Explore our work & see the results
The latest digital marketing articles, advice and insights from the ProfileTree team.
Esraa Mahmoud // 21st January 2024
Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]
ProfileTree // 4th February 2024
Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]
ProfileTree // 11th February 2024
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit social media marketing: Picture of the […]
ProfileTree // 11th January 2024
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
Rebekah McCaig // 11th January 2024
In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.
Eman Sameh // 14th January 2024
Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]
ProfileTree // 8th January 2024
What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]
Nuala Davies // 14th February 2024
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is space for all different types of corporations to thrive. With these diverse industries in mind, you might be wondering how to network on LinkedIn and […]
Nuala Davies // 11th January 2024
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action? Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]
Nuala Davies // 4th February 2024
Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]
Nuala Davies // 4th February 2024
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]
ProfileTree // 2nd January 2024
In todays world, a large part of any businesses marketing strategy will fall under digital marketing. For digital marketing in business, the right marketing strategy for small businesses can boost brand awareness, help reach desired target audience, maximise sales and encourage consumer feedback. It is for these reasons why digital marketing is important for small […]
ProfileTree // 20th February 2024
Learn the 5 ways Healthcare Providers can reach new patients with our blog
ProfileTree // 9th February 2024
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
Nuala Davies // 23rd January 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
Rebekah McCaig // 10th January 2024
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign.
Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.
In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.
ProfileTree // 21st January 2024
Facebook ads are typically heavily image-focused, with sparse use of text. (Image credit: Instapage)
ProfileTree // 18th December 2023
There are a variety of kinds of competitors to analyse. Image credit: Buffer
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
Nuala Davies // 23rd January 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform? This is where mastering YouTube SEO presents a strategic, effective approach that is […]
Nuala Davies // 23rd January 2024
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. Within this blog we will discuss some […]
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
Nuala Davies // 23rd January 2024
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]
ProfileTree // 21st January 2024
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
ProfileTree // 15th January 2024
Planning a marketing strategy helps break down the customer journey stage by stage. (Image Credit: Envato Elements)
ProfileTree // 17th December 2023
Having a good conversion rate shows that customers have trusted the experience you have provided for them. This can be optimised. (Image Credit: Tashatuvango)
ProfileTree // 14th February 2024
ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.
ProfileTree // 4th January 2024
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]
Nuala Davies // 14th February 2024
Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility. We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]
Maha Yassin // 14th January 2024
Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]
Miranne Khaled // 11th January 2024
Speed has become of paramount importance in the rapidly evolving landscape of the digital realm. Today, the loading speed of WordPress websites has transformed from a mere luxury into an absolute necessity. Extensive research has unequivocally demonstrated the profound impact that even a minuscule 1-second delay in page load time can have, resulting in a […]
ProfileTree // 15th December 2023
Paid search is the most common type of PPC. Image credit: 99 Firms
ProfileTree // 7th December 2023
A marketer with the experience to self-manage will command a fairly high salary. Image credit: BridgeWaterUK
ProfileTree // 7th December 2023
Concise messaging and consistent visuals are essential for any strong brand. Image credit; Traction Finance.
ProfileTree // 7th December 2023
Most professional marketers only have a few years of experience. Image credit: Moz
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.
