9.2% of Revenue Drained: Contract Management Statistics
Maha Yassin // 26th February 2024
Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often go overlooked, relegated to dusty filing cabinets or forgotten corners of digital servers. This neglect, however, comes at a steep price. Ineffective contract management can […]
Project Management Statistics: Decoding the Numbers Behind Project Success
Maha Yassin // 26th February 2024
In the relentless pursuit of progress, projects form the lifeblood of every industry. Whether launching a groundbreaking tech product, constructing a towering skyscraper, or orchestrating a captivating marketing campaign, each project represents a carefully orchestrated dance of resources, timelines, and objectives. Amidst the chaos and complexity lies a hidden language—the language of statistics. Understanding these […]
Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]
Efficient and Easy Ways To Start An Accounting Business From Home
Sara Lynch // 23rd February 2024
Starting an accounting business from home has never been more feasible. Thanks to advancements in technology and a growing acceptance of remote work, launching your own home-based accounting firm can be both a rewarding and profitable venture.
A Data-Driven Guide to Knowledge Management Statistics
Maha Yassin // 23rd February 2024
In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]
Sustainable Psychological Contract and Organisational Life
Panseih Gharib // 18th February 2024
As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual expectations and obligations between employees and the organisation, shaping their working relationship. In this article, we will explore the effect of the psychological contract on […]
The Massive Impact of Social Media on Business in 2024
ProfileTree // 15th February 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]
How to Choose the Best Keyword Research Tools for Your Business 2024
ProfileTree // 15th February 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]
Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond
ProfileTree // 15th February 2024
Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]
Facebook Video Ads in 2024: The Essential Guide for Marketers
ProfileTree // 15th February 2024
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
10 Essential Social Media Sites for Businesses in 2024
ProfileTree // 15th February 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance
ProfileTree // 14th February 2024
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
How to Know When You Need an Online Marketing Agency
ProfileTree // 4th March 2024
Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]
Business Coaching Industry Statistics: Market Size 2024
Esraa Ali // 13th February 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]
Risk Management: Unleashing the Power of Statistics
Miral Nassar // 21st February 2024
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]
The Impact of Business Planning Statistics on Strategic Growth
Miral Nassar // 12th February 2024
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]
Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)
ProfileTree // 6th February 2024
When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]
Unveiling Key Inventory Management Statistics and Technological Trends
Maha Yassin // 6th February 2024
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it’s a strategic imperative. The delicate balance between supply and demand, achieved through meticulous inventory control, is critical to a company’s financial health, customer satisfaction, and operational prowess. As businesses navigate this critical terrain, technology emerges as a transformative […]
The State of Business Credit Cards: Trends, Stats, and Insights for 2024
Miral Nassar // 21st February 2024
The world of business credit cards is constantly rising, and as we step into 2024, it’s important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state of business credit cards can provide invaluable knowledge for seasoned business owners and budding entrepreneurs. Let’s investigate the latest statistics, usage trends, and critical factors […]
What to Expect From Influencer Marketing: The Pros and Cons
ProfileTree // 1st February 2024
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]
A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”.
Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should do business with them. This applies equally to a brand in a digital and non-digital context. Central to the digital value proposition is customer orientation, it ensures a brand is customer-orientated, outward-looking and crucially willing to update and adapt.
This blog will go through the ways in which you can develop a unique digital value proposition to appeal to customers whilst differentiating your business from competitors. We’ll be discussing information from positioning and crafting compelling digital value propositions to adapting and measuring your digital value proposition.
Fairstone NI: The Importance of Financial Planning
ProfileTree // 26th February 2024
Most of us leave our financial planning efforts until it’s too late. We learn about the benefits of doing it early on with Peter Savage and Sean Larkin from Fairstone NI.
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]
Empowerment Through Technology with Lauren Allison
ProfileTree // 31st January 2024
This week, we caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and the importance of digital transformation in the age of Covid-19.
Veri: Digitising Compliance Paperwork and Data Governance
ProfileTree // 31st January 2024
We’ve highlighted one of our most relevant interviews from the Business Leader Archives, sitting down to discuss the digitisation of compliance paperwork and data governance with Veri’s Ann-Marie McSorley.