; Which is The Best Option?
Sara Lynch // 21st February 2024
Software-as-a-Service – SaaS companies, have unique accounting needs due to their subscription-based business models that rely on recurring revenue. Effective financial management is critical for SaaS companies to accurately forecast revenue, comply with reporting standards, and make data-driven business decisions.
Working in Freelance? Here’s How to Convince Clients You’re Their Best Option With Katie Harrington
ProfileTree // 29th January 2024
How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.