Tag: Online Marketing

Our expert business blog offers a world of digital how-to

Free Product Testing – The Essential Guide to Test Your Way to Success in 2024

ProfileTreeProfileTree // 15th February 2024

Product testing can happen at several different stages. Image credit: Twentify

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Google PageRank in 2024: What It Is and How to Improve It

ProfileTreeProfileTree // 15th February 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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How To Increase Clicks Using GIFs

ProfileTreeProfileTree // 7th February 2024

In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]

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How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 11th February 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue.

This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing is; outlining the necessary steps to start a digital marketing campaign; explaining how digital marketing works; emphasising why it’s important; detailing the various channels available; and providing actionable tips for success.

Any small business owner looking to boost their online presence and connect with modern consumers through digital channels would greatly benefit from the clear, introductory guidance presented in this piece on leveraging digital marketing strategies and tools to promote growth. This step-by-step guide will help small business owners to integrate impactful digital marketing into their overall business plan and operations.

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Marketing in Recession

ProfileTreeProfileTree // 20th February 2024

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

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A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhasimyAsmaa Alhasimy // 21st February 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

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Veri: Digitising Compliance Paperwork and Data Governance

ProfileTreeProfileTree // 31st January 2024

We’ve highlighted one of our most relevant interviews from the Business Leader Archives, sitting down to discuss the digitisation of compliance paperwork and data governance with Veri’s Ann-Marie McSorley.

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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Market Segmentation – Why it Matters for Brands Big and Small

ProfileTreeProfileTree // 11th February 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 21st February 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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The Importance of Digital Marketing in Business and 5 Main Benefits

ProfileTreeProfileTree // 24th January 2024

The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]

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B2B Digital Marketing Essentials: A Complete Guide

ProfileTreeProfileTree // 17th January 2024

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]

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2023 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 14th February 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

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Best MarTech Blogs For SMBs This Year

Sara LynchSara Lynch // 18th January 2024

consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!

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You Are a Media Company

Ciaran ConnollyCiaran Connolly // 20th January 2024

In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]

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Leveraging Reddit Social Media Marketing: Effective Brand Promotion

ProfileTreeProfileTree // 11th February 2024

What could come out of businesses using one of the world’s most popular websites?  Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers.  Reddit social media marketing: Picture of the […]

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How to Market Online? Ecommerce Marketing with Adam Pearce

ProfileTreeProfileTree // 24th January 2024

Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global retail ecommerce sales continue to rapidly rise towards nearly $7 trillion, implementing an effective ecommerce marketing plan has become imperative for brands selling directly to […]

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A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 14th January 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

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Digital Agencies: An Ultimate Guide to Digital Agencies

ProfileTreeProfileTree // 8th January 2024

What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]

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How To Network On LinkedIn: Master These Amazing Do’s And Don’ts

Nuala DaviesNuala Davies // 14th February 2024

LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building.  From the construction industry to the beauty industry, there is space for all different types of corporations to thrive. With these diverse industries in mind, you might be wondering how to network on LinkedIn and […]

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How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks

Nuala DaviesNuala Davies // 11th January 2024

Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action?  Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]

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DJI Osmo Mobile 2 UK Review: What Can It Do For You?

ProfileTreeProfileTree // 30th January 2024

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

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Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice

Nuala DaviesNuala Davies // 4th February 2024

In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]

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Learn Online Marketing and Change Your Life + 4 Tips for Success.

ProfileTreeProfileTree // 2nd January 2024

Estimated digital marketing job demand growth 2016-2027. Image credit: Grand View Research

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Internet Training: A Starting Point for Beginners Online

ProfileTreeProfileTree // 23rd January 2024

Thinking it is too late to go online? We don’t think so. It’s never too late to start. It might seem discouraging to start now, since almost everything has gone digital already, and it feels like you have missed the train. This is where internet training can help

Technically, the Internet is a relatively new invention. In other words, you are not too late after all. The first thing you need to do is get to grips with the terminology which is used in the online world.

That’s why, we have prepared a glossary of terms that should be a starting point to any Internet newbie.

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Digital Marketing Course: What to Look For (2024 Ultimate Guide)

ProfileTreeProfileTree // 9th February 2024

Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]

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Brendan Kavanagh: The Benefits of Online Learning

ProfileTreeProfileTree // 20th December 2023

With Olive Group’s powerful, easy-to-use, integrated set of learning applications, businesses can induct, train, and develop staff by delivering learning experiences that are relevant, engaging and rewarding. Image credit: Olive Group

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How to Use Email: Outstanding Pro Tips To Make You A Master!

ProfileTreeProfileTree // 27th February 2024

Around half of the world’s population uses email. Image credit: Oberlo

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Unlock the Power of MailChimp Campaigns: Best Practices

Rebekah McCaigRebekah McCaig // 10th January 2024

According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign. 

Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.

In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.

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Hiring a Video Marketing Agency in 2024: The Ultimate Guide to Picking the Right Creative Partner for Your Brand

ProfileTreeProfileTree // 19th December 2023

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

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Must-Have Digital Tools: The DEFINITIVE GUIDE

ProfileTreeProfileTree // 19th December 2023

Google My Business is one of the simplest and easiest ways to boost local traffic for your site.

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