4 Benefits of Social Media For Business Statistics to Boost Your Online Success

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

Benefits of Social Media For Business Statistics

In this article, we’ll take you through the main benefits of social media for business statistics and how you can utilise these to improve your online presence. The main benefits of social media for business statistics include:

1. Higher engagement rates.
2. Increased brand awareness.
3. Increased visibility using paid ads.
4. Directing traffic to your website.

So, let’s take a look at what these benefits of social media for business statistics mean and how they can inform your digital marketing strategy.

Benefits of Social Media For Business Statistics: Higher Engagement Rates

Social media is a fantastic tool to motivate your target audience to interact with your content. A significant reason why social media is so successful at generating sales and promoting brand awareness is that platforms allow consumers to communicate with brands in terms of what they’re interested in and their thoughts on products and services. 

So, why is engagement so important for businesses to grow their following on social media? Social media algorithms utilise information regarding user engagement to determine what social media users are interested in and recommend similar content. 

Social media algorithms use the following data to measure engagement rates:

• Likes.
• Comments.
• Shares.
• Saves.

By using the factors above, social media algorithms can therefore identify content that users enjoy and promote these posts even further to similar audiences. So, an amazing benefit of social media for business statistics is that businesses can increase engagement on their profiles, leading to more sales!

How To Influence User Engagement 

When creating social media content, you may have a particular metric in mind that you would like to increase. The good news is that you can utilise text through your captions, graphics, and videos to guide the user towards taking a desired action. 

Here are some examples of a call to action that you can use to increase engagement on your social media depending on your goal:

• To get more likes: E.g. “Double tap to if you agree”, “Like this post to see more content like this”, and “Hit the like button if you’re loving our new stock”.
• To get more comments: E.g. “Which one is your favourite? Let me know in the comments below”, “Tag someone who you know would love this”, and “Tell me your best tips below”.
• To get more shares: E.g. “Send this post to someone who you know who would love our stock”, “Share this post to your story to enter our competition”, and “Do you know someone who needs these tips? Make sure to send this post them”.
• To get more saves: E.g. “Remember to save these tips for later”, “Save this post to remember our product launch date”, and “Save this post to refer back to”.

As there are few ways to engage with a post, outlining a call to action will encourage your target audience to take the most desirable action on your post!

Benefits of Social Media For Business Statistics: Increased Brand Awareness

Social media is an amazing digital marketing tool to increase your brand awareness and stand out amongst your competitors. For businesses that mainly rely on visits to their physical location to generate brand awareness, social media marketing is a brilliant way to connect with existing customers as well as new customers.

How To Promote Brand Awareness

Some examples of how you can increase your brand awareness include:

• Grid posts: Telling the start-up story behind your business and generating engagement through the comment section.
• Instagram stories: Showing behind-the-scenes elements of your business and showing your audience sneak peeks of new product launches or upcoming events to look forward to.
• Video marketing: Taking short clips of a typical working day at your business and editing these together into a short video for social media to showcase the brand’s personality.
• Building a community: Encouraging your customers to tag your business page if they include your products within a post and share this to your story. This will help you build a community amongst your followers and show your appreciation for their support.

Benefits of Social Media For Business Statistics: Increased Visibility Using Paid Ads

Another great way to increase the visibility of your business is through paid ads. Some examples that you may consider to support your social media presence include:

• Google Ads.
• Google Display Ads.
• Facebook Ads.
• Twitter Ads.
• LinkedIn Ads.

To improve the success of your paid ads, ensure to utilise keywords to help algorithms recommend your ads to the correct audience. Although paid ads are a great way to improve your reach even further, ensure to focus on organic content creation as this will help customer retention and persuade them to purchase more of your products and services.

Benefits of Social Media For Business Statistics: Directing Traffic To Your Website

Social media marketing is an excellent tool to utilise to direct traffic to your website and generate sales. Some examples of how you can direct traffic to your website include:

• URL link: Adding the URL link to your website in the caption of your posts. 
• Bio links: Utilise your social media bio to direct users to your website by adding a URL link in your bio.
• Tagged products: Tagging products from your e-commerce website onto your social media posts is an effective way to direct traffic to your website as users can click on your tagged product and make a purchase on your website. 

By utilising these tips, you can grow your business online and convert your followers into loyal customers!

Want to know more benefits of social media for business statistics? Get in touch with ProfileTree today to take your social media marketing to the next level!